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Persuasive Vs.

Informative Speech

A speech is determined as an informative


when it presents an information to the
listeners.
For examples:
Teacher/lecturer talks about a material.
You are standing in front of the class
telling your classmates about a material
given by your lecturer.
You tells your schedules in university to
your parents.

A speech is persuasive when it purposes is to


convince other people to follow our ideas.
For examples:
When you try to convince your parents to let
you stay in dormitory than at home.
When you try to convince your lecturer to
permit you not to attend the final exam.
When a campaigner try to convince you to
vote for him/her.

Steps in preparing the speech


1. Analyzing your
Informative
audience
2. Choosing your topic
3. Narrowing your topic
4. Gathering information
5. Preparing visual aids
6. Organizing your
speech

1. Choosing your topic


Persuasive
2. Determining your
specific purposes
3. Analyzing your
audience
4. Gathering information
5. Preparing visual aids
6. Organizing your
speech

Analyzing the audience


Informative

Persuasive

Purpose :
To help you to find an interesting and
relevant topic to the audience.
The characteristic of audience you
need to know are:
Their age
Their gender
Occupation
Economic levels
General background (attitude, belief,
marital status, ethnic background)

Purpose :
To help you to know what is the audience
possible feelings and opinion toward your
topic.
The audience possible feelings and opinions are:
- Agree completely. (change your topic)
- Be indifferent. (in what point and why). Then
you can make them interest in your topic,
convince them that your topic is interest, or
persuade them to adopt your opinion.
- Disagree completely. (find out why they feel
the way they do or why they disagree with
your opinion in order to convince them that
their feelings or opinion are not good.

Choosing the topic


Should really interest
Informative
you and you already
know much about the
topic.
Should fit the
audience
characteristics.

Persuasive
Should really interest you.
The topic suggest audience to
change feelings or opinion a
little only not to completely
change their mind or feelings.
The controversial topic is
much better than the topic
most people already agree
with.

The Organization of the Speech


Informative

Persuasive

1. Body
2. Preview
3. Attention-getting
opener
4. Summary
5. Memorable
concluding remarks

Opener building on areas of


agreement
Statement of specific
purpose
Preview of main points
Body
Summary
Memorable concluding
remarks.

Structure of the informative speech


1. Body
the way you arrange the body of your
speech is very useful to make your
listeners easier to understand what
information you tell and to remember
what you have just talked about.
There are 8 organizational pattern you can
make. Fit it with your topic.

1.
2.
3.
4.
5.
6.
7.
8.

Past present future


Time
Problem- solution
Location
Cause effect
Effect cause
Related- subtopics
Advantage- disadvantage

2. Prepare a preview
It tells listeners about what you are going to
discuss about. In other words, it tells audience
your purpose in the speech and how you will
deliver it.
Example :
Ok my friend today I want to tell you about my
topic, my topic is criminal and types of criminal.
taken from Pbi 3d

Edit :
Dear my friends, today, I want to tell you about
criminal and 3 types of criminals and what you
should do to avoid it.
Or,
Ok, my friends, my presentation today is about
criminal and 3 types of it and what you should do to
avoid it.

3. Prepare an attention- getting opener


it helps you to attract your audience
attention on you.
There are 4 ways you can select in doing
this:
1. Ask a rhetorical questions to the
audience.
2. tells a story
3. Tell a surprising fact
4. State a well-known quotation

For examples:

Have you ever had a bad and dangerous


experiences such as being robbed ?
have you ever heard from news in
television about someone, being robbed or
How was your feeling at that time?
Do you think it is criminal?

4. Prepare a summary
It retells the audience about what
information you have talked about. It
repeats the main points of your speech.
For example :
Well, I have told you some important
information today. Now, you know about
criminal, 3 types of it and what you should
do to avoid it.

5. Prepare memorable concluding remark


you can do the same way as in making
attention getting opener.
For example:
To end my speech, as a good Muslim, I
would love to tell you a great prayer when
you are in the bad situation

Important !!!!!
Use transitional to connect each components of the organizational
speech.
For examples:
Transition from preview to body of the speech
I start my presentation by telling you definition of criminal.
Transition within the body 1
now, you will listen about 3 types of criminals.
Transition within the body 2
ok, you know about the 3 types of criminal. It is better for you to
know as well about what you should do to avoid it.
Transition to summary
well, friends, we have just already discussed about some tips to
avoid criminal.

Organizing a persuasive speech


1. Opener building areas on agreement
This tells audience that actually you really
understand what the audience think about
the topic you want to tell. It convince the
listeners to agree with you.
You can mention that:
You have the same common goals, same
common problems or experiences as the
listeners.

For example:
Have a white skin, bright, and radiant is
one of many desires that we want to have.
Almost all the girls want to have a skin
white, but we know for some people its
hard to get it. Many girls often getting it
by using whitening injection.

2. Prepare a statement of purpose.


the statement should be delivered clearly and
specific.
For example:
Every people should do blood donation.
Every people should do blood donation as often
as possible.
Every people should do blood donation to
hospital blood bank.

General topic : whitening injection


Statement of specific purpose:
Dont do white injection just for get a white skin.
Taken from: PBI 3F

Edit:
My purpose today is to tell you not to do white injection just for
getting a white skin since it can cause some problems.
Or
Today, I am going to convince you not to take a white injection
to get a white skin due to several risks.

3. Prepare a preview of main persuasive speech.


It previews the main persuasive point in the body of
your speech.
For example:
There are many reasons that you should not use
whitening injection to get a white skin.
a. Whitening injection is not safe to use in the long
term.
b. It has many dangerous effect.
c. It is prohibited in some countries.

Edit:
I hope today, I can convince you that
taking whitening injection as a way to get
a white skin is absolutely risky for several
reasons. They are, first, it has many
dangerous side effects and second, some
countries prohibit the using of whitening
injection.

4. Prepare the body of the speech


This part delivered the evidence to audience in
order to agree with your ideas.
To convince them, you must say that your topic is
interesting, important and relevant to them.
For example :
The body of speech title whitening injection:
a. A general information about whitening injection.
b. The dangerous side effects of taking whitening
injection to your health. Compare it with a usual
healthy whitening care.
c. Which country doesnt allow the using of
whitening injection and why.

5. Prepare a summary
This part summarize the evidences that
have been presented in the body of the
speech.
For example :

6. Prepare a memorable concluding remark.


This part remind the audience why they should
change their belief, thought or opinion, or
behavior.
Example:
So, do not make your body in dangerous. If you
want to get a white skin you can start from now
by something which not dangerous for your body.

Be a Smart and Selective girl.

Edit:
The speech doesnt tell about something
which is not dangerous.
So, the better one is:
Well, now, you know that getting a white
radiant skin by using whitening injection is
very harmful for your health. From now on
you must stop and avoid using it.
Love your health, love your life.
Be a Smart and Selective girl.

Informative words
Inform
Tell
Explain
Discuss
Talk
Share

Persuasive words
Persuade
Convince
Ask
Beg
Hope
Want
wish

Determine the kind of speech and whether it is ok, good,


or great.
1. ok, in this opportunity I want to persuade all of you to
stop consuming fast food.
2. Rather than letting your stress take over your life, try
some methods of stress- management and youll be
relaxing in no time.
3. In this occasion I would give you some tips to be a best
friend.
4. Today, I am going to persuade you to become a blood
donor.
5. Well, my presentation will be talking about be yourself.

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