Escolar Documentos
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COMMUNITY
Chapter 4 Lecture 2
What is the purpose of corporations?
What activities do they then pursue in
communities?
CORPORATE and
COMMUNITY
COMMUNITY BEGINS WITH
CORPORATIONS KNOWING
THEIR PURPOSE, THEIR MISSION
AND WITH PEOPLE WHO KNOW
THEIR PURPOSE/MISSION IN LIFE
ORGANIZATIONS & COMMUNITY
Enterprise
Strategy/Purpose
typically focus on
a) focal product or service,
b) primary constituency served,
c) distinctive competence or competitive advantage of the
business
Decisions About
Enterprise, Corporate,
Business and Operational
Strategies Define
Video: Making
Globalization Succeed
Argus Computers
India