GENESIS OF ASHOK LEYLAND

Formed in the year 1948 by Mr. Raghunandan

Saran as ASHOK MOTORS, to assemble Austin
Cars.
Renamed & Started Mfg. Commercial Vehicles in
1955 with equity participation by LEYLAND
MOTORS.
2nd Largest Commercial vehicle company in India.
Market Leader in Bus Segment , and Claims to carry
60 Million Passengers Daily.

Board of
Directors

MR. DHEERAJ G.
HINDUJA
(CHAIRMAN)

MR. R. SESHASAYEE
(EX. VICE CHAIRMAN)

MR. VINOD K. DASARI

(MANAGING DIRECTOR)

PRODUCTS

BUSES
TRUCKS
LIGHT VEHICLES
DEFENCE VEHICLES
POWER SOLUTIONS

MISSIO
N
Large Production.
Modernization.
Global Benchmarking our Product, Process
& People.
Identifying with Customer.
Good Relationship Management.

VISION
Leadership in Medium & Heavy segment.
Significant presence in World Market.
Customer Satisfaction.

PERFORMANCE HIGHLIGHTS

Tradedas

BSE :500477
NSE : ASHOKLEY

RATIOS
FINANCE
RATIOS
Current Ratio
Quick Ratio
Inventory Turnover
Ratio
Debtors Turnover
Ratio

2015

2014

0.94
0.69

0.78
0.67

10.36

8.36

10.61

7.32

LATEST ANNUAL REPORT

INCREASE IN MARKET SHARE OF THE MEDIUM & HEAVY
COMMERCIAL VEHICLE (M&HCV)
SEGMENT FROM 26.1% TO 28.6% IN THE FACE OF FIERCE
COMPETITION
INCREASE IN MARKET SHARE IN THE INTERMEDIATE VEHICLE
DOMAIN ENABLED BY THE
NEWLY INTRODUCED BOSS RANGE
GROWTH IN EXPORT VOLUME BY 31.7% AND MAINTAINING
LEADERSHIP POSITION IN
SRI LANKA, MIDDLE EAST AND AFRICA
STRONG GROWTH IN DEFENSE AND AFTER-MARKET
BUSINESSES
MORE THAN 11 TIMES GROWTH IN PROFIT AFTER TAX
AMONG THE BEST PERFORMING AUTO STOCKS GLOBALLY

Tata
Motors
Eicher
Mahindra

COMPETITOR ANALYSIS
Major Competitor
Leyland : -

of

Ashok

TATA MOTORS
EICHER MOTORS
6% 6%

Market
Capital
ASHOK LEYLAND
TATA MOTORS
EICHER MOTORS

88%

SALES TURNOVER

1%

19%

80%

ASHOK LEYLAND
TATA MOTORS
EICHER MOTORS

Net Profit

6%
29%

64%

ASHOK LEYLAND
EICHER MOTORS

TATA MOTORS

SWOT ANALYSIS

Strengths

Well-known brand with good reputation.

Planned and smart international strategy.

Weaknesses
Not well positioned in the luxury segment.
Most of the automobiles of Ashok Leyland
manufactures are based on older platforms.

Continued..
Opportunities

Government support.
Emerging market high demand for
passengers cars at low costs.

Threats

High level of competition.

Raising fuel prices.

AUTOMOBILE INDUSTRY IN INDIA

Sixth largest car and commercial vehicle
mfg. industry in India.
India mfg. 11 million vehicles every year.
34 Billion Dollar turnover.
Provides Employment to 13 Million people directly &
indirectly.
Automobile Industry is 5% of the Total GDP of India.
By 2015, Annual vehicles sales has been projected
to
increase
to

CONCLUSION
Ashok Leyland provides Commercial Vehicles with
World Class Technology that is relevant,
appropriate & affordable.
In an Atmosphere that nurtures Creativity &
Innovation, 1000+ Product development Team
seeks to Harness and Adopt Technology that
provide value to Consumers as well as Safety and
Environmental Issue.

ANY QUESTION