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BUS 352 Entire Course

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BUS 352 Week 1 DQ 1 Change in Organizations

BUS 352 Week 1 DQ 2 Marketspaces
BUS 352 Week 1 Quiz
BUS 352 Week 2 DQ 1 E-Tailing Business Models.
BUS 352 Week 2 DQ 2 Customer Decision Process
BUS 352 Week 2 Assignment Social Business Networking and E-Co
mmerce
BUS 352 Week 3 DQ 1 Four P's of Marketing
BUS 352 Week 3 DQ 2 Knowledge Management

BUS 352 Week 1 DQ 1 Change

in
Organizations
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BUS 352 Week 1 Discussion 1 Change in Organizations

Why is it said that electronic commerce is a catalyst of fundamenta
l changes in organizations? Search the Ashford Online Library for a
n article that addresses change in organizations as a result of e-co
mmerce. Briefly summarize the article pointing out how electronic
commerce directly impacts change. Include the resource informati
on in the reference list. Explain your answer in 200 words. Respon
d to at least two of your fellow students postings.

BUS 352 Week 1 DQ 2

Marketspaces

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BUS 352 Week 1 Discussion 2 Marketspaces

Compare marketplaces with marketspaces. What are the advantag
es and limitations of each? What is your favoritemarketspace and
why? What is the impact of your favoritemarketspace on the indus
try? Explain your answer in 200 words. Respond to at least two of
your fellow students postings.

BUS 352 Week 1 Quiz (Ash)

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1. Which is not one of the EC trends?

2. The cost curves of digital products differ from the cost curves of
physical products because in digitization:
3. In effect, in a social network there are online and offline commu
nities of people with similar interests.
4. According to the ________ model, an organization can increase br
and awareness or even generate sales by Web-based word-of-mou
th marketing or promoting a product or service to other people.

BUS 352 Week 2 Assignment

Social Business Networking

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Social Business Networking and E-Commerce.

Select one of the social networking sites for business professional
s listed in Insights and Additions box 3.2 in Chapter 3 of your text.
Discuss why you believe it has been successful in creating commun
ity. Also include the characteristics of the specific community; how
community participants benefit from interactions; and why partici
pants are motivated to join.

BUS 352 Week 2 DQ 1 E-Taili

ng
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BUS 352 Week 2 Discussion 1 E-Tailing Business Models

Discuss the advantages of established click-and-mortar companies
such as Walmart over pure-play e-tailers such as Amazon.com. Con
versely, what are the disadvantages of click-and-brick retailers as c
ompared with pure-play e-tailers? Explain your answer in 200 word
s. Respond to at least two of your fellow students postings.

BUS 352 Week 2 DQ 2 Custom

er
Process
FORDecision
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BUS 352 Week 2 Discussion 2 Customer Decision Process

For an online purchase, go through a sample customer decision pr
ocess. Explain the points in the process where the vendor has an o
pportunity to add value. Be sure to answer the following questions
:
a. How does value vary for a large purchase versus a smaller one?
b. Does adding value always cost money?
Explain your answer in 200 words. Respond to at least two of your
fellow students postings.

BUS 352 Week 3 DQ 1 Four P'

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BUS 352 Week 3 Discussion 1 Four P's of Marketing

In a paragraph, relate B2B to the four Ps of marketing (product, pr
ice, placement, promotion). Then, describe a B2B exchange and ide
ntify how it demonstrates the four Ps. Prepare your response in 20
0 words and respond to two other learners.

BUS 352 Week 3 DQ 2 Knowl

edge
Management
(Ash)
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BUS 352 Week 3 Discussion 2 Knowledge Management

Read Case 6.1, EC Application Knowledge Management at Infosys
Technologies. Identify the knowledge management cycle, found in
exhibit 6.6, in this case, applying each entity such as create, captur
e, refine, etc. to the case and briefly explaining each one. Then, exp
lore the broader question of how knowledge management is relate
d to e-commerce. Prepare your response in 200 words and respon
d to two other learners.

BUS 352 Week 4 DQ 1 M-Comm

erce

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BUS 352 Week 4 Discussion 1 M-Commerce

First describe how m-commerce can expand the reach of e-comme
rce. Then, imagine you work for a fashion retailer and are in charg
e of a new mobile advertising campaign designed to generate sales
for a new clothing line. Explain how you would use m-commerce c
oncepts and elements of e-commerce to meet your objective. The
post should be a minimum of 200 words. Respond to two other le
arners

BUS 352 Week 4 DQ 2 Securit

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BUS 352 Week 4 Discussion 2 Security

A business wants to share its customer account database with its tr
ading partners and customers, while at the same time providing pr
ospective buyers with access to marketing materials on its Web site
. Assuming that the business is responsible for running all these n
etwork components, what types of security components (for exam
ple, firewalls, VPN, etc.) could be used to ensure that the partners
and customers

BUS 352 Week 4 Quiz

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Quiz:
1.
Question :
________ , also called viral marketing, is free ad
vertising that can increase the visibility of niche retailers and prod
ucts.
2.
Question :
Alloy.com, bolt.com, and blueskyfrog.com are
communities that:
3.
Question :
A search engine is basically a document or fil
e retrieval system designed to help find information stored on a co
mputer system, such as on the Web.

BUS 352 Week 5 Assignment Fin

al Paper (E-Business Analysis of
Nike)
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Focus of the Final Paper

The final 6 to 8 page paper will demonstrate comprehensive under
standing of the course topics and concepts. The title of the paper
will be An e-Business analysis of _____________. The blank will be fill
ed in with the name of a company you select that is doing business
online. It can be a traditional brick-and-mortar company, or one th
at is completely online.

BUS 352 Week 5 DQ 1 Paymen

t BUS
Online
352 Week 5 DQ 1 Payment Online

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BUS 352 Week 5 Discussion 1 Payment Online

Discuss the difference between accepting a payment online versus
in person and describe some of the problems associated with onlin
e payments from the vendor and customer points of view. Be sure
to answer the following questions:

BUS 352 Week 5 DQ 2 Copyrig

ht
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BUS 352 Week 5 Discussion 2 Copyright Issues

Read the Closing Case in Chapter 11, Why is Disney Funding Chines
e Pirates? Give a reasoned answer to why Disney might be investin
g in 56.com instead of fighting with this popular Chinese file-sharin
g website. The post should be a minimum of 200 words. Respond t
o at least two of your fellow students postings.

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