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Advantage
Barney,JayB,1991
5/1/16
Summary
Thisarticlesuggeststhatfirmsresourcesarepotentialas
source for sustained competitive advantage, when firm
resourcesareHeterogeneousandImmobile
5/1/16
Earlierframework
SWOT Analysis
ShowHowFirmsSustaintheircompetitiveadvantagesby
implementingstrategies
Exploiting Strengths
Responding to Opportunities
Neutralizing Threats
Avoiding Weaknesses
AssumptionsinthisFramework
Firmsinanindustrymaybeheterogeneouswithrespectto
thestrategicresourcestheycontrol
Resourcesmaynotbeperfectlymobile,therefore
Heterogeneitycanbelong-lasting
FirmResources
Allassets,capabilities,organizationalprocesses,firmattributes,information,knowledgeetc.thatare
controlledbyfirmstobeusedasstrengthforimprovingefficiencyandeffectiveness(Daft,1983)
Physical capital.technologies,infrastructures,location,accesstomaterialsetc
Human capital.training,experience,relationship,worker&managerskills
Organizational capital . :reportingstructure,planning,controlling,informalrelations
amonggroup
CompetitiveAdvantage&
SustainedCompetitiveAdvantage.
Competitive Advantage
Firmisimplementingavaluecreatingstrategynotsimultaneouslybeingimplementedbyotherfirms
Sustained Competitive Advantage
Firmisimplementingavaluecreatingstrategynotsimultaneouslybeingimplementedbyotherfirms
and
whenotherfirmsareunabletoduplicatethebenefitsofthestrategy
Doesnotmeanitwilllast forever.Butwillnotbecompetedawaythroughthe
duplicationefforts.
Theinabilityofexistingandpotentialfirmstoduplicatestrategy
ResourceHeterogeneityandImmobility
Thesearchforsourcesofsustainedcompetitiveadvantagemustfocusonfirmsresource
heterogeneityandimmobility
Ifanindustryispopulatedwithidenticalfirmsthathaveaccesstosimilarresources,itis
impossibleforthesefirmstoenjoysustainedcompetitiveadvantage.
Inordertobeafirst-moveradvantage,firmsinanindustrymustbeheterogeneousinterms
oftheresourcestheycontrol
Entrybarriersandmobilitybarrierscanbesourceofsustainedcompetitiveadvantagewhen
resourcesareheterogeneousandimmobile.
AttributesofResourcesasSourcefor
SustainedCompetitiveAdvantage
Valuable
Rareness
Ifaresourcesisvaluablebuteasytoobtain,
itcannotbeusedassourceofcompetitive
advantage
Enablefirmstoimplementstrategiesforincreasingeffectivenessandefficiency
Exploitopportunities,Neutralizingthreats
However,valuableandcommonresources
canalsobeusedtoensurefirmssurvival.
Ifnumberoffirmspossessavaluableof
resourcesisless than thenumberoffirms
neededtogenerateperfectcompetition
industry:Itsasource.
AttributesofResourcesasSourcefor
SustainedCompetitiveAdvantage
Imitability
Substitutability
Valuable&rarenessresourcesmustbedifficulttoimitateinordertobeconsideredassourcefor
sustainedcompetitiveadvantage.
Imperfectlyimitablebecause:
Dependentuponuniquehistorical conditions
Thelinkbetweenfirmsresources&sustained
competitiveadv.iscasually ambiguous
Resourcegeneratingfirmsadvantageissocially
complex
Resourcesmustbeno
strategicallyequivalent.
Thecompetitorsshouldntbe
abletousethesamestrategy
withdifferentresources.
Verydifferentresourcescanalso
bestrategicsubstitute.Likeclear
visionoffuture.
ProposedFramework
Firm Resource
Heterogeneity
Firm Resource
Immobility
Value
Rareness
Imperfect Imitability
HistoryDependent
CausalAmbiguity
SocialComplexity
Substitutability
Sustained Competitive
Advantage
Imitability&Substitutable
Valuable:
Valuable:
EnableToRecognizeOpportunities&Threats
EnableToRecognize&ExploitFirms
Resources
Valuable:
Enabletorecognizeopportunities&threats
Firmsthatrecognizetheimportanceofthisprocess
willlikelytogainSustainedCompetitiveAdvantage
Firmstrytopreventprocessesfromunfolding
Imitable:
ThroughDocumentationInPublicSources
OtherFirmsCanLearnToDoTheSameStrategy
NotRare:
NotRare:
ThoroughlyDescribed&Documented
Rare:
Substitutable:
Formal
ThroughStrategicInformalPlanning
Imperfectly imitable
Processesaresociallycomplex
Substitutable
Substitutablethroughformalplanning?
Informal
Value&Rareness
Imitability&Substitutable
Valuable:
Enabletorecognizeopportunities&threats
Enabletorecognize&exploitfirmsresources
Imitable:
Becausemachinescanbepurchased,thenthey
arehighlyimitable
Thepresenceofhighlyexperienced
managementteammakesIPSassourceof
SustainedCompetitiveAdvantage
Not Rare:
Machinesareavailabletopurchaseacross
markets
Ifembeddedthroughformal-informal
managementdecisionmakingprocess,thenit
canbeconsideredasrare
Substitutable:
Throughstrategicinformalplanning
Value&Rareness
Imitability&Substitutable
Positivereputationamongcustomersand
suppliers
Imitable:
Valuable:
Ifonlyafewfirmshavepositivereputations
DifficultToDuplicateBecauseOfHistorical
Setting
KnownAsSociallyComplexRelation
Rare:
Substitutable:
SubstituteWithGuaranteeAndReassurance
ThankYou
Structure
Bundle
Leverage
Resources
Intrafirmcausalambiguity
Interfirmcausalambiguity
PortervsBarney
CreatingVRIN
DevelopingDynamism
Metalearning
Metacompetency