Towards the Fifth-generation

Innovation Process
Presented by Minh and Yothaka

Content
Background of 5 generations of innovation process
The need toward 5G process
The characteristic of 5G
The case adopting and mastering the 5G
Conclusion

1st generation (1950s- Mid1960s)

Technology Push Model

2nd generation (Mid 1960s- Early

1970s)
Market Pull Model

3rd generation (Early1970 Mid1980s)

Interactive or Coupling Model

4th generation (Early 1980s Early

1990s)
Integrated Model

5th generation
The model named as System Integration and Networking.
It emphasised the learning that goes on within and between
firms.
It also emphasised on vertical relationships.
The process relied on the use of sophisticated electronic
tools to increase the speed and efficiency of new product
development.

The need toward 5G process

The growing complexity and pace of industrial technological change

company is faced with trade-offs between being late, being sub-optimal in

production efficiency and spending more on R&D
reduction in profit over the products life

The need in increasing development speed and efficiency

companies towards more strategically directed integration within external
agencies
From the late 1990s onwards, resource constraints became central
Being a fast innovator is seen increasingly a critical success factor

The characteristics of 5G
Underlying strategy elements:
Time-based strategy (faster, more efficient product development). Development focus on quality and
other non-price factors.
Emphasis on corporate flexibility and responsiveness.
strategy.
Strategic integration with primary suppliers.
collaboration.
Electronic data processing strategies.

Customer focus at the forefront of

Strategies for horizontal technological

Policy of total quality control.

Primary enabling features:

Greater overall organization and systems integration
Flatter, more flexible organizational structures for rapid and effective decision making
Fully developed internal data bases
Effective external data link

Towards adopting and mastering the 5G

Conclusion
The fifth generation is predictive and open-ended
The theoretical background of the 5G model is the extension of a three
generation model developed in 1991
3G model was used to categorise a series of organizational interventions
by which R&D could be used as a strategic, competitive weapon
4G, this is optimized deeper; business processes are managed in
parallel and integrated
5G model developed from the 4G process added a stronger focus on
technologies that enable innovation

Thank You