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DEPARTEMEN TEKNOLOGI INDUSTRI
PERTANIAN IPB
2004
Probability/Non-Probability Sampling
Probability Samples :
Simple random
Systematic
Random route
Stratified
Multi-stage cluster sampling
Characteristics:
Each person, item, or unit has same chance
as any other of being selected
Suitable where population is relatively small
and where sampling frame is complete and
up-to-date
Procedure:
2. Systematic sampling
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Advantages:
May be saving in time
Bias may be reduced because interviewer
has to call at clearly defined addresses - not
able to choose
Problems:
Characteristics of particular areas (e.g.
poor / rich) may mean that sample is not
representative
Open to abuse by interviewer because
difficult to check that instructions fully
carried out
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4. Stratified Sampling
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Non-Probability Samples
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Cheaper
Used when sampling frame is not available
Useful when population is so widely dispersed that
cluster sampling would not be efficient
Often used in exploratory studies, e.g. for hypothesis
generation
Some research not interested in working out what
proportion of population gives a particular response
but rather in obtaining an idea of the range of
responses on ideas that people have.
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1. Purposive Sampling
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2. Quota Sampling
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Stages:
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3. Convenience sampling
4. Snowball sampling
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5. Self-selection
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Non-Response
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Sample Size
Depends on:
Methodology selected
Degree of accuracy required for the
study (how much error can be tolerated)
Extent to which there is variation in the
population with regard to key
characteristics of the study
Likely response rate (which itself will
depend on sampling method selected)
Time and money available
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As in above examples:
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