Question 2)

How effective is
the combination of
your main product
and ancillary
texts?

Target audience:

All three of my products were targetted at the

same age and gender. The documentary and DPS
was clearly aimed at females ages 16-21 (as the
primary audience) since the presenters and those
in the DPS were of this age.
The main image consisted of 7 teenagers which
represented the issue of gender equality along
with being a source of identification for our
primary audience of females and secondary of
males. I think that the three presenters in the
documentary (three females) acted as a
representation for our primary audience along
with being a good way to speak to them directly.
They will relate to us as presenters since we are
the same age & gender as our target audience.
The same voices were present in the documentary

House Style:
Within the documentary and the DPS, the
same font, colour and size of the name of
the documentary and the text involved
was all identical. This was important to
create a strong brand identity by
establishing a constant house style.
The use of pink and blue is stereotypical
for the topic of gender equality. This
consistent colour scheme made the
theme of our documentary clear from the
DPS and the intro in the documentary.

Name, channel & time:

Another feature which was present within all three
products was the name, date, time and channel of our
documentary. This was very important for the
advertisement of our product. In the radio advert these
details were said at least twice. This ensured whoever was
listening knew when they could watch the documentary (if
they liked the sound of the advert). The DPS had these
details present at the start of the article in a larger and
bolder font so it stood out. The name was obviously
present in the documentary however we put a large
emphasis on the title within the intro by having an eyecatching collage and pop music before hand. This then
caught our audiences attention at the only time the name
was displayed.

Pull quotes:

Pull quotes were used in the TV listing. This was a

good way to link the documentary with the DPS.
Enlarging these quotes within the DPS made these a
focus of attention. I personally felt these were
important within a DPS targeted at young people
because large bodies of text are not preferred.
These small Quotes allowed the most interesting
bits of information from the documentary to be clear
and visible for the reader (and hopefully make them
read on). These key quotes from voxpops and
expert interviews were also used within our Radio
advert as inserts which I liked because it kept the
product interesting.