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OPERATION: TUNAY NA

KULTURANG PINOY
BUILDING BETTER CULTURAL
PRODUCTS IN THE REGIONS
FOR PHILIPPINE TOURISM
AUTHORED BY:

PRESENTED BY:

R. ROMULO A. DE LOS REYES


Director IV
BITP / Special Projects Office
Project Director, OTKP

LEONILO C. AGUSTIN
Consultant
Special Projects Office
Project Manager, OTKP

HOW FAR HAVE CULTURAL FESTIVALS


GONE IN THE PHILIPPINES?

A.

In terms of number, the Philippines beats any country in the


world! It celebrates more than 1,000 festivals in a year!

B. Nowadays, the tourism factor is the number 1 reason for holding


a festival, seconded by religion or tradition, the rest is because of
trade and agricultural promotion

C.

Many festivals have become big income earners like


Panagbenga, or Ati-atihan or MassKara

D. Cultural festivals however are a big vehicle to promote the


legendary Filipino hospitality and is also an avenue to
promote closer kinships and family ties

HOW WILL THE DOT RESOLVE THIS BASIC


CULTURAL PROBLEM?

OPERATION: TUNAY NA KULTURANG PINOY

A.

B.

Re- orient the stakeholders on the value and


significance of culturally-correct and historicallyaccurate festivals
Promote the basic need for cultural research

C.

Train festival trainors and practitioners


(choreographers, artistic directors, etc.)

D.

Give incentives to LGUs and institutions that will


uphold the new orientation towards Philippine cultural
festivals

WHAT ARE THE OBJECTIVES OF OTKP?

A.
B.

Develop correct and historically accurate cultural


festivals and events in the regions based on research
Make these cultural programs part of tourist products
package to be promoted both here and abroad

C. Assist the LGUs develop a strong tourism industry


based on natural tourism products

Tourist Destinations
Cultural Festivals
Encounter with Nature

Historical Sites
Native Products & Souvenir Items
Filipino Cuisine

D.

Build a strong CULTURE OF PINOY TOURISM or


advocating the campaign, PUSONG TURISMO,
DIWANG PILIPINO

E.

Create an effective networking with cultural


institutions for a continuing collaborative program on
the preservation and promotion of our cultural
attractions and heritage sites

WHAT ARE THE COMPONENTS OF OTKP?


A.

B.

Cultural Research
Local historians and local cultural leaders, through the help of
institutions like NCCA, CCP, UP and local centers of cultural studies,
will be tapped to assist in a thorough research on culture, history,
traditions and arts as a root or basis of a festival

Clinics and Workshops


Experts guide local artistic directors and choreographers on the
correct music, dance steps, costumes and props in developing street
dance festivals

C.

Culture of Pinoy Tourism


Barangays are trained to be the preservers of cultural
heritage and traditions, the protectors of the environment and
the promoters of local tourism

D. Consultative Program on Creative Marketing


The LGUs are trained to be marketing experts in their own
rights

E.

Consultative Tourism Planning Program for the LGUs


The kind of tourism planning that OTKP will do will center on
Filipino culture as the overriding theme of the local tourism industry.
Under this program, LGUs will be taught to develop:
- culturalized homestay facilities
- orient hotel front liners on Filipino culture
- create a special culturalized standard for tourist services

WHAT DO WE EXPECT TO SEE AND


EXPERIENCE OUT OF OTKP?
A.
B.

C.
D.

Filipinos appreciating their own arts and culture


The community becoming the vanguard and
protector of their local cultural traditions, heritage
sites and their surroundings
The real Filipino culture is being promoted for tourism
The program, once completed, will make the entire
country a CERTIFIED: PROUDLY PINOY
DESTINATION!

IN SUMMARY, THE DOT CONTINUES TO

A.

Believe in the intrinsic value of culture in the life of the


Filipino people

B.

Uphold the basic notion that culture must be preserved


but must be relevant to the changing times

C.

Be guided in the policy that culture can be used to


promote tourism but with greater sensitivity

THANK YOU
and
MABUHAY!

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