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Project Presented By: Iman Amini, Priscylla Bento, Gwen Isokpan, Reza Paziresh, Ahoura

Zandiatashbar
May 2, 2016

Fair Park
The Reinvigoration of a National Treasure

Table of Contents
The purpose of this presentation is to first provide conceptualizations of how Fair
Park can become an integral part of the surrounding communities & second a
neighborhood connected reconceptualization and reinvigoration within park
boundaries through the utilization of zones and loop visualizations.

01

02

03

04

1.1 Spatial
Analysis 1.2
Node Analysis
1.3
Transportation

2.1 Downtown
Core
2.2
Neighborhood
& Fair Park
2.3 Internal
Connection
2.4
Reinvigoration
Area
Identification

3.1 General
Programing
3.2 Visitors
Center 3.3
Signature Park
3.4 Historic
Core
3.5 Innovation
/ Education
Hub
3.6 State Fair

4.1 Ticket
Packaging
4.2 Parking
Analysis
4.3 Action
Plan

Site Analysis

Concept

Programs

Park
Mechanics

1. Site Analysis

1.1 Spatial Analysis


Neighborhood Characteristics

1.1 Spatial Analysis


Community Desires

1.2 Node Analysis


Examination of predominant activity hubs surrounding Fair Park

1.3 Transportation Network


Analysis of current transportation networks surrounding Fair Park

2. Concept

2.1 Downtown Core

Evaluation of the current, predominant Dallas Urban Core and connection consideration of the Urban Core
through the utilization of Green Corridor Networks

2.1 Downtown Core

Specified connection additions within the Urban Core with the thorough extension of Free Public Transportation
including the D-Link and the M-Line Trolley

2.2 Neighborhood & Fair Park

2.2 Neighborhood & Fair Park


2.2
Neighborhood
& with
Fair
UtilizingConnecting
the Green Corridor Networks,
provide better connectivity
the Park
inclusion of
walking and bike paths

2.2 Neighborhood & Fair Park


2.2
& Fair
Further Connecting
cultivation of streets andNeighborhood
management of traffic near park
through Park
the use of Green
Corridor Networks

2.2 Neighborhood & Fair Park


2.2
Connecting
Neighborhood
Park
Conversion
and utilization of northern
train tracks connecting &
Fair Fair
Park to the
M-Line Trolley
alongside multi-use paths and roads

2.3 Internal Connection


Current internal evaluation of Fair Park with various issues including vacant
buildings, little park area, and too much surface parking

2.3 Internal Connection


Proposed internal mechanisms address issues by providing more entrances, increased green space, and better
connectivity

2.4 Reinvigoration Areas


Identification of specified locations that provide a sense of purpose for each area, along with
contributing to internal park connectivity

3. Programs

Changing current programming within Fair Park with each reinvigoration area in consideration

3.1 General Programming


Offering extensive new programming throughout the park to establish a signature park

3.2 Visitors Center

3.2 Visitors Center

Transform the Historic Old Mill Inn


Restaurant into the Fair Park Visitors
Center

3.2 Visitors Center

The start to a visit at Fair Park, the


Visitors Center will have the most
current and comprehensive
information about Fair Park.
The Visitors Center will include:
Activities
Attractions
A gift shop
Tour guides.

3.3 Signature Park


Establishing Fair Park as a noted city recreational location with the utilization of
proposed programming in the given area

3.3 Signature Park

Enhance public enjoyment by:


Establishing a multi-generational,
signature park
&
Bringing nature back to Fair Park

3.3 Signature Park

Enhance civic identity by:


Creating zones within the
area for specified uses such
as:

Neighborhood farm
Dog park
Fitness area

3.3 Signature Park

Increase tourism by:


Preserving and Improving the Gexa
Energy Pavillion as a Dallas
Entertainment Hot Spot
&
Creating various sports zones

3.4 Historic Core

3.4 Historic Core

Bring culture back to the historic


buildings of Fair Park
&
Provide Architectural Tours of Art Deco
Buildings

3.4 Historic Core

Bring the arts to the historical


buildings, such as the Automobile
Building or the Centennial Building.
Forms of art can include:
Galleries
Studios
All while maintaining current locations
such as the African American Museum.

3.4 Historic Core

Highlight the Performing Arts Theater


and the Dallas Summer Musicals
&
Spotlight the Culinary Arts including
the El Centro Cooking School at the
Womens Museum

3.5 Innovation/Education Hub


Utilize the given area as a catalyst of change for surrounding communities and the overall
invigoration of Dallas

3.5 Innovation/Education Hub

Provide a community, city, and regional


locational catalyst of development
through:
Education and Innovation
&
Entrepreneurship Empowerment.

3.5 Innovation/Education Hub

Resurrect the Band Shell with


performances and festivals
&
Fuse technology and art
together

3.6 State Fair


Provide a simplified circulation loop to be used during the fair, designating closer
attractions and better circulation flows as seen with the orange dotted line

3.6 State Fair


Maintain and Reinvigorate the State Fair of
Texas as a National Treasure and State Icon

Provide a simplified loop circulation


pattern that increases locational
convenience of multiple attractions,
allowing the visiting of multiple
attractions without backtracking

Establish main entry points, enhancing


loop circulation pattern

Allow food and beverage, merchandise,


and attractions to become easily visible
and accessible but not an impediment
to traffic flow

3.6 State Fair

Reconfigure the State Fair footprint and


reposition major attractions to the
newly designated area, creating better
flow, accommodating more visitors,
and increasing revenue.

Relocate major attractions, like auto


show, along main loop circulation.
This brings auto show visitors closer
to profitable attractions like midway
rides and games.

Enhance visitor experience,


increased average length of stay,
and possible increased per capita
revenue

4. Park Mechanics
Increasing the efficiency of Fair Park operations

4.1 Ticket Packaging


Provide new ticketing options and packaging

Advantages
Provide effective attendance
& implement tracking
mechanism
Allow ticket convenience, no
worries of tracking multiple
tickets
Link Fair Park attractions to
State Fair attractions

4.1 Ticket Packaging

Current State Fair Ticket Options

4.1 Ticket Packaging

Transition into Combo


Options
Example
Make options to visit
different sites available with
customization dependent
on customer preference

4.1 Ticket Packaging


Allow ticket availability through multiple venues including availability on phone apps,
home printing via email, and in-person purchase on kiosks.

4.1 Ticket Packaging


Make Fair Park App a Local Innovation Competition, becoming the catalyst to start off the Innovation Hub

4.1 Ticket Packaging


The Fair Park Ticket App can be used year round for all venues and events with
specified modifications

4.2 Parking Analysis


An evaluation of current parking and proposed reduction of surface space while maintaining
total parking spaces
Current

Proposed

4.2 Parking Analysis


Current Surface Parking Spaces highlighted in purple

4.2 Parking Analysis


Proposed - Strategically Located Structured Parking highlighted in purple

4.3 Action Plan


Connecting Fair Park to Dallas
1. Take the Fence Down
Fuse Fair Park to surrounding
communities

2. Connect Downtown
D-Link & M-Line Trolley Extension

3. Activate Circulation Loops


Reposition Footprints within Park
boundaries

4. Bring Green
Phasing of concrete lots to green
space

5. Leverage Funds
Use increase of visitor dollars to
offset costs of future
reinvigoration phases

Special
Thanks
to
Fair Park
Community
Members