IMPACT OF ONLINE ADVERTISEMENT TO

CUSTOMERS..
By Maurine Mbawa
13bcc0143

The reason for selection of this topic name: To find out the
different advertisements methods used by business companies
and see which one has an impact on customers one that would
make someone purchases the products

Objectives:
Comparison of advertisement methods
Advancement of technology
Minimum cost
Customers preferences
Importance of social sites in promoting advertisements

RESEARCH METHODOGY
Data for this study was collected by means of a Survey conducted in Tamil Nadu (Vellore).
The sample size was 150.The Questionnaire (shown in Appendix) was used Mainly to test
the model proposed for Impact of online advertisements to customers. Research was
analyzed by the percentage analysis in MS- excel.
Sample technique

Choosing a study sample is an important step in any research project since it is rarely
efficient, practical, or ethical to study whole populations. In this study the sampling strategy
used is convenient sampling. The sample size is 100. A small part of something intended as
representative of the whole, or a subset of a population. In this research simple random
sampling is being used.

Data collection
The data collection would be:
PRIMARY DATA:
SECONDARY DATA:

Questionnaire
Journals, Internet,

GROWTH OF DIFFERENT METHODS IN YEARS.

Year

Magazines (%)

Television (%)

Newspaper (%)

Digital advertising (%)

2006

20.76

17.50

18.25

91.00

2007

11.84

18.14

8.00

54.00

2008

1.80

11.17

3.35

33.00

2009

-3.24

4.83

0.45

21.00

2010

0.06

25.92

21.09

33.00

2011

0.00

18.33

7.46

30.00

2012

0.00

5.60

2.40

28.00

2013

0.00

13.83

4.60

30.00

2014

-5.00

14.77

7.59

35.00

2015

-4.01

16.00

5.21

37.00

Internet advertising
This mode has proved or is seen to be more effective in each and every year its more than all other
form of advertisement and as years go by from 2011-2015 we see that its increasing making
advertising more effective this is because the internet goes with technology and each and everyday
technology gets more advanced in the industry and world in general. Online advertising grows with
time unlike other forms of print media which even move to negatives
It

Distribution of respondents before year of study.

Class

Number

First year

14

Second year

28

Third year

22

Forth year

19

Others

17

Total

100

Interpretation:
From the number of respondent we see that second year then
followed by third year people who gave the answers are more
this is due to the people available and them being willing to
participate in this research. Forth first and others are less data
was collected Vit (Vellore).

2. Age group

Age

Number

0 to 18

14

19 to 25

64

25 to 40

22

Total

100

Interpretation:
The above diagram shows us the percentage in the age of
respondents. As it shows that from age 0-18 the number of
respondents are14 % and from age of 19 -25 it is 64 % and from
26-40 it is 22% this is the above data which is shown by the this
pie chart. This is because most people who answered are in
third and second year who lie on such ages plus the forth years.

3.Gender

Gender

Respondents

Male

30

Female

70

Interpretation:
As our respondents are mostly from the students and
professional in Vellore area (Vit). I use to get more data from
females as they were ready to give their experiences, it this
graph itself is showing more percentage of females rather than
males, the percentage of male respondents is 30% and
percentage of female respondents is only 70%.

4.Time spent when browsing

Time spent on the internet

Less than 1 hour

Percentage
8%

1 hour

16%

More than 1 hour

76%

Interpretation:
This table indicates that a large number of people spend time on
the internet for a long time hence get to see many
advertisements this is because all social medias have different
kinds of advertisements the one people can see willingly and
ones that just pop up or pop down. Many people 76% spend
more time on the internet for more than one hour either wanting
to communicate with friends and family but this is all by the
changes and advancement of technology every day

Time spent on the twitter daily.

Time spent on the twitter

Less than 1 hour
1 hour

Percentage
24%
2%

More than 1 hour

10%

I don't

64%

Interpretation:
64% dont spend time on twitter basically because they dont
have an account and like many sites one needs to have a
username and password to be able to be in that site. The other
big percent spend less time in twitter.

Time spent on the YouTube daily.

Time spent on the

YouTube

Percentage

Less than 1 hour

22%

1 hour

22%

More than 1 hour

54%

I don't

2%

Interpretation:
Due to various reasons many people 54% spend more time in
YouTube there are many songs and videos on YouTube student
spend time to watch videos related to their subjects, others
spend less than an hour 22% those who spend just 1 hour is also
22%.

Time spent on Facebook.

Time

Number

Less than one hour

10

one hour

More than one hour

73

Don't

15

Interpretation:
Facebook is one site with many people and many advertisement
as well more people makes advertising easy most business men
when they want to advertise the often use such sites with larger
number of people and who by a big percent are always
online, .Those who spend more than one hour is 73%.Those
who dont are 15% with no Facebook account and just 2% who
spend one hour in Facebook.

Time spent on Instagram.

Number
Less than 1 hour

49%

1 hour

20%

More than 1 hour

23%

Don't

8%

Interpretation:

49% less than one hour 20% spend one hour only 23% spend
much time on Instagram while the other 8% dont spend their
time on Instagram at all. This can be caused with the fact that
on Instagram people just upload pics rarely chat on direct chats
they use other means of communicating such as Facebook and
emails.

Time spent on bbm

Time spent on Blackberry

messenger

Number

Less than 1 hour

10

1 hour

36

More than 1 hour

12

Don't

42

Interpretation:
Very few people from the respondents at vit(Vellore) do have an
account or spend their time on bbm which is 42%,36% spend
very less time on bbm ,more than one hour just 12% less than
one hour 10%

Number of people that purchase commodities after seeing an

Advertisement.

Purchase

Number

Yes

75

No

25

Interpretation:
Many people purchase products after seeing online products
such as female cosmetics which when advertising they show a
celebrity who looks beautiful others buy because they believe
all advertised on the internet is of good quality however this
depends with what is advertised and the respondents .the
advertisers must consider the age, the characteristics the time.

Findings
Researcher found that most of the time youngsters who are from the age of 1925 spend more time on the internet and get exposed to various kinds of
advertisements during that time. They end up purchasing online because of
them.
The factors that were found show a significant in influencing online purchasing
making online advertisement more effective is how they advertise the videos
the type of advertisement they choose to let the people see. The duration of the
advertisement and the targeted people play a big role.
Researcher segments the respondents through different variables found that a
segment was mainly trust oriented and the respondents had a high positive attitude
towards purchasing online and the advertisement they see online this positive
attitude make customers be able to recall the adverts

 The advancement of technology will reach a point where other

forms of advertisements will not work such as print media as
nowadays many countries have even started to reduce the use of
papers.
Researcher found that most of the people dont buy if the
advertiment is on newspapers and magazine but lather on the
internet because these online ads are very attractive and very easy
to conceive.
Despite the technology there people who dont use any social site
they still just use their phones for calling and sending normal
messages just not going online or having accounts on sites like
Facebook, twitter and Instagram.

Suggestions
Online advertisement is good and reaches a larger amount of people the
companies who advertise their products should make sure there
advertisements are realistic not something that even the customer knows this
in not true
The companies involved should also ensure that they use correct words
language and good vocabularies not a broken English.
They should know to what age or who are the targeted customers that way it
will be easy to choose the appropriate sites and the correct video for the
intended to see.

It is also assumed that if business online strategy is formulated correctly, marketers can effectively
target a larger segment of population. In order to develop an effective strategy consumers
opinions and desires need to be considered and acted upon.
People should be motivated to use these social networking sites for those who dont have my
ensuring safe and activities taking place that way they will also tend to see the online ads and
purchase either willingly or impulse buying.

Chapter 3.3 Conclusion

Large number of people view or use the internet across the world thats why its a world wide web. As technology
keeps getting advanced more things come up on the net. Companies advertise in the internet nowadays more than they
advertise in the print media or televisions. They prefer advertising online because its less expensive and they earn a lot
for every time someone opens there advert they get something out of it.
Unlike the other non-online advertisements online advertisement is easy to maintain and even to post the advertisement.
Others will need a lot of formalities and questions while the reach is less online advertisement is a global reach anytime
one can see the advertisement as long as that person is on the online network.
However most of the people tend to skip some ads despite them being relevant or not everyone is interested with
watching advertisements all the times, they waste time when one is trying to watch a video for class or work then the
advertisement just start either pop up or pop down. .
Online advertisements are effective and good start for a paper free future and technology.