Escolar Documentos
Profissional Documentos
Cultura Documentos
Overview
•What is Business?
•Characteristics of Modern Business
•Business Environment
Internal Environment
External Environment
Micro Environment
Macro Environment
• Environmental Scanning
•Business policy
Module - 2
• Economic Environment
•Patterns of Indian Economy
•Economic Systems
•Sectors of Economy
• Economic Policies
Industrial Policy
Foreign exchange policy
Fiscal Policy
Monetary Policy
•Economic Planning
•Foreign Trade
•Foreign Trade ( Development and regulation)
Act 1992
•Balance of payments
• Foreign Investment
FDI
Portfolio Investment
•Economic Role
• Sustainable Development
• Globalisation and its Impact
Module - 3
• Political environment
•Government Intervention
•Types of intervention
• Economic roles of the Government
• The fundamental rights
• Fundamental Duties
•GATT
•TRIPS and TRIMS
•GATS
• Patents
• Indian Patent Act 1970
• Trademarks
• Trade marks act 1999
• Copy rights Act 1957
• Government Responsibilities to business
Module-5
• Technological Environment
• Impact of technology
• Technology Policy
Module- 6
• Insurance
• Types of Insurance
• IRDA 1999
•IRDA and Privatisation of Insurance.
Reference Books
Economy.”
• K. Aswathappa- “Essentials of Business
Environment”
• Suresh Bedi- “ Business Environment”
• Adhikary,- “Economic Environment of Business”
• Misra and Puri - “ Indian Economy”
• Misra and Puri - “ Economic Environment of
Business