All-Star Goods, Inc.

Pedro Vasquez
ORGL 3331-BV2
Final Project Part III

Executive Summary
All Star Goods, Inc.

An online warehouse store offering a diverse selection of products for many needs

Committed to strong customer service and policy for open communication

Background

Established in 2007 by Pedro Vasquez, President and CEO

Prior to starting the company, Pedro worked as an executive at a distribution center

Pedro worked as a senior executive for a small retail market chain

Mission Statement
1. Committed to providing the best online shopping experience possible
2. Committed to strong social responsibility by providing eco-friendly solutions
Products and services

All Star Good, Inc. provides a fully stocked online warehouse store offering several
products, both name brand and generic

Offers convenient, competitively priced shipping

Committed to maintaining an easy to navigate, fully featured website

How have sales changed in

2013
Sales in 2013 have blossom and hit record sales
throughout the year.
Total

Total Sales
2007

$148,573.60

2012

$1,875,753.64

2013
Grand
Total

$2,255,580.21

$2,500,000.00

$2,000,000.00

$4,279,907.45
$1,500,000.00

Total

$1,000,000.00

$500,000.00

$-

2007

2012

2013

Who are the Top 10 Customers in each year?

What changes can be made?
The changes that can be made is to keep tailoring
and keep good relationships with the top customers.
Since they are the cornerstone of the business.
2012
178,891.75
177,799.28
155,266.60
93,637.20
93,258.40
70,679.85
65,358.50
62,439.40
48,532.00
43,698.90
989,561.88

2007
$
23,281.60
$
2. Ernst Handel
15,915.00
$
3. Frankenversand
12,093.00
$
4. Suprmes dlices
11,190.00
$
5. Richter Supermarkt
9,962.00
$
6. Hanari Carnes
9,773.40
$
7. Berglunds snabbkp
7,794.80
$
8. Ottilies Kseladen
6,984.80
1. Save-a-lot Markets
2. QUICK-Stop $
9. Lehmanns Marktstand
3. Ernst Handel6,276.00
10. Rattlesnake Canyon
$
4. Kniglich Essen
Grocery
5. Hungry Owl 6,242.40
All-Night Grocers
Grand Total
$
109,513.00
6. Rattlesnake Canyon
Grocery
7. White Clover Markets
8. Folk och f HB
9. Suprmes dlices
10. LINO-Delicateses
1. QUICK-Stop

1. Ernst Handel
2. Save-a-lot Markets
3. QUICK-Stop
4. Rattlesnake Canyon Grocery
5. Mre Paillarde
6. Queen Cozinha
7. Hungry Owl All-Night Grocers
8. Blondel pre et fils
9. Simons bistro
10. Piccolo und mehr
Grand Total

$
$
$
$
$
$
$
$
$
$
$
2013

$
$
$
$
$
$
$
$
$
$

303,276.75
239,069.15
231,541.50
98,504.63
91,591.38
79,245.00
69,835.70
69,256.70
45,615.00
44,290.10

What are the top 10 products in each year?

What changes can be made?
The only change would be try to push products each
year.
2013
Ipoh Coffee
Alice Mutton
Gnocchi di nonna Alice
Carnarvon Tigers
Camembert Pierrot
Tarte au sucre
Manjimup Dried Apples
Raclette Courdavault
Thringer Rostbratwurst
Cte de Blaye
0

Cte de Blaye
Thringer Rostbratwurst
Raclette Courdavault
Tarte au sucre
Gnocchi di nonna Alice
Rssle Sauerkraut
2013
Carnarvon Tigers
Manjimup Dried Apples
Camembert Pierrot
Mozzarella di Giovanni
Grand Total

2740.4
1386.16
1100
926.4
866.4
756
737.5
667.8
639.2
556.4
10376.26

500 1000 1500 2000 2500 3000 3500

2007
200
150
100
50
0

2007

How are sales distributed over the regions?

What changes have occurred?
Sales have come from different regions. It would be
a good thought to get the most bought product or
the most expensive product and have it push to
increase sales in future.
Row Labels
USA
Germany
Austria
Brazil
France
Venezuela
Sweden
UK
Canada
Ireland
Grand Total

Sum of Order_Price_Total
$
926,143.87
$
810,631.96
$
492,686.70
$
310,243.59
$
261,737.31
$
179,496.89
$
174,999.55
$
171,228.89
$
161,234.00
$
156,949.88
$
3,645,352.64

Sum of Order_Price_Total
USA

Germany

Austria

Brazil

France

Venezuela

Sweden

UK

Canada

Ireland

Denmark

Belgium

Switzerland

Mexico

Finland

Spain

Italy

Portugal

Argentina

Norway

Poland

Recommendations / suggestions for improvement

Be competitive
Shop rewards program
Increase bulk sales
Be more interactive with these customers
Get feedback or recommendations from
customers
Push the lowest sales
Increase marketing