Chapter 14

Preparing Rsums and

Application Letters

Lecture and Resource Slides

BCOM 3e, Lehman & DuFrene

2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.

Learning
Objectives
1. Prepare for employment by considering
relevant information about yourself as
it relates to job requirements.
2. Identify career opportunities using
traditional and electronic methods.
3. Prepare an organized, persuasive
rsum that is adapted for print,
scanning, and electronic postings.
4. Utilize employment tools other than the
rsum that can enhance employability.
5. Write an application message that
effectively introduces an accompanying
print (designed) or electronic rsum.

Learning Objective
1
Prepare for
employment by
considering relevant
information about
yourself as it relates to
job requirements.

Process of Applying for a

Job

Continued

2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.

Process of Applying for a

Job (cont.)

2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.

Learning Objective
2
Identify career
opportunities using
traditional and
electronic methods.

Sources for Identifying

Career Opportunities

2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.

Using Electronic
Sources
phases
Use career sites to learn about
______ of job search
Use corporate sites to learn
company
about
the ________specifskills
Find out what
c _______ ____ a
company
is seeking
electronical
Networkly___________ with
potential employers

2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.

Learning Objective
3
Prepare an organized,
persuasive rsum that
is adapted for print,
scanning, and
electronic postings.

Standard Parts of a
Rsum

2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.

Standard Parts of a
Rsum
Identification

Name
Current Address
Telephone No
Email Id
Permanent
Address

Job and/or Career

Objective
Make clear objective
which assures
interviewer that you
have a definite goal
Interviewer can
quickly make
whether the job you
seek matches with
his standard

2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.

Standard Parts of a
Rsum
Career Summary
To survive the interviewers 40-second
scan, provide a compelling reason for a
more through review of your resume
Synopsis of your key qualifications

2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.

Standard Parts of a
Rsum Qualifcations

Education

Begin with your most recent degree

Include Higher school activities if they
provide pertinent dimension to
qualification
You may or may not include grade point
You also can include list of specific skills
like Foreign Language & Computer
Competency
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.

Standard Parts of a
Rsum Qualifcations
Work Experience
Job title, company
name, dates of
employment, primary
responsibility
Reverse chronological
order
Highlight
accomplishments &
achievements

Personal Information
Company placed at
end of resume
Include the personal
information that can
strengthen your
resume
Consider whether
personal information
might be
controversial

2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.

Selecting an
Organizational
Plan for a Rsum

2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.

Standard Parts of a
Rsum Qualifcations

Work Experience

Provides information about your job

history
For each job list the job title, company
name, dates of employment, primary
responsibilities & key accomplishments
Job listing can be done in reverse
chronological order or as per job
relatedness
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.

Preparing a Print
(Designed) Rsum
Develop appealing format that
_________
____________
highlig qualifcati
ons
hts
Format for quick,
easy
____ reading
Create an appealing
output
______
Consider adding a statement of
originalit
yourcreativity
________ and
_________
y
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.

Types of Electronic
Submissions

2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.

Preparing Electronic
Postings
Know postings are not
confdent
____________
Prepare a professional
that
ialsubmissionfollo
________
____________ precisely
instructio
ws
Send
ns rsum in requested format:
______Inlin rsum text rsum pasted below
email cover message
e
Text rsum ASCII or RTF format that
removes
___________
formatting
Attachment saved as word processing file
Include _________ summary after identification
keyword
section
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.

Preparing a Scannable
Rsum
Use popular, nondecorative typefaces
Use 10- to 14-point font
Do not include italics, underlining,
open bullets, or graphic lines/boxes
Use ample white space
Print on one side of white, standardsize paper
Do not fold or staple
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.

Making a Rsum Search

Friendly
Place name as first item on every
page

Add powerful keywords in separate

section
Capitalize first letter of each keyword
Begin with most important, work in
reverse
Use only 80 keywords

Support keywords in rsum body

2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.

Learning Objective
4
Utilize employment
tools other than the
rsum that can
enhance employability.

A Professional
Portfolio . . .
Illustrates past activities, projects,
and accomplishments
Can be easier to organize and
transport if presented digitally
Must show clear understanding of
audience needs and your
qualifications
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.

Electronic Portfolio: Post on

Your Website

2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.

Preparing Vsums for

YouTube
Keep video simple with one stationary
shot using a good camera and tripod
Use proper lighting that focuses on
applicants face
Speak clearly at easy-listening pace
using quality microphone
Choose camera friendly, good-fitting
clothing appropriate for job sought
Edit video to assure professional image
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.

Learning Objective
5
Write an application
message that
effectively introduces
an accompanying print
(designed) or electronic
rsum.

Preparing Effective
Application Messages

Use persuas
_________ message strategy to sell
yourive
qualifications
Includeorigina
_______ statements
Select concise,
on-target language
l
tailor
_______to the employers needs
ed
Assure tone that avoids insincere
modest
________, false _______, or _______
flattery
boastf
y
statements
ul
positi
Focus on your strengths
and portray a
ve
_______ attitude
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.

Email Application
Message:
The Content Does Not Provides
subject line that
ensures
Change
message will be

To:
From:
Subject:
Date:

Saunders Greyson
Brandon R. Shaw
Career Fair Followup: Rsum for Brandon Shaw
October 15, 2012

Mr. Saunders Greyson

Human Resources Manager
Tropical Importers
1240 Coastal Lane
Miami, FL 33140-1000
Dear Mr. Greyson:

It was a pleasure meeting you at the career fair this morning.

The opportunities offered in logistics management
identifies your company as being a leader in todays
international marketplace.
My experience and knowledge of logistics management
enable me to be a valuable asset to your company:

opened
Reveals how
applicant
learned of
position and
confirms
interest
in company

Condenses
content

Realistic international experience with a delivery

of persuasive
2012
Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in
company.
whole or in part.
Continued
application

Email Application
Message: The Content
Demonstrated commitment to developing an
Does
Change
Introduces
appreciation Not
for international
cultures and (cont.)
business practices.

Excellent performance evaluations, including

special recognition for troubleshooting
transportation problems to remote locations.
Please review the attached rsum that you
requested for additional information about my
education and related work experience. Please
message me so we can discuss my joining
Tropical Importers.

rsum and
reminds
interviewer
that
submission
was
requested.

Encourages
employer to
take action
Sincerely,
without
Brandon R. Shaw
sounding
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
apologetic.
whole or in part.
Attachment