Business

Analytics
Course Catalogue

EduPristine
EduPristine
For [Business Analytics] (Confidential)
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What happens in a minute over internet !!!

1m
.
Every Minute

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Analyzing Big Data helps organizations make better decisions

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About Data

Data is growing at 40% compound annual rate reaching by 45ZB by 2020

90% of data in world was created in last 2 yr.

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Need of Big Data?

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FIRST STEP: Convert Raw data to Structured Data

With Hadoop, no data is too big. Hadoop has gained momentum mainly due to its
ability to analyze unstructured Big Data to draw important predictions for
businesses
Hadoop is the core platform for structuring Big Data, and solves the problem of
making it useful for analytics purposes.
Hadoop is more than just a faster, cheaper database and analytics tool. In some
cases, the Hadoop framework lets users query datasets in previously
unimaginable ways.
Hadoop appeals to IT leaders because of the improved performance, scalability,
flexibility, efficiency, extensibility and fault tolerance it offers

Big Data means Big Opportunities

Hadoop pioneers in the online world -- including eBay, Face book, LinkedIn,
Netflix and Twitter - paved the way for companies in other data-intensive
industries and now you have huge opportunities in Industries such as:
finance, technology, telecom and government. Increasingly, IT companies are
finding a place for Hadoop in their data architecture plans
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The power of Hadoop

Hadoop brings the ability to cheaply process large amounts of data,
regardless of its structure. By large, we mean from 10-100 gigabytes and
above.
USP:
1.Open source technology
2.No high end sever machines required

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SECOND STEP: Analysis of Structured Data

Explore Data to find new patterns DATA MINING
Predict relationship between variables- PREDICTIVE
MODELLING
Predict probability of default LOGISTIC REGRESSION
Use tools like R ( open source) and Excel to interpret
data
Solve business problems using SAS Language

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THIRD STEP: Reporting the findings

Only when we graph the data do we

get a clear picture how the data behaves.
Present your findings in a graphic way
Allows easy understanding.
The best data visualizations are ones
thatexpose something newabout the
underlying patterns and relationships contained within the data.

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About Business Analytics

Dun & Bradstreet and EduPristine have partnered to deliver a joint
certification programme developed specifically for young graduates and
professionals aspiring to pursue a career in analytics industry and are keen
to enhance their technical skills with exposure to cutting-edge practices.
About the Business Analytics Course: The comprehensive Analytics
program from EduPristine has been designed to create complete analytics
professionals. It has been designed by experts and practitioners who have
rich experience of having worked for some of the best analytics firms and
Fortune 500 clients. This 10 days hands-on workshop uses a real world casebased approach to learning.
About Dun & Bradstreet: Dun & Bradstreet is the worlds leading provider
of global business information, knowledge and insight.
Dun & Bradstreet offer a wide range of solutions for Risk &
Finance,Operations &
Supply,SalesandMarketingprofessionals.Global Finance named Dun &
Bradstreet as one of "The World's Best Supply Chain Finance Providers" with
the "Best Analytics for Credit Scoring and Risk Assessment.

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Objective
Business Analytics is a specialized course designed to deliver knowledge on
application of statistical concepts in
Real world scenarios. This course is designed to equip professionals working
in Finance, Marketing, Economist,
Statistical, Mathematics, Computer Science, IT, Analytics, Marketing
Research, or Commodity markets with the
Essential tools, techniques and skills to answer important business
questions.
Participants will be able to:
Explore data to find new patterns and relationships (data mining)
Predict the relationship between different variables (predictive modeling,
predictive analytics) Predict the probability of default and create customer
Scorecards (Logistic Regression)
After completion of this program, the participants
Understand a Problem in Business, Explore and Analyze the problem
Solve business problems using analytics (in R Studio) in different fields

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For [Business Analytics] (Confidential)

11

What is Analytics
Analytics is the application of computer technology, statistics and
domain knowledge to solve
problems in business and industry, to aid efficient and effective design
making.
Analytics is the simply the scientific process of converting row data
into knowledge to support design making.
Analytics involves finding patterns in data.
The goal of Analytics is to improve business, society or personal
performance by gaining knowledge from data.
Analytics is moving design making from Gut feel and guesstimates to better,
more informed ones driven by data.

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Pre-requisites
Pre-requisites for the course:
The participants are expected to have the basic understanding of the
following topic:

* Basic Statistics
EduPristine provides comprehensive recordings of basis statistics concept along
with its Business Analytics course ware & also conduct 2 days online brush up
session on Analytics.
*Should have good analytical skills.
*Basic Excel knowledge.

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About Data

Data is growing at 40% compound annual rate reaching by 45ZB by 2020

2.5 Quintillion bytes of data created each yr.
90% of data in world was created in last 2 yr.
Why is Analytics is USEDDesign making is now fact and performance based.
Intuition is out, metrics are in.
Shorter time to market, demanding customer.
Make each and every dollar count and increase return on investment.
The real time design.

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Different types of Analytics

What happened or happening in the business?-Descriptive Analytics

Why did it happened?-Inquisitive Analytics
What is likely to happen based on historical Information?-Predictive Analytics
What action should be taken?-Prescriptive Analytics

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Business Analytics-Concepts

Statistical Analysis-Why is this happening?

Forecasting-what if these trends continues?
Predictive modelling-what will happen next?
Optimization Whats the best that can happen?

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Business Analysis Vs Business Analytics

Business Analysis
Creating business Architecture.
Requirement Elicitation,
Documentation of Requirements.
Business Process Analysis.

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Business Analytics
Mine a data ware house to report
past performance.
Analyze why something happened.
Create predictive models to
understand what
would happen in a given scenario.
Prescribe a strategy based on
rigorous statistical analysis of data
to ensure results.

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Why is Analytics used?

Decision making is now fact and performance based

Intuition is out, metrics are in
Intense connotation, shorter time to market, demanding customers
Make each and every dollar count and increase return on investment
The real- time decisions

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Uses of Analytics
Marketing
Customer Segmentation
Up Selling/Cross Selling
Market Basket Analytics
Marketing Media Mix Analysis
Financial Sector
Credit Risk Management
Credit Scorecard Modeling
Fraud Detection
Stock Market Analysis

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Uses of Analytics

Retaili
ng

Retail Analytics
Shelf space allocation
Analysis of customers preference
for store brand or brand names
Pricing decisions
Promotions and product bundle
offerings
Media Analytics
Decision making on allocation of
air- time of a new TV show
Prime time rate for advertisement
Analysis of channel viewership

Media
Analyt
ics

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What The Market Buzz On Analytics

Indias analytics market to double to us$ 2.3 bn by 2018-Nasscom
Analytics outsourcing to grow from us$ 42bn to us$ 71bn in 2016-Nasscom
83% business leaders globally identified as their top priority-IBM
Shortage of 1.5mn business analytics professional by 2018-McKinsey
India has become a global analytic hub-Times of India
The next big job boom is in analytics-up to 250k job openings in analytics
over next 2 yrs. starting salaries to be in region od Rs 5-9lacs PA-DNA
Indian companies grooming data scientists to feed global jobs demandBusiness Today

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Big Data Analytics Job Titles & Salaries:-

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Training Objective-EduPristine
Business Analytics is a specialized course designed to deliver
knowledge on application of Statistical concepts in Real world scenarios. This course is designed to equip professionals working
in Finance, Marketing, Economist,
Statistical, Mathematics, Computer Science, IT, Analytics, Marketing
Research, or Commodity
markets with the
Essential tools, techniques and skills to answer important business
questions.
Participants will be able to:
Explore data to find new patterns and relationships (data mining)
Predict the relationship between different variables (predictive modeling,
predictive analytics) Predict the probability of default and create customer
Scorecards (Logistic Regression)
After completion of this program, the participants
Understand a Problem in Business, Explore and Analyze the problem
Solve business problems using analytics (in R Studio) in different fields

EduPristine
For [Business Analytics] (Confidential)

23

Day 1 & 2: Basic Stats Brush-up (Online Session)

Probability
Random variables
Probability distribution
The Central Limit Theorem
Sampling and statistical inference
Confidence intervals
Hypothesis testing

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Day 3: Introduction and Data Analytics

Introduction to Analytics - Overview

Analytics v/s Analysis

Business Analytics
Business domains within Analytics

Data - Topic covered

Summarizing Data
Data Collection
Data Dictionary
Outlier Treatment

Case: Categorization of data

variables

Exploring credit card customer database to define

the variable types and categorizing each type into
relevant group.

Tool for Practice in Class

MS Excel

Introduction to Commonly used

Tools in Analytics

R Software

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Day 4 & 5: Linear Regression

Linear Regression Topic Covered

Correlation and Regression

Multivariate Linear Regression Theory
Coefficient of determination (R2) and Adjusted R2
Model Misspecifications
Economic meaning of a Regression Model
Bivariate Analysis
ANOVA (Analysis of Variance)
Multivariate Linear Regression Model
Variable identification
Response variable exploration
Distribution analysis
Outlier treatment
Independent variables analyses
Heteroskedasticity detection and correction
Multicollinearity detection and correction
Fitting the regression
Model performance check

Case: Multivariate Linear

Regression

Identify and Quantify the factors responsible for

loss amount for an Auto Insurance Company

Domain Covered

Insurance Industry

Tool for Practice in Class

MS Excel and R

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Day 6 & 7: Logistic Regression

Logistic Regression Topic Covered

Identifying problems in fitting linear regression on

data having
Binary Response variable
Introduction to Generalized Linear Modeling (GLMs)
Logistic Regression Theory
Logistic Regression Case
Variable identification
Response variable exploration
Independent variables analyses
Fitting the regression using SAS language
Scoring equation
Model diagnostics
Analysis of results
Check for reduction in Deviance/AIC
Model performance check
Actual vs Predicted comparison
Lift/Gains chart and Gini coefficient
K-S stat
Score Card Development

Case: Multivariate Linear

Regression

Identify bank customers who will most likely default

in making the payment on balance due.

Domain Covered

Banking Industry

Tool for Practice in Class

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Day 8: Decision Tree and Clustering

Decision Tree & Clustering Topic
Covered

Data Mining and Decision Trees

Decision Tree Example
CHAID analysis
Method and Algorithms
Running the CHAID analysis and Interpreting the
results
CART
Method and Algorithms
Running the CART analysis and Interpreting the
results
When to use CART and when to use CHAID
Defining Clustering
Why and Where to use Clustering
Clustering methods
Clustering examples
K-means Clustering Algorithm

Case: CHAID & CART Analysis

Identifying the classes of customer having higher

default rate

Case: K-means Clustering

Identifying similar groups in database containing

auto insurance policy records using K-means
Clustering

Domain Covered

Insurance and Banking Industry

Tool for Practice in Class

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Day 9 & 10: Time Series Modeling

Time Series Modeling Topic
Covered

Models of time series

Moving averages
Autoregressive Models
The Box-Jenkins model building process
Model Estimation
Model Validation
Model forecasting
Identify the ARIMA model
Estimate the best ARIMA models
Validate the model
Forecast the sales based on model

Case I: Time Series Modeling on R

Case II: ARIMA Modeling

Forecasting future sales based on historical data for

an automobile company.

Domain Covered

Automobile Industry

Tool for Practice in Class

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Day 11: Logistic Regression

Logistic Regression Topic Covered

Identify and develop Dependent variable

Perform initial variable reduction and missing value
imputation
Perform extreme value treatment
Prepare correlation matrix and VIF chart
Variable reduction through Multicollinearity
Perform Binning to prepare modeling dataset
Perform sampling to prepare training and validation
dataset
Run the model
Develop report for model outcomes
Write the Scoring or implementation strategy

Case: Up-Sell Model

Propensity Model for Up-Sell in Telecom Industry

Domain Covered

Telecom Industry

Tool for Practice in Class

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Day 12: Market Basket Analysis

Association Rule Topic Covered

Affinity analysis to understand purchase behavior

Understanding Apriority algorithm
Capturing the insightful association available in the
transaction
records
Analysis of output results to plan store layout,
promotions and
recommendations

Case : Market Basket Analysis

Understanding apriori algorithm to identify affinity

among the
purchase data in the basket based on historical
transactions.

Domain Covered

Retail Industry

Tool for Practice in Class

Session End

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Case studies (20Hrs Classroom Session)-Optional

Case

Synopsis

Cross Sell Model

Propensity to Cross sell health insurance

products to general insurance customers.

Mark et Mix Modeling

Optimization of the promotion expense using

Market mix modeling

Churn Analytics

Developing a churn model to gauge the

propensity of attrition among loyal and
profitable customer segment.

Buy Till You Die Model

Predicting the future number of transactions

a customer will make, thereby calculating
the value of the customer in his/her lifetime.

Customer Lifetime Value

Analysis

Predicting the customer survival along with

the profitability to model the life time value
of each customer

Telecom Model to Estimate

Bill

Building a model that can suggest right tariff

plan based on estimated bill amount

Sentiment Analysis

Process of detecting the contextual polarity

of text to find whether a piece of writing is
positive, negative or neutral.
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Data Visualization (20Hrs Classroom Session)Optional

Data Visualization (20Hrs Classroom Session)-Optional

Introduction
The visualization design methodology
The Data Visualization Process
Working with Single Data Sources
Using Multiple Data Source
Using Calculations in Tableau
Comparing Measures Against a Goal
Tableau Geo coding, Advanced Mapping
Showing Distributions of Data
Statistics and Forecasting
Dashboard Best Practices
Sharing Your Work
Case Study
Exam/Exam Preparation

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Course Features.
50 Hrs -10 Days Classroom Training ( On R Studio and MS Excel ):Get trained by topic experts with interactive learning.
48 Hrs -16 Days Live - Instructor Based Training ( On SAS
Language, R Studio and MS Excel ) :- Get trained on Business Analytics
Techniques using most widely used software's in the Industry
Pre-requisite Video Tutorial on Basic Statistic and Data, along with
"R Studio" Software :- Prepare yourself before attending the classes by
referring Basic Stats videos.
6 hrs. Online prerequisite session :- Get Brush up session on Basic stats
through online Live Webinar.
200 Hours Virtual Lab Practice (On SAS Language) :- Get hand on
experience on SAS language , Valid till 1 year.
Different domain case studies for practice purpose. Get the best
training in analytics by understanding real world problems and scenarios
Subject wise Video recording for each module. Download the study
notes to supplement video tutorials.
Webinar Video recording for each module. Download the recording to
understand the topic in better way.
Forum to Discuss with Fellow Students and Experts Access material
any time. Write to us and get your doubts solved by our experts within 2
business days. You can also initiate a discussion by posting it on our active
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forum.

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Course Features.
Lecture Handout Refer lecture material before & after the Classroom
Session.
Downloadable Course Material Download the whole material anytime
during your 1 year subscription and use it for any future reference.
24 * 7 Access to Online Materials Write to us and get your doubts solved
by our experts within 2 business days. You can also initiate a discussion by
posting it on our active forum.

Certifications that will be issued to Business Analytics students are

as under:

Certificate for Participation in Program- Upon completion of the

course, students will be awarded Certificate for Participation in Program
which will be jointly certified from D&B and EduPristine.
Certificate for Excellence- This prestigious joint certificate from D&B
and EduPristine will be given to those who have demonstrated excellence
throughout the course and procured 60% and above qualifying marks.

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Course Highlights
Course Highlights

10 Days Classroom Training (50 Hours)

200 Hours Virtual Lab Practice (On SAS Language)
48 Hours Live - Instructor Based Training ( On SAS
Language, R Studio and MS Excel )
Pre-requisite Video Tutorial on Basic Statistic
and Data, along with "R Studio" Software.
5 different domain case studies for practice
purpose.
Subject wise Video recording
Webinar Video recording for each module.
Forum to Discuss with Fellow Students and Experts
Lecture Handout
Downloadable Course Material
Tool used for Training Classroom Session - MS
Excel ; R Studio and online
:- SAS Language,R Studio and MS Excel
24 * 7 Access to Online Materials

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BA
BA PRO BA PLUS PREMIU
M
Rs.
Rs.
Rs.
33,000 45,000 60,000

36

Course Highlights
Certificate of Completion(jointly certified from
D&B and EduPristine)
Certificate of Excellence (Certified from D&B procured
60% and above qualifying marks)

4 Days Industrial Case Studies For Practice purpose (20 Hours)

4 Days Data Visualization Training -(20 Hours)

PPT for Data Visualization Preparation

Data Visualization Assignments for practice

Exam Preparation Session

Preparing for Data visualization global Certification

Tableau Desktop version 8.

examination: Exam
Registration-$250 Fees
Included
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Available Packages

BA-Pro
Rs.33,000

Packages Available
BA-Plus
Rs.45,000

BA ProTraining
+
BA Training
( Classroom session ) Case Studies
+
+
Data
48 Hrs 16 Days
Visualization
online session)
Training
(Tableau Exam
Prep )

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BA- Premium
Rs.60,000

BA ProTraining
+
Case Studies
+
Data Visualization
training
(Tableau Exam Prep )
+
Tableau certification
fees
( 250$ )

38

Payment Mode
Procedure to ENROLL
For Online Payment kindly click on below link:

http://www.edupristine.com/courses/business-analytics-course/business-analytics
and then click on Buy

The bank details are given below:

Bank Account Name: Neev Knowledge management Pvt. Ltd

Bank Name: HDFC
Branch Address: Maneji Wadia building, ground floor, Nanik Motwani Marg fort,
Mumbai,
Account Number: 00602560008449
Routing Number/ Sort Code: 021000021
Swift Code: HDFCINBB
RTGS/NEFT IFSC Code: HDFC0000060
Account Type: Current
Address: 702, Raaj Chambers, Near Andheri Subway, Old Nagardas Road,
Andheri East Mumbai 69

Cash Payment (Handover to venue coordinator & collect the receipt on spot)
Cheque Payment in favor of Neev Knowledge Management Pvt Ltd

For Registration Please

Contact: Amar Sharma+91

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BATCH LOCATION:- Hyderabad

Hotel Kens,
Plot No. 53, Srinagar Colony,
Beside Karnataka Bank,
Banjara Hills,
Hyderabad Telangana 500073
For further queries feel free to contact
Mr. Amar on 8879027241 or write a mail to
amar@edupristine.com
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Thank You !!!

- EDUPRISTINE
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