Escolar Documentos
Profissional Documentos
Cultura Documentos
Trustworthiness
Mutual Respect
Physically Attractive
Sense of Humour
TOP PLAYERS
GROWTH DRIVERS
growing at 400%,
of scale.
50
MARKET
COMPETITION
TAKEAWAYS
GROWTH STRAGETY
Dil ka thofa
Campaign to
increase female
registrations
50k
Download
s
Target
Audience
Not clear
Poor User
Interface
and less
number
of women
on the
App
Lack of
online
presence
& strong
competiti
on
Security
issues &
Privacy
Concerns
Tie up with
various
hangout
places &
offer more
benefits
for
registered
users
Improving
user
interface
and coming
up with
advanced
features
Increase
downloads
to
2 mn
through
various
events
Parooz - Pyaar
Aapka,
Guarantee
Hamari (You
Click We Care )
Initiative
Love guru
promotions
in colleges,
radio &
improving
our social
media
pages
Improving
Security
issues and
making it
feasible
with all age
groups &
genders
Target Group
COLLEGE STUDENTS (18-21 Years)
Dating Apps
80%
Earning
10%
Partying
80%
60%
Earning
90%
Partying
50%
70%
Earning
70%
COLLEGE
STUDENTS
Want to experience
Partying
60%
LGBT COMMUNITY
Dating Apps
80%
Earning
60%
Partying
70%
Generally no
dependencies &
willing to spend
more on
relationships.
Recent jobs
empower them to
take decisions
about personal life.
Wanting to explore
options before
settling down.
the feeling of
empowerment.
Mostly interested in
casual dating.
Generally low on
spending, vowed by
the offers.
Potential high
spenders.
WORKING CLASS
WORKING YOUTH
Generally includes
married/divorced
individuals.
Have high spending
power & willing to
spend on emotional
satisfaction.
Divorces look for
serious relatinships
while married are
usually interested in
casual dating.
LGBT COMMUNITY
Socially outcast in
India & have limited
option while
choosing partners.
Nearly 2% of
population i.e 1
million fall in this
category.
As they are socially
unaccepted, their
need for virtual
intelligent
matchmaking is
tremendous.
Security
Check
During
registration
KYC
Document to
be
mentioned
If interested in
a girl, he sends
a gift according
to her
preferences
FEATURES
EMERGENCY
CONTACT
Initially at the time of
registration of the
user, emergency
contact needs to be
updated.
The emergency
contact will be able to
know more details
about the user
Nearest Police station
would be informed as
well
LOCATION
TRACKER
Initiation towards a
change is possible
Influential Bloggers to be
used in order to create
awareness about online
dating
CUSTOMER CARE
10%
Facebook
engaging
posts and
live session
with Love
Guru
With 1.6k
users ,Parooz
should start
posting often
related to
dating
articles,
contests
That would
ensure an
weekly
growth of
10%
YouTube
videos
through
prominent
channels will
give a huge
boost up to
user base
20%
Sharing
Experiences
in form of
tweets and
dilkatweet
contests.
50%
Maximum
reach can
be done
by tying
up with
Youtube
channels
and
making
different
videos
20%
High chances
people tend
to share
their pics on
Instagram
accounts
YouTube
Tweet your
question
#Parooz
And share
your
experience
contest
SEO Optimization
There are many suggestion
Indian dating Apps this also
should boost the downloads for
users
Premium Version
of the App.
Chance to date
Celebrities
included as well
No paid ads
More users to
blog about our
Apps and many
more contests to
users .
Expanding the
app to other
countries
ensuring most of
the NRIs
download this
Games : Sometimes it takes time for the server to find new profiles in the mean
time the user can play some games on the App ,Lucky users can get some offers.
Gift option would be useful in order to bag couple offers during matches.
100% love has many love quotes and dialogues which can be exchanged between
matches
New avatars and sketches can be used in the chat window
Games
Book my show option will be provided so that users can book tickets or hangout
places from the App itself
100% Love
Users can share voice messages through apps which also be helpful.
Gift option
Voice record
Avatar Design
Book my Show
, Zomato
THANK YOU!