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Applied Service
By: Glen Soetanto

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Educational Background

Petra Christian University - Surabaya

(Bachelor
of
Economic;
Hotel
Management)

Stenden University Leeuwarden,

The
Netherlands
(Bachelor
of
Business Administration)

Macquarie University NSW, Sydney.

Australia(Master Of Commerce in
Marketing)

Experience

1 Year on the job trainee at Dynasty Fine

Dining Restaurant, Amsterdam, Netherland as
bartender and waiter

Supervisor at Noodle Court

Pakuwon Indah for 13 months

Operational Manager at Donat Primadona,

2010.

Founder and Owner of Kampoeng Roti ( until

now ) Coordination of more than 400
employees

Supermall

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Experience

Co-Founder and Trainer at Maitred, Food & Beverage

Service Coach who handle various clients such as Top
Noodle, 369, Fusia, etc ( Until Now )

Lecturer at Petra Christian

Management (until now)

Lecturer at Culinary Business, UC

University

for

Hotel

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Kampoeng Roti

Established in 2011

Start from 10 personnel

( 5 Kitchen crews and 5 outlet crews )

Now we have almost 400 crews.

Number of oulets:
9 Surabaya Outlets and 2 Sidoarjo Outlets and 1
Gresik Outlet

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Which one is the most
important?
Quality
Price
Ambience
Service

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What is Customer?

Customer is the most important person in the business

Customer is not dependent upon the business but it is

dependent upon the customer

Customer is an outsider to the business but he/she is a

part of it

Customer is not just s cold figure, he/she is a human

being & naturally has feelings, emotions & prejudices

Customer is not someone to argue or debate with

Customer always wins an argument

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My Strategies

Good Price vs Quality

Segmenting

Branding (Tipping Point)

X Factors

Financial Management

Human Resource

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Tipping Point
Element of Epidemic

Carrier of the disease (Law of the View)

The Disease (Stickiness Factor)

Environment (Power of Context)

Study Case: Darnell Boss man McGee (Missouri, US)

In 2 Years Period: 100 Young Girls (30 HIV cases)
Study Case: Gaetan Dugas: More than 2500 girls !!!!

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Disease

In 1918: Flu Virus killed 20-40 Million People around the

world !!!!!

Why AIDS is so dangerous? Pneumocystis Carinii

Pneumonia (PCP)

The Epidemic Start: Miner with Pregnant Wife.

Only 1/3 Baby Died in that time. AIDS was Different

back then.

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Power of Context (Environment)

An Epidemic might start or shaken by handling small

thing that happened in the targeted area

Study Case: Subway Train

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Undetected Factor
Study Case:

Olivia VS Rose
No Better Function
No Better Price
No Better Ad

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Thank You

for Listening Sincerely

Wish u all luck and

success !!!!