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Physical
Location
Psychological
The 4 Vs dimension in
Macdonald
High variety
Standardize products for example Big Mac, Filet-OFish, MCDchicken
Segmentation to kid with provided healthy set
lunch such as Happy Meal
Fresh vegetables and low calories
awesome toy such as Marvel, Pokemon and minions
McCaf , a caf-style accompaniment to
McDonald's restaurants in the style of Starbucks.
Variation Dimension
Demand changes over a period of time. A
high level of variation complexity of matching
customer requirements to appropriate
products or services
High variation on the product
Adopt all seasons Europe world Cup -Brazil
Burger, Chinese new year - Chicken
Prosperity Meal, Angry bird - Double Layer
Angry chicken.
Visibility Dimension
low visibility
MacDonald online delivery lack of tracking
system
McDonalds has a low visibility dimension it is
impossible customer to have a view the
restaurant meals preparation process
Recommendation
Thanks You