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Business Transformation
Strategy for MWoB
January 2016

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Client Overview

The client is an indigenous manufacturer of premium handbags in

Nigeria. In addition to handbags, the client also provides interior
decoration services.

Having operated for 20 years, the company has seen steady growth.
It now wishes to expand its sales to cover international clientele.

The owner wishes to transform the business in order to meet the

demands of expansion.

Implementing a new sourcing strategy, improving the professionalism

of its employees and securing funding are seen as cornerstones for
preparing for success.

We wish to partner with the client as Business Transformation

partners with a focus on managing people and processes to support
the aggressive growth plans.

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Business Challenge

The target is in sight.

A vision of the future
has been created.

But without
precision, accuracy in
execution, the arrow
will not hit the bulls
eye. Unless the people,
structure, finances and
processes are aligned
and engaged, any
transformation initiative
is bound to fail.

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The Hydra-Headed Challenge to
MWoB
Sourcing
strategy for
leather

Professionalism
of workers

Competition

Marketing &
Distribution

Operating Model
Architecture

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Levers of Transformation
Strategic
Sourcing

the operational design

that makes it possible
to deliver the business
strategy.

Operating
Model
Strategy

The method by which MWoB

can achieve a competitive
advantage in the market.

Competitiv
e Strategy

MWo
B

An institutional
procurement process that
will continuously improve
and re-evaluate the
purchasing activities of
MWoB

Talent
Strategy

Marketing
&
Distributio
n Strategy

The integrated set

of processes,
programs, and
technologies
designed to
Develop, Deploy,
and Connect critical
workforce segments
and critical skill sets
to drive business
priorities.

A plan created by the

management of MWoB that
specifies how the firm intends
to transfer its products to
intermediaries, retailers and
end consumers

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Program Plan
Diagnose
Transformati
on
Imperative

Design
Future
state and
objectives

STRATEGY

Develo
p

Deploy
Introducing
change

Solution
Roadmap

Drive
Monitor &
track

PROGRAM PLAN

Sourcing

Supplier market
assessment

Prepare a supplier
survey

Build the
strategy

Select and negotiate

with suppliers

Communicate
with new
suppliers

Talent

Determine
business
strategic
direction

Determine required
skills, organization
structure and clear
job profiles

Ensure the right

people are in the
right role or
recruit

Design and
implement a robust
performance
management system

Ensure MWoB
retains key staff
through
coaching, PDPs

Marketing &
Distribution

Conduct a
SWOT Analysis

Set marketing
objectives
revenue, profit,
sales

Select target
market

Use tools of product,

promotion, price and
distribution to reach
potential buyers

Monitor and
assess these
tactics over time

Competitive

Analyze the
industry and
competition

Construct the
business model

Construct the
business plan

Implement the
business plan

Improve
organization
through multiple
iterations

Operating
Model

Define design
principles

Draw up different
operating model
options

Narrow down on
optimal
operating model
option

Implement operating
model

Monitor
effectiveness of
operating model

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Suggested Operational
Structure

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Next Steps - Diagnosis
Strategic
Sourcing

Assess the supplier

market

Talent
Strategy

Clearly define skills,

organizational
structure and job
profiles required to
take MWoB to the
next level

Marketing
&
Distributio
n Strategy
Competitiv
e Strategy

Set marketing
objectives
revenue, profit sales

Analyze the industry

and competition