Earth Moving & Construction

Equipments
M&M Earth Movers

Construction Equipments

Construction equipments are specially designed for executing

construction tasks most frequently earthwork operations.
They are also known as, construction Equipment,
Construction plant, Earth Movers, Engineering vehicles, or
simply equipment..

Construction Equipment Industry in India

The construction Equipment industry is growing at approx.

30% per year

The size of this industry was estimated to about US$ 2.5

billion in 2007-08

In India, there are about 200 domestic manufacturers

However, only 6 top most manufacturers contribute to

about 60% of total output

Construction Equipment Industry

Factors affecting Industry Growth

Industr
y
Growt
h
Factor
s

Products & Services

The industry includes range of services, spare parts and products
The Products cater to selling of construction vehicles and
equipments
The services include renting the
equipments, undertaking
construction projects,
transportation of equipments
or construction material etc
The unorganized sector
contributes to 15% but involves
majority of domestic Brands

Source: CII KPMG Report on Indian Infrastructure 2007-08

Types of Construction Equipments

Category wise Products

Compaction
Equipment
Vibratory Rollers
Pavers

Loaders
Excavators
Backhoe
Loaders
Bulldozers

Breaker
Paver
Finisher
Batching
Plants
Pumps
Mixer
Telescopic Handlers
Crawler Cranes
Mobile/Slew/Tower/Truck
Cranes
Forklifts
Conveyors
Pick & Carry Cranes

Crushing
Plants
Jaw Crushers

Dumpers
Articulated
Haulers

Rotary/DTH
Drilling
Hammer Track
Drill
Boring Equipment
Demolition
Equipment

Construction Equipments Market share in

India

Earth Moving Equipments constitute the biggest segment

amongst all categories
Market Share

Earth Moving Equip.

13%

Material Preparation

6%
7%

Tunneling & Drilling Equip.

57%

12%
5%

Road Construction Equip

Concrete Equipment
Material Handling

Earth Moving Equipment Market in India

The sales of Earth Moving Equipment has increased by 17%

According to the study, ECE Vision 2015: the Indian

Earth Moving and Construction Equipment Industry,
has the potential to grow fivefold from its current size

Since 2006, the category is reporting a growth of about

35% 40% each year

Classification of Earth Moving Vehicles &

Equipments

Earth
Moving
Equipment
s

In the segment of Earth

moving equipments, some
equipments are
commonly used for
Construction ,
while others are more
mining purpose specific

Motor Graders above 200

HP
Drag lines
Shovels
Drillers
Hydraulic Excavators
Dozers above 320HP
Surface Miners
Continuous Miners

Earth Moving Equipment Segments

Market share in India

Amongst all earth moving equipments, Excavators

constitute the biggest segment amongst all Earth Moving
Equipments

9%

Excavator
s

15%
6%
70%

Backhoes
Loaders
Others

Some EM Equipments Pictures

Dump
Trucks

Excavator

Backhoe

Draglines

Wheel
Loaders

Excavators Market share

Amongst Excavators, 22 50T equipments constitute the

biggest segment

22%

10%
27%

6 - 10 T
18 - 22T

41%

22 - 50T
> 50 T

The Brands

Key Construction Equipment Brands in

India
JCB India Ltd
Bharat Earth Movers Ltd
Ashok Leyland
Caterpillar Commercial Pvt Ltd
Escorts Const. Equipment Ltd
L&T Cons. Equip Division
M&M Ltd
Telco Const. Equip. Co. Ltd
Volvo India
Ingersoll Rand India Ltd
GMMCO
TIL Ltd
Wirtgen India Pvt. Ltd.

Other Prominent Brands in India

Shethia Erection & Braithwaite & Co.
Material Handlers Ltd.
WMI Cranes
TRF Ltd.
Hyderabad
Industries
Ltd.
Jessop & Co. Ltd.

Apollo Earthmovers
& Industrial
Products
Mukand Ltd.
Elecon Engineering
Co. Ltd
Heavy Engineering
Corporation

Godrej & Boyce

Mfg. Co. Ltd.
International
Combustion (India)
Ltd
Macneil
Engineering

Key Foreign Companies in Construction

Equipment Sector in India
Kobelco
Komatsu
Caterpill
ar Hitachi

Terex
Hyundai
Volvo
Scania
Most of these companies
John
are either present
Deere
Ingersollthrough joint ventures
RandJCB
in India, or have set
Daewoo
up their own
HAMM
manufacturing units, or
marketing companies.
Poclain
Bomag
Bitelli

Key Brands in Mining Sector

Out of these companies, DBT and Joy Mining Machinery are present
only through their marketing network and provide sales support.

Hitac
hi

Komats
u
Bucyrus Erie

Liebhe
rr

JCB
Atlas
Copco
Wrigten
Terex

DB
T

Type of Construction Equipment wise Brands

Even the big Brands in Construction Equipment sector, commonly
manufacture a particular equipment or a set type of equipments.
Hydraul
ic
Excavat
ors

Dozers & Wheel

Dumpers Loaders

Backho
e
Loader
s

Road
Compactor
s

Cranes

Fork
Lifts

Telcon
(Hitachi)

BEML

Caterpillar
India Ltd.

JCB
India

Ingersoll
Rand

ECEL

Godrej

L&TKomatsu

Caterpilla
r
India Ltd

Telcon

Telcon
(John
Deere)

Escorts
Constn.
Equipment
Ltd. (ECEL)

TIL
(Grove)

Voltas

BEML

Tatra
Udyog

JCB India

L&T
Case

L&T Case

Telcon

TIL

JCB India

Voltas

BEML

BEML

Greaves Ltd
(Bomag)

Voltas
(P&H)

McNeill
Engg.

Caterpill
ar
India Ltd

Volvo

Caterpill
ar
India Ltd
M&M
Earth
Type of Equipment
wise Brands

Key Brands Profile

Escorts
Escorts is a leading material handling and construction equipment
manufacturer, building a diverse range of equipment like cranes,
loaders, vibratory rollers and forklifts.
Escorts today is the world's largest Pick 'n' Carry Hydraulic Mobile
Crane manufacturer.
Escorts has also been involved in the railway equipment manufacturing
business in India for nearly five decades for equipments like brakes,
couplers, shock absorbers, rail fastening systems, composite brake
It holds a 56% market share in the domestic
blocks and vulcanized
rubber parts.
pick and carry
market

Key Brands Profile

JCB
JCB came to India in 1979 and is present as
one of the oldest Construction Equip. companies in India
JCB India is a subsidiary of JC Bamford Excavators Ltd. (JCB)
The company is growing by 25-30% on an annual basis

JCB offers variety of construction equipments ranging from

backhoe loaders, wheeled loaders to excavators and skid
steer loaders
The Company has a 70% market share in just the backhoe
loader segment and around 13% market share in the overall
Indian CE industry
JCB has 38 dealers and 206 outlets in India

Key Brands Profile

Mahindra Earth Movers
MEM has recently begun their series in construction equipment sector.
It has introduced unique features like

More powerful engine

Less pressure generation on Backhoe & Front Loader
Extended Back hoe Height of 2.75 ft as against 2.5 ft in other brands
Arm Length is 1.5 ft more than popular brands in market
Multifunction of Boom-Bucket and Dipper that work simultaneously
Joysticks inside the cabin where as other brands use levers
Most Unique feature of Remote Care which aids in obtaining daily reports of other
vehicles through SIM insertion

Key Brands Profile

Bharat Earth Movers Limited
BEML owns a tremendous 70% of the market share in the domestic earth moving industry
Bharat Earth Movers Limited is one of the largest manufacturers of earthmoving equipments
in the country. It is the second largest manufacturer of earthmoving equipments in Asia.
BEML manufactures a wide range of products of Mining, Construction, Power, Irrigation,
Fertilizer, Cement, Steel and Rail Sectors.
The earthmoving equipment include Bulldozers, Dump Trucks, Hydraulic Excavators, Wheel
Loaders, Rope Shovels, Walking Draglines, Motor Graders and Scrapers.
BEML has recently introduced Road Headers and Slide Discharge
Loaders for underground mining applications.
Railway products include Integral Rail coaches, Electric Multiple Units,
Rail Buses, Track Laying Equipment and Overhead Equipment
Inspection Cars. BEML manufactures Heavy Duty Trucks and Trailers and hydraulic
aggregates for transportation sector

Key Brands Profile

L&T Case, L&T Komatsu
Both these companies are subsidiaries of L&T Ltd.
They are joint ventures with CNH American LLC and Komatsu Asia
Pacifc Pvt. Ltd., Singapore, respectively
L&T Case manufactures loaders backhoes and vibratory compactors;
while L&T Komatsu manufactures hydraulic excavators

L&T Case hold 21% market share in

vibratory compactors while L&T Komatsu
holds 20% market share in excavator

Key Brands Profile

Ingersoll-Rand
A public limited company (majority owned by Ingersoll Rand), is a
market leader in compactors with a turnover of US$ 104.5 million
It has a 39% market share in the compactor segment
Its major products are compaction equipment, pavers, loaders, light
towers, air compressors, etc
It has operations in Bangalore and Ahmedabad and has a good
distribution network with 22 company offces and 80 distributors across
India

Key Brands Profile

Telco Construction Equipment Ltd.
The company is a market leader in excavators
It is a subsidiary of Tata Motors and has a turnover of US$ 283 million
Its major products are excavators, loaders, mechanical shovels, high
tonnage crawler cranes, etc.
It has collaborations with
Hitachi Construction Machinery Company, Japan,

for hydraulic excavators and cranes;

John Deere, USA, for backhoe loader technology;
CESAN, Turkey, for asphalt plant

Key Brands Profile

Voltas
The public limited company a part of the Tata group is the second
largest player in the forklifts segment.
Its customers are engineering industries
Its products are forklift trucks and large water
supply pumps apart from other industrial products
like industrial air conditioning and commercial
refrigerators and refrigeration equipments etc
It has a 31% share in the forklifts segment.
It has territorial offices in 8 more Indian cities and 3
international locations

Key Brands Profile

Godrej & Boyce Mfg. Co. Ltd.
The company is a market leader in forklift trucks (both in diesel and
battery variants)
The private limited company has its products as forklifts (diesel, electric,
battery)
It holds a 48% market share in forklifts segment
It has 14 branches and 20 dealers across India.

Its major customers are airline operators ,

automobile industry, FMCG,
pharmaceutical industry, oil and
petroleum industry

Major Mining Belts in India

Nagaur, Jhunjunu, Pali ,
Ajmer, Jalore, Sirohi,
Badmer, Alwar,
Bhilwara, Chittaurgarh,
Jodhpur, Jaipur, Sikar,
Udaipur, Dungarpur

Panchkul
a
Mahendergar
h

Rajkot,
Banaskantha,
Bhavnagar,
Amreli,
Jamnagar
Wardha
&
Yavatma
l
Raichur,
Bijapur,
Bellary,Chikmagal
ooru,
Chitaurgarh,
Gulbarga,
Bagalkot,
Belgaum,
Shimoga,
Hasan,Mysore,
Mandya,
Shimonga,
Chitradurga,
Tumkur

Bilaspur,
Solam,
Sirmaur
Katni, Satna, Rewa,
Balaghat, Beerul,
Mandila, Balaghat,
Panna

E Singhbhum,
Ranchi,
Hazaribagh,
Palamau, Jhana,
Bokaro

Raniga
nj
Durg, Bisrampur,
Raipur, Korba,
Bilaspur

S.Goa
&
N.Goa

Palgha
t

Keonjhar, Korput,
Sambhalpur,
Sundergarh, Cuttuck,
Denkanal, Kendhujar
Chittor, Prakasam, Kurnool,
Anantpur, Guntur,
Warangal, Nalgonda,
Cuddapah, Khamam,
Karimnagar, Adilabad,
Kurnool, Godavari,
Peramblur, Virudhnagar,
Mahboobnagar, Krishna
Tirunelveil, Salem,
Tiruchirapali

Key Mining
Companies
NCDC National Coal Development Corporation of India

M&M Earth movers

TG Profile
Builders

Influencer Profile Operators

Roots
Belong to nearby village areas or sub urban regions
Education
They are not much literate , not even much aware on the
construction related matters
License
Operators undergo 6 month - 1year driving course to
obtain the same
Training
Usually undergo On-the-job training to obtain Profession
Construction vehicles driving License
Career Growth
Start their career with retailers to learn basic operations ,
after gaining experience they seek work with builders
Income
Earn from Rs. 7000 Rs. 15,000 , depending on kind of
work undertaken (like mines/roads etc) and on no. of
working hours per day

TG Profile Evolution

Current Generation
TG

Old Generation TG
Illiterate
Negligible knowledge on
Construction
Age Group - 35 65 Yrs
Village People started
work
when JCB launched
operations
in India

Literate up to V- Xth
Knowledge on
Construction
30 60 Yrs
Practical and moneyoriented
Not much technology
advanced

1970 - 90s

Next Generation TG
Literate
Highly Knowledgeable on
Construction Equip.
25 55 Yrs
Focus on Technology
advanced equipments
Strong Profit visibility

2015
Onwards

2000 Present

TG Expectations
Spare parts are easily
available

Post Sales Servicing

Flexi finance schemes

Not much expensive in

terms of market standards

Servicing is provided on site to

customers
Servicing is done as soon as possible as
even a day
lost can cause damage to clients

Less paper work and

documentation is preferred

Product offers user friendly features

Products that can ease work while
speeding up operations are preferred

Finance

Finance availability is on customized basis for each customer

For new entrants , its very difficult to obtain finance

Local financers play very active role constitute more than 30% - 40%
of the total market

Although renowned finance banks like HDFC, ICICI, Kotak Mahindra are
also very popular, particularly amongst big contractors

Small retailers and contractors prefer local financers as its easier in

terms of documents & proofs

Flexi finance schemes are available in the market and mostly

customer friendly schemes are available

Usually , in this segment, manufacturers practice no influence over

financers and thus promote no finance schemes

Thanks