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Presented By:
RAJ SHARMA
INTRODUCTION:
“I know that half of my advertising budget is wasted, but I’m not
sure which half”
- Lord Leverhulme
Another function in Industry and business on which the
management based so much expenditure on such scanty
Knowledge about the returns. - Jay Forester
Advertising expenditure decisions are often arbitrary and at times
merely a guess. Advertising costs are a completely controllable
expense. Advertising budgets are the means of determining and
controlling this expense and dividing it wisely among departments,
lines or services.
ADVERTISING BUDGET:
WHAT WE MEAN
A “BUDGET” is a forward plan of any activity expressed in
terms of rupees within a time period and budgeting is the process
of this planning. Adv budget is a plan for the company’s future
Advertising
Advertising is a capital investment rather than a current