Emerging Markets for Social Casino

San Francisco, July 2013

Talking head today

44 years young, 2 great kids, Catalan

with a Spanish passport, huge FC
Barcelona (Bara) Fan, former Real
Money guy, then airlines, now the the
guy in charge at Akamon. Can be found
on planes or pitching Akamon to
anybody that listens

VIENS MART

So what is the idea again ?

Build a social casino gaming company specifically avoiding
the most lucrative markets ( US, UK, Canada, Australia,
staying initially mostly outside Facebook canvas and being
late to mobile.

WTF ????

The logic behind what we do at Akamon

Where everybody
went: US, UK,
Australia
Neah,. too
crowded

First group of big

markets: US, UK,
Australia
Yeah,. too
crowded

We decided for an area that made sense to us..

It is much easier to compete when there is ..

Big market, overlooked

Combined Akamon target markets : At

least USD 500 Million, today, + RMG
opportunity

But how come ?

So, whats the score so far ?

So, how are we doing ? ( May 2013 data)

Honored that the industry has noticed .

D
AR
AW

EVEN
TS

But we feel we are only getting started

But how ?

Game Plan includes: Product, Platform,

Distribution.and a few bold Bets..

1) Games

Traditional Games

...

Social Casino Games

...

We acquire players through local, culturally

relevant, games and monetize them with social
casino games.

Understand the deep social and cultural traits unleashes production economies of scale..

Social Gaming does not necessarily mean Social Network..

I will kill you for

actually saying
that

People in Latam still

surf the normal
web

And everybody speaks about cross platfors but few do it

Single Sign-on
Shared liquidity
Common
Currency
Shared Social
Features

Today, Akamons games can be played synchronously

between own portals, white labels, facebook canvas, and
mobile

3)Distribution
Akamon brands

White label Partners

Deals, Deals and more deals

Shake hands..

From 1st meeting to implementation: 60

days

Make sure your customers can pay with systems they trust

Establishing direct relationships with Payment systems is

essential

4) Bold Bet: Brazil, know which market

is the 1000 pound gorilla.

Yes!
Brazil is that
big. First
market in FTD
s and traffic
for Akamon
after little over
a year.
Brazilians love
to play and are

Lets give Brazilians what they want

and dont have

What game is that ? 500.000 Chips to the winner

Jogo do Bicho: distribution via our

best partner

Jogo do Bicho: full cross platform

roll out

Be aware that everything will go mobile

Millions of
Brazilians will
surf the web
for the first
time via a
Mobile Device.
(Probably a
cheap Android
tablet)

So, go Mobile ( Brazil and everywhere else)

5 more games on Mobile in H2 2013

And rip the benefits of cross platform

80% of Chips burned in

our IOS Bingo Rider App
are in fact purchased in
our portals !!!

.. saving some extra cash in the process

And have a vision of where your platform distribution will be.

Either Akamon transforms itself on a company with the above

platform mix or its success will be a Flash in the Pan

OK, and what about RMG ??

Akamons core markets show a unique persctive on this

From a macroeconomic point of view and RMG

perspective,
S. Europe and Latam are naturally hedged: one is
mature, the other one fast growth, one is heavily
regulated,
the other is still the Far West

RMG in Latam is going quicker than most people think.

This site (with ) IGT product, is live and operating

legally at the Federal Level today in Mexico

And the expected effect in the other Latam key markets will be..

With a big middle-class being developed in real time in

countries such as Colombia, Chile Peru (not to mention
Brazil) governments need gaming tax revenue sooner
rather than later

And our assumption is that we will be somebody to talk to when

interested about convergence in Latam..

But so far the ride to us is feeling like ..

And while everything unfolds, lets ..

THANKS !!