CULT

Group 7
Team Members:
Mohammad Riyaz
Poonam Panday
Nitish Purohit
Mukul Gautam
Pawan Kumar Meena

nwashing? Thought reform? Mind con

Introduction
Cult :Any group
of people that are
intensely devoted
to a person, place,
or thing

Cult Branding:
Art of creating
human
experiences that
lead to a feeling of
belonging

Classificatio
n:

Benign cult
Destructive
cult

Members: Avoid
criticism of the
group, the person
or the brand

Survey

Survey

Survey Results
Change in following intensity

Key reasons of
support:
Person: Personality,
Talent, Humility, Kindness
Brand: Quality, comfort,
marketing creativity,
reasonable prices

33%

n
o

67%

ye
s

Reasons for change:

Persons exit from the field
Brand not providing
consistent quality
Supporter stopped following
the field

Cult Personalities: Why the Existence?

Ration
al

Types
of
followe
rs

Irration
al

Irrational followers make the

chunk of the cult status a person
enjoys. They form powerful
images/emotions subconsciously
that makes them follow the
particular person.

Freuds Theory:
His patients/followers were falling in
love with him, as they spent more
time.
He concluded, people were relating
to him as if he were some important
person from their past.
He wrote, There is no love that does
not reproduce infantile stereotypes

Some more reasons

for providing a cult
status:
A sense of
community/ social
identity.
Mostly in sports
teams, loyalty is a
major factor
The flow of passion
for the cults
activities/behaviour

3 Pillars Of India

Politics

Movies
Cricket

olitics: Narendra Modi

Huge mandate: favourite of the Indian population.
A decisive, dynamic leader emerged with hope for dreams of the
common man.
Reason for such huge support:

The connect
The substance
The imagery
Effects:

A channel : NaMo in Gujarat

Polarisation among people
Indian dominance in foreign visits

ricket: Sourav Ganguly

Titled: Prince of Kolkata, Dada, God of Offside
A man of comebacks: common man relation
A Captain India needed the most: Win in overseas conditions

Reasons for support:

Passion for the game
Leadership skills
Panache and persona
Effects:
KKR vs PWI match
Greg Chappell controversy
Natwest

Movies: Salman Khan

A common mans actor, popularly known as Bhai
Revolutionized the imagery of a hero.
His unique dialogue delivery/ dance along with his style makes him
popular among his fans.
Reasons for support:

Connect with the target audience

Humanitarian work Being Human
His heart of gold nature
Effects:

Fans against judicial

decisions
Back to back

Leadership Qualities
Connect
with the
people

A leader only has followers/ fans if he

can look through their eyes.
People must recognize themselves
with the leader

Inspiration

A leader needs to inspire his

colleagues to do extra hard work/
social work for a better life.
Most effective way is to walk the talk

Confidence
and
Commitment

Many successful leaders have

confidence in the vision/goals they
have and believe in them
A true leader, through his positive
attitude, guides his team.

What is a Cult Group?

A Cult group is such,
that
Show excessive devotion or
dedication to a person or
ideology
Uses a thought-reform
program to persuade, control,
and socialize members
Systematically induces states
of psychological dependency
in members,
Ex : ISIS, Royal Enfield rider
club

What is ISIS?( Islamic state of Iraq and

Syria)
A jihadi militant group led by Sunni Arabs
founded in 1999 by Jordanian radicalAbu Musab
al-Zarqawi
Current Leader Abu Bakr al-Baghdadi

How they communicate?

Initially through Internet chat

forums
Now, through social media
Through broadcasting videos.
Have dedicated media broadcasting
team now.

To whom?

People with age greater than 15

People with same religion sometimes seeking
revenge
To people from rival terror organisation
Adds around 20 persons per day
Source : http://www.bustle.com/articles/40535-how-does-isis-recruit-exactly-its-techniques-are-

How they do it?

Active presence across all
social media platforms
(twitter, Facebook etc.)
Magazine calledDabiqthat
publishes propagandist
articles and reports aimed to
glorify the Islamic State
Recruit females too for
sexual comfort roles for their
members.

How to stop all this?

Making people aware about wrong
doings
Banning them from social media
platforms
Individually , stay calm and try to
avoid such kind of people

ORGANISATION CONTEXT
IIT Madras and
Ambedkar Periyar
circle issue
HRD Ministry received
anonymous letter stating that
certain group is defaming PM of
India
IIT Madras derecognized
Ambedkar periyar circle without
a prior warrant which was
approved earlier last year
Fundamental right of freedom
of expression gets corroded.

Repercussion
s
Media outrage
Students boycott
Image goes for a
toss

What could have been done?

Authenticity of the complaint should have been
checked
IIT M shouldnt have acted this way, rather
authorities should have talked to them first
A ministry should also not react to a completely
anonymous

Creating and Sustaining

Customer Brand-Loyalty:

Theory of First
Impression

In a survey of the members of American Personnel

Consultants, 3/4th of the men and women hiring people, agreed
that they made their decision to hire or not to hire a person
within 30 seconds

How does the Cult work?

Thank you