Changing Consumer Preferences Towards

Organized Retailing Outlets From

Un-organized Retailing Outlets

Retail

Unorganiz
ed 97 %

Organized
3%

Objectives
Primary objective

To find out the changing consumer preferences towards

Organized retailing from Un-organized retailing.

Secondary objective

To analyze the factors which influence consumers to prefer

organized retail outlets over unorganized retail outlets

To identify the problems faced by consumers from organized

as well as unorganized retail outlets

LIMITATION
This is applicable to Tuticorin people only.
The period taken for analysis is one week.
Necessary information was not provided by the users.
PRIMARY DATA
We have collected the information through questionnaire for
this study.
SECONDARY DATA
Secondary data was completely based on Books, Magazines,
Internet and Newspapers
ANALYTICAL TOOL
We have used percentage analysis method for this study.

Analyze & Interpretation

1(a) Factors which influence customer to prefer
organized
retail outlet
Factors

Strongl
y Agree

Quality of the
65 %
products
Proper shelf
65%
display of
products
Variety of
75%
Brands
Packaging of
70%
Products
Cleanliness of
60%
Inference
Stores
From the above table it has

Agre
e

Neither
Disagre Strongl Total
Agree/Disag
e
y
ree
Disagre
e

25%

10%

100

30%

5%

100

25%

100

30%

100

30%

10%

100

been inferred that 65% of the respondents

are

strongly agree the quality of products. 65% of the respondents are strongly agree the
proper shelf display of products.75% of the respondents are strongly agree the variety
of brands.70% of the respondents are strongly the proper packaging of products.60%
of the respondents are strongly agree the cleanliness of the store in organized retail
outlets.

1(b) Factors Which Influence Consumers to Prefer

Un-Organized Retail Outlets
Factors

Quality of the
products
Proper shelf
display of
products
Variety of
Brands
Packaging of
Products
Cleanliness of
Stores

Strongl
y Agree

Agree

Neither
Disagre Strongl Tota
Agree/Disagr
e
y
l
ee
Disagre

e
45%
25%
5%
100

5%

20%

15%

35%

50%

100

5%

15%

55%

25%

100

5%

15%

30%

40%

10%

100

5%

15%

25%

40%

15%

100

Inference
From the above table it has been inferred that 45% of the respondents are neither
agree/disagree the quality of products. 50% of the respondents are disagree the proper
shelf display of products.55% of the respondents are disagree the variety of
brands.40% of the respondents are disagree the proper packaging of products.40% of
the respondents are disagree the cleanliness of the store in un-organized retail outlets

2(a) Factors Which Influence Consumers to Prefer

Organized Retail Outlets
Factors

Strongl
y Agree

Agree
Neither
Disagre Strongl Tota

Agree/Disagr
e
y
l
ee
Disagre (%)
e
35%
30%
30%
100

Immediacy of
5%
the store
Relationship
10%
45%
30%
5%
10%
100
with
shopkeeper
proper parking
5%
5%
15%
75%
100
facility
Easy
25%
15%
25%
35%
100
replacement of
defected
products
Inference
Billing
20%
25%
40%
5%
10%
100
From the above table it has been inferred that 35% of the respondents are
durations
agree the immediacy of the store. 45% of the respondents are agree relationship
with shopkeeper. 75% of the respondents are strongly disagree the proper
parking facility. 35% of the respondents are disagree the easy replacement of
defected products. 45% of the respondents neither agree/disagree the billing
duration in un-organized retail

2(b) Factors Which Influence Consumers to Prefer

un- Organized Retail Outlets
Factors

Strongl
y Agree

Immediacy of
the store
Relationship
with
shopkeeper
proper parking
facility
Easy
replacement of
defected
products
Billing duration
Inference

75%

Agree
Neither
Disagre Strongl Tota

Agree/Disagr
e
y
l
ee
Disagre (%)
e
25%
100

70%

20%

5%

5%

100

5%

5%

10%

80%

100

40%

20%

5%

5%

100

40%

10

15

20%

15%

100

From the above table it has been inferred that 75% of the respondents are
strongly agree the immediacy of the store. 70% of the respondents are strongly
agree relationship with shopkeeper. 80% of the respondents are strongly
disagree the proper parking facility. 40% of the respondents are disagree easy
replacement of defected products, 40% of respondent's strongly agree with the
billing duration of un-organized retail

FINDINGS

Suggestions

THE END