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Presentation Topic
PRANRFL Group
A RISING MARKET GIANT of BANGLADESH
Submitted By
Md. Aminur Rahman
2016010001031
Asim Barman
2016010001030
Humaira Parvin
2016010001053
2016010001037
2016010001051
Course Teacher
2.
3.
4.
5.
PRANs VIEW
PRANs MISSION
PRANS VISION
LIST OE INDUSTRIES:
List of concerns:
Concerns of PRAN:
AMCL
Pack Mate
PAL
BBL
BAPL
PFL
PABL
PCL
DAIRY
EMPLOYEE OF
PRAN RFL GROUP
EMPLOYEE OF
PRANRFL GROUP
Juices
Drinks
In HDPE Bottle
In PET bottle
Mineral water
Layer cake
Bread
Product positions
Position in Bangladesh
Position : internationally
Products
Juice
28
Beverage
N/A
Culinary
15
Dairy
18
Plastic products
N/A
Metal tools
N/A
Export
Asia
Pakistan
India
Nepal
Europe
France
Spain
Germany
Africa
Egypt
Senegal
HRM
HRM
PERSONAL:
Employee guidance
Counseling.
Skill development
Personal development.
HRD
Apprenticeship programs
HRD
Classroom lecture.
Films
Demonstration
Case study
Corporate Social
Responsibility
Dairy Development:
Education Development:
We provide Airport Support for the Hajj Pilgrims every year from
Bangladesh to KSA.
To Consumer:
To Employee:
Promises to the
Environment
What is SWOT?
INTERNAL WEAKNESS:
Internal promotion.
. EXTERNAL OPPORTUNITIES
Cheap labor.
Ethnocentrism
Government incentives.
Cash incentives.
Vat.
. EXTERNAL THREATS
Huge competition.
Lack of benefits.
Foreign competitor.
Weak distribution.
changing market.
MARKETING STRATEGY OF
PRANRFL GROUP
MARKETING STRATEGY OF
PRANRFL GROUP
Export quality products which attract both local & foreign customers.
STRATEGIES FOR
PROMOTION:
Billboards.
Radio advertisement.
Internet advertisement.
FINANCIAL CONDITION OF
PRANRFL GROUP
CONTRIBUTION TO ECONOMY
OF PRANRFL
Export
CONTRIBUTION TO ECONOMY
OF PRANRFL
Employment
year.
CONTRIBUTION TO ECONOMY
OF PRANRFL
Industries
They have 6 industries over Bangladesh.
Foreign currency
ACKNOWLEDGEMENT
Accolades
Conclusion: