Indian Frozen Yogurt

Market
Group no- 01

Yash Altekar 02
10
Shivangi Ade 04
12
Akriti Arora 06
14
Anjali Awasthi 08

Akshat Banzal

Nandita Bhanja
Muslim Bichawara
Sumit Bundel 16

Yogurt Market in India

Indian cuisine is accustomed to taste plain
yogurt as well as various yogurt variants like
lassi, chaas, srikhand, misti doi, raita ets
With continuous awareness toward health
demand for more functional products like
flavoured yogurt, probiotics are increasing.
As per euromonitor, emerging markets like
India, china going to contribute 95% of the
global dairy markets.
Indian yogurt market is valued at an estimated
Rs 1000cr comprising organised, packaged
yogurt and packaged varieties which is
expected to grow at CAGR 20-25% .

Frozen yogurt
It is also known as frogurt and made from yogurt and
sometimes other dairy products.
It varies from slightly to much or tart than ice cream
and lower in fat due to use of milk instead of cream.
It is termed as low fat or low ice cream.
The demand for frozen yogurt increasing world wide
because it taste like ice cream but a healthier
option.
Brands available in Indian Market.
1. Red Mango
2. Coco berry
3. Kiwi Kiss
4. Yogurberry

Red Mango

Red Mango

Founded in 2002 by entrepreneur Ronni Choo, in Seoul in

South Korea, it has expanded its network to 19 countries,.
Besides the US, countries Red Mango has a presence in,
include Australia, Korea, China, South Africa and now India.
Frozen yogurt chain Red Mango, which entered theIndian
marketin 2012, plans to expand across the country by
launching 15-20 outlets in metro cities, cashing in on the
Indian consumer's increasing appetite for healthier foods.

Punch line- Treat yourself Well

Health and wellness food chain targeted to fitness freak
urban customers.
It calls itself the country's 'first health food QSR' (quick
service restaurant) & serves frozen yogurt, ice teas and
smoothies.
CEO, MD Rahul Kumar

Micro Environmental Analysis of Red

Mango
1. Competitors- Cocoberry, Kiwi Kiss, Yogurberry,
Nestle, Amul, Dannone, Mother Dairy, Britannia
2. Customers- across age group and both genders
3. Suppliers- Local or banded milk and plain
yogurt producers.
4. Stores/ Retail Outlets- specifically designed
outlets to attract customers
5. Employees/ Staff- trained Staff to serve
Customer as per their need.

Macro Environmental Analysis of Red Mango (PESTLE

Analysis)

1. Political- India is a huge market for foreign investment.

2. Economical-The increasing per capita income is resulting a
higher disposable income to the consumer as the
purchasing power parity is also increasing steadily.
3. Social- Increasing trend for a healthier life style leads to
the higher consumption
4. Technical- Process Innovation and diversified products.
Better processing and storage facilities being available.
. Environmental- Use of ecofriendly and recyclable Cups,
ecofriendly napkins, Control on the use of Plastic spoons.
. Legal- Licensing registration and health and sanitary

permits

SWOT analysis for Red

Mango.
Strengths-

A strong supply chain helpsRed Mangoobtain

the right resources from suppliers and delivery
the right product to customers in a timely
manner.
Unique products help distinguishRed
Mangofrom competitor
A strong brand name is a major strength ofRed
Mango. This givesRed Mangothe ability to
charge higher prices for their products because
consumers place additional value in the brand

Weakness
Red Mango is expensive, around Rs 750 per two
people.
Limited menu offerings: Red Mango offers just two
flavours (some competing chains have three or
more).
No customer loyalty program (e.g., frequent yogurt
cards or buy 3, get 1 free).
No patented processes or products.
Low entry barrier for competition: The frozen yogurt
recipe is easily replicated and the ingredients are
commonly available. Furthermore, the fixed costs for
equipment and a store space are lower than most
restaurants.

Opportunities
Continue market leadership by innovating and
adding a wider array of product offerings.
Fragmented markets provide many
opportunities forRed Mangoto expand and
increase market share.
The online market offersRed Mangothe
ability to greatly expand their business.
Greater innovation can helpRed Mangoto
produce unique products and services that
meet customers needs.
New markets allowRed Mangoto expand their
business and diversify their portfolio of
products and service

Threats
Competition is strong and likely to become
fierce as competitors open more stores
Ice creams are substitute products for
Frozen yogurts and are easily available
everywhere.
Distribution channel is not so strong, only
limited outlets are available in the market.
company maintain franchise structure
given the challenge that independent
ownership would give to maintaining
control over the brand and image

Reasons Why People Visit

Yogurt/Smoothie
Shop

Meeting- 28%
Want- 26%
Health- 19%
Crave- 10%
Promotion- 5%
Snack- 3%
Study- 2%
Trial- 1%
Other- 6%
Sourcehttps://gretchensmithdotme.files.wordpress.com/2
011/10/red-mango-gretchensmith-me.pdf

Market Segmentation for frozen

yogurt in India
Health seekers (This is the segment
which is witnessing the growth at a
high rate).
Product Lovers (Because satisfying this
category may results in increasing the
brand value in term of customer and it
is the second largest category of
customer)
Social Status (Going to a food outlets
whose tag line is Treat yourself well

Thank You