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HDFC BANK
Objective of Study
HDFC BANK
Problem Definition
Middle Segment traders
Market Survey and Scoping
Competitors
HDFC BANK
Importance of Study
To understand the need of traders
To recognise the potential customers
How to gain superior quality service
Different product analysis
HDFC BANK
Research Methodology
Research Design
Exploratory
Sample Size
82
Sampling
Technique
Pre-determined
Sample
Data Collection
Interview based
on questionnaire
Data Analysis
Descriptive
Inferential
HDFC BANK
Descriptive Analysis
Business Information
(i) The average age of business is found to be 14
years.
(ii) Business Type Info.
Business Type
No. of traders
Sole
54
Partnership
21
Private Ltd.
HDFC BANK
(iv) Deals in
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Banking Information
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15
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Satisfaction Information
(i)
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21
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The
major
reason
is
easier
documentation and better financial
guidance in having HDFC limit.
More than 50% traders who are not
having HDFC Bank as there primary
Bank is having its POS.
The average satisfaction level with
other banks customer with there bank is
found to be 3.75.
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Inferential Analysis
(I)SWOT Analysis
Strength
operational efficiency is
maintained at the highest
level in HDFC Bank
strong financial position
with having very less NPA
HDFC bank focuses on
customization of products
according to traders need
HDFC bank holds strong
position on CRM part
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Weakness
The coverage market
area of HDFC bank is
very limited
lack of trust and belief
shown by the Indian
population and traders
are not different
the traders doesnt
get that emotional
attachment
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SWOT Cont...
Opportunities
HDFC can innovate new
products (customized
products) and services
HDFC offer cost
effective services like
Electronic Fund Transfer,
I-banking, etc for traders
HDFC bank is better
equipped to solve
customer problems
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Threats
Expansion of foreign
banks in India poses
tough competition.
Failure of some private
sector banks gives an
insecurity among
traders
Recent announcements
of merger of public
sector banks.
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Curr
ent
A/c
satisf
Overa
ll actio
1
Satisfn
action
HDFC BANK
HDFC
YES
PNB
KMB
2
ICICI
6
IndusInd
Others
UBI
AXIS
SBI
27
HDFC BANK
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JINENDER JAIN
RAJESH
Descriptors
Values
Fast collection/transactions of funds
3.5
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Conclusion
HDFC Bank is a leader among all the
products
Satisfaction level with HDFC Bank is
also higher in comparison to other banks
POS of HDFC Bank has covered almost
3/4th of the market
Limit is still an undiscovered field
whether it be HDFC Bank or any other
bank
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Managerial Implications
Trust level among traders for HDFC
Bank is needed to get raised
Cost is the reason about which traders
have perception that public sector bank
is good in that
The loss of having multiple banking
should be made very clear to traders
when giving them any product
Standardization of services should be
there
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Limitations
The study was limited to sector 22 & 35
market only
Unavailability of owners
Unawareness about products
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Thank you
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