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Key Topics
Hierarchy of Strategy
Figure 51
Types of strategy
Corporate strategy to determine the firms
overall goal toward growth and ways to
manage its business.
- what business a company is in, should be in
or wants to be in.
Types of strategy growth (develop new
business / product), stability (maintain the
status quo), renewal
Types of strategy
Business strategy strategy at the business unit or
product line level focusing on firms competitive position.
(How organization will compete in the market)
To gain competitive advantage, its distinctive strategy. Eg.
Michael Porter 5 forces;
- Threat of new entrants
- Threat of substitutes
- Bargaining power of buyers
- Bargaining power of suppliers
- Current rivalry
Functional strategy managers in specific areas decide
how best to achieve corporate goals through productivity
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Strategy Formulation
Figure 52
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Effective Managers: An
Invaluable Resource for
Business
Managers are responsible for business
performance and effectiveness. (Effective doing
the right things)
Managers are accountable to all key stakeholders.
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Continue
Continue
Current
Current
Activities
Activities
Does
Does measured
measured
performance
performance match
match
standards?
standards?
NO
Adjust
Adjust
Performance
Performance or
or
Standards
Standards
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The Control
Process
Figure 53
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Levels of Management
Top
Managers
Middle
Managers
First-Line
Managers
Top
Managers
Middle
Managers
First-Line
Managers
Middle
Managers
First-Line
Managers
First-Line
Managers
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Level of Managers
Top Managers
- Upper level managers take overall
responsibility for an organization
- Make long range plans
- Establish major policies
- represent the company to outside world
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Level of Managers
Middle Managers
- Responsible in similar ways but usually for one area
of production
- Develop plans for implementing goals of top
managers
- Coordinate first line managers
- Traditionally include plant managers, branch
managers
- Normally lead teams or groups of employees
- Must understand every departments function
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Level of Managers
Lower Managers
- Oversee work of employees
- put into action plans developed at higher levels.
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Areas of Management
Human
Human
Resources
Resources Mgr
Mgr
Marketing
Marketing Mgr
Mgr
Financial
Financial Mgr
Mgr
Operations
Operations
Mgr
Mgr
IInformation
nformation
Mgr
Mgr
Other
Other Mgr
Mgr
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Managerial roles
Interpersonal roles Lead employees, build
relationships among managers, peers,
employees, and act as liaison within and outside
the company.
Informational roles distribute information to
employees, other managers, and outsiders,
communicate with people inside and outside the
company.
Decisional roles encourage innovation,
resolve unexpected problems, decide how
organizational resources will be used, negotiate
with individuals and groups.
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Human
Relations
Skills
DecisionMaking
Skills
Time
Manageme
nt Skills
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Managerial skills
Interpersonal skills
- communication or exchange of information
with employees
- ability to listen and perceive the needs of
stakeholders
Technical skills
- Knowledge and ability to perform mechanics /
method / procedure of a job
- Administrative skills
- Technical skills needed to manage an
organization
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Managerial skills
Conceptual skills
- Ability to see how various parts of an
organization make up the larger context of the
company and use this data to plan for the future.
Decision-making skills
- Recognizing the need for a decision
- Analyzing and defining the problem or
opportunity
- Developing alternatives
- Selecting and implementing the chosen
alternatives
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Figure 54
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Managerial skills
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Management Is Tightly
Linked to
Corporate Culture
Corporate Culture (System of shared
meaning)
The shared experiences, stories, beliefs,
and norms that characterize an
organization
Communicating
the Culture
Managing
Change
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Class activity 4
Referring to the same business as your group have
chosen in the previous activities, identify the
following :
1. Mission & Vision of your company
2. SWOT analysis of your company
a) 2 point for strength
b) 2 point for weakness
c) 2 points for opportunities
d) 2 points for threats
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