SWOT ANALYSIS

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Strengths

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Opportunities

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Weaknesses

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Threats

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Strengths

Largest Branch Network in Jordan

Innovation
Quality of Service
Largest ATM Network
Strong Brand Name
Good financial situation
International Presence

Opportunities
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Weaknesses

Centralization in Decision making

Highly depending on Salaries account
Long Process time
Weak Internal Communication
Channels

Threats

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Strengths

Low Production and labor cost leads

to lower prices
Currency exchange rates are lower
Diversified product portofolio
Planning and analysis for macro
enviroment influences
Markets that Caterpillar could not
attract

Opportunities
Expanding into un-tapped local
markets
international market expansion
Keep introducing new food items
all based on dough (Pasta, Italian
food etc)
New facilities to ease the takeaway orders such as home
delivery and drive thru.
Focusing more in catering
programs to increase awareness
about the brand

Weaknesses

Threats

International expansion strategy made

them more vulnerable to external
environment influences (Political,
social, cultural, economicaletc)
(some economies may recover from
crises faster than others
Expansion is highly tied with regional
dough facility which increase the cost
of expansion
Highly tied with customers
preferences

SWOT ANALYSIS
Strengths

Strength

Strength

Strength

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Strength

Strength

Strength

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Weaknesses

Weaknesses

Weaknesses

Weaknesses

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Weaknesses

Weaknesses

Weaknesses

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Opportunities

Opportunities

Opportunities

Opportunities

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Opportunities

Opportunities

Opportunities

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Threats

Threats

Threats

Threats

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Threats

Threats

Threats

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SWOT ANALYSIS
Positive factors

S
Strengths

Opportunities

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Strengths

Opportunities

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Strengths

Opportunities

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SWOT ANALYSIS
Negative factors

W
Weaknesses

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Weaknesses

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Weaknesses

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T
Threats

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Threats

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Threats

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Strengths

Weaknesses

Opportunities

Threats

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Strengths

Weaknesses

Opportunities

Threats

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SWOT ANALYSIS
Differentiating values

200
9

Strengths

Weaknesses

Opportunities

Threats

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201
0

Strengths

Weaknesses

Opportunities

Threats

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Strengths

Current strengths

Goals and project plan: strengths

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Weaknesses

Current weaknesses
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Goals and project plan:

weaknesses
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Opportunities

Current opportunities
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Goals and project plan:

Opportunities
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Threats

Current threats

Goals and project plan: threats

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SWOT ANALYSIS
Summary

SWOT summary

S W
O

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