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Topic 22 :

Communication in Business (2)

By Zhu Wenzhong

Copyright 2002 by Harcourt, Inc. All rights reserved.

LEARNING GOALS
State the 4 types of communication network
State the 6 barriers to effective

communication
State how to improve communication skills

Copyright 2002 by Harcourt, Inc. All rights reserved.

Types of communication network

The cycle network


The chain network
The wheel network
The connected network

PhotoDisc

Copyright 2002 by Harcourt, Inc. All rights reserved.

Types of communication network

The
Thecycle
cycle

Sections or departments
communicate with only two
others.
The network may occur
between middle managers at
the same level.
Decision making may be slow
and poor as it lacks
coordination.

Copyright 2002 by Harcourt, Inc. All rights reserved.

The cycle network

Figure

PhotoDisc

Copyright 2002 by Harcourt, Inc. All rights reserved.

Types of communication network

The
Thecycle
cycle

The
Thechain
chain

One person passes


information to others
who then passes it on.
It is a formal approach
adopted by a hierarchical
organization fro
downward and upward
communication.
But people at the bottom
may feel isolated; lateral
communication is not
encouraged.

Copyright 2002 by Harcourt, Inc. All rights reserved.

The chain network

Figure

PhotoDisc

Copyright 2002 by Harcourt, Inc. All rights reserved.

Types of communication network


The cycle

The chain
The wheel

A person, group or
department
occupies the central
position in the
network.
It is good at solving
problems, such as
regional sales
networks with a
regional manager.

PhotoDisc

Copyright 2002 by Harcourt, Inc. All rights reserved.

The wheel network

Figure

PhotoDisc

Copyright 2002 by Harcourt, Inc. All rights reserved.

Types of communication network

The cycle
The chain
The wheel

This network is the all


channelcommunication
system which may be used
in small group workings.
It can provides the best
solutions to complex
problems through
brainstorming.
But decision making is slow.

The connected network


PhotoDisc

Copyright 2002 by Harcourt, Inc. All rights reserved.

The connected network

Figure

PhotoDisc

Copyright 2002 by Harcourt, Inc. All rights reserved.

Barriers to communication

The skills of the sender and receiver


Jargon
Perceptions and attitudes
Form of the message
Length of command or distance
Breakdown of the channel
Different cultures
.
PhotoDisc

Copyright 2002 by Harcourt, Inc. All rights reserved.

Length of command or distance

Figure
Board 100%

Vice president 63%


General manager56%

Plant manager40%

Supervisor30%
Workers 20%

PhotoDisc

Copyright 2002 by Harcourt, Inc. All rights reserved.

Improving communication skills

Improving sender skills


Improving receiver skills

PhotoDisc

Copyright 2002 by Harcourt, Inc. All rights reserved.

Improving communication skills


Improving
Improvingsender
senderskills
skills

By making persuasive presentations:


emphasizing accuracy and simplicity,
demonstrating self-confidence
By improving writing skills: clarity,
readability, correct spelling and
grammar, and logical and clear
thinking
By sending proper nonverbal
messages: body languages showing
respect, warmth, concern and a
willingness to listen.

Copyright 2002 by Harcourt, Inc. All rights reserved.

Improving communication skills

Improving
Improvingsender
senderskills
skills

Improving
Improvingreceiver
receiver skills
skills

By improving listening skills:


Walking around regularly
having conservations with
employees, listening to people
through gatherings
By improving reading skills:
Reading documents carefully
and slowly, not limiting
reading to your industry
By improving observing
skills: observing and
interpreting nonverbal
communications

Copyright 2002 by Harcourt, Inc. All rights reserved.

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