QlikView

A New Kind of Software Company

U.S.-based company,
founded 1993 in Sweden
24,000 customers in
100 countries
1,200 global partners
1,000+ employees across
28 offices in 23 countries
NASDAQ: QLIK
Change Their World
grant program

Broad Base of 24,000 Customers

What
Do These
CompaniesMarkets
Have in Common?
Innovations
are Remaking

SIMPLICITY

SIMPLICITY

SIMPLICITY

SIMPLICITY

PageRank
Search
Search

iPhone/iPad
SmartPhone

SAAS-based
CRM
CRM

BI
Business
Discovery

Traditional BI

IT Department

The Empowered Consumer

Social Networking

Apps

Mobility

Search

The Empowered
Consumer

QlikView Business Discovery:

An End User-Driven BI Approach

The Evolving BI Landscape

REPORT-CENTRIC ARCHITECTURE
(IT-driven, tightly controlled)

END USER
Pre-calculated
dashboards

STACK
VENDOR BI
Managed
reporting

IT DEPARTMENT
IT ROLE
Data preparation
and governance

+
Responsible for building
all the analyses

OPERATIONAL DATA SOURCES

The Evolving BI Landscape and ITs Changing Role

REPORT-CENTRIC ARCHITECTURE
(IT-driven, tightly controlled)

END USER
Pre-calculated
dashboards

STACK
VENDOR BI
Managed
reporting

BUSINESS DISCOVERY ARCHITECTURE

(Business user-driven, self-service)

BUSINESS USER

IT DEPARTMENT
QLIKVIEW
IT ROLE
Data preparation
and governance

IT ROLE
Data preparation
and governance

Responsible for building

all the analyses

Enable business
users to create
their own analyses

OPERATIONAL DATA SOURCES

Dynamic
dashboards
Search live data
Any device

Self-service
analysis
Create analysis
relevant to specific
business problems
Change analysis
on the fly

Business Discovery:
Zero-Wait Analysis
Radically collapses time
to insight
Traditional BI takes weeks,
months, years and sometimes
never delivers results
QlikView lets end users
instantly tap directly into
data on their own
Users can ask all the
questions they want and get
answers
on the fly

Zero
Wait

Business Discovery: Total Mobility

Delivers live data and analysis so users can
answer any question they want on the go
Supports a new world of mobile applications
Available on large-form mobile devices like
the iPad, and on iPhones or Android devices
Total freedom from the desktop

Mobile Sales Professionals

Manufacturing

Retail

Business Discovery: App-Driven

Shifting away from
heavyweight enterprise
applications to lightweight
apps
Think iTunes:
Hundreds of apps
QlikView apps are
created by the people
that use them
Apps are purpose-built and
designed to solve specific
business problems

Business Discovery:
Remixability and Reassembly
Create new visualizations
on the fly for deeper
understanding
Business users can
precisely combine and
assemble data any way
they want
Because data is in memory,
business users can instantly
access and analyze all their
data

Business Discovery:
Social and Collaborative
Creates a community of
users engaged in wiki-like
decision-making
Enables users to share and
collaborate on insight and
analysis
Drives critical knowledge
that can cascade across
an organization

The QlikView Business Discovery Platform:

How It Works
Consolidate information rapidly
from any data source

Search data with Google-like ease

Visualize data with state-of-the art graphics

Supporting Large Scale End User Deployments

24,600 users at Laredo (USA)

Independent School District

2,500+ users at Sandvik Group

11,000+ users at 3M

2,500+ users at ADP Netherlands

11,000+ users at Pfizer

2,400 users at Blekinge Hospital

(Sweden)

11,000+ users at Sanofi-Aventis

1,500+ users at Proctor &

Gamble

10,000+ users at AMS (Sweden)

1,000+ users at Region Skane

4,500+ users at Bristol-Myers

Squibb

1,000+ users at Target Express

(acquired by City Link)

QlikView A Component Overview

Application Demo

Traditional BI
Director

Title

Actor

QlikView Delivers an Associative Experience

Traditional BI

Business Discovery

Region

Region

State

Sales
Person

State
Product
Sales
Person

IT Driven
Linear, pre-defined thinking
Insights missed in hidden data
Months to change
Data-centric

Product
User Driven
User decides where to start
All data, always visible
Minutes to change
Insight driven

Providing An Integrated Approach

Traditional BI Stack
User Interface,
Dashboards,
Scorecards, Reports

User Interface

OLAP, Query and

Reporting tools
Data Marts

Data Warehouse

Lots of tools

One tool

Multiple vendors

One vendor

Chart and Report

Engine

IT driven

End user driven

Analysis Engine

Months to change

Minutes to change

High Cost

Low Cost

Data Compression
Integration

Integration Layer (ETL)

ERP

Unstructured
Data

CRM

ERP

Unstructured
Data

CRM

QlikView advantage over Traditional Data

Warehouse Architecture
SQL
Oracle
XML
ODBC

SAP
Sage
JDE
Dynamics

SaleForce
Microsoft
SugarCRM

OLAP Cubes

DB

ERP
ERP

ETL

Normalize

Star Schema

Ad-hoc
Ad-hoc or
or
New
Requirement
New Requirement

Load

CRM
CRM

Excel
CSV
Access
Project

Transaction
systems

.qvw Files

Data
Data Change:
Change:
(Re-build)
(Re-build)
Basic
Data Model

Reports
Analytical
Data Model

AnalysisQlikView Information
Tools
Applications Carrier

Fast Time To Value

QlikView
Approach

Project
Vision / Goal

Phased Approach Enables

Value quickly delivered to organization
Reduced time to market of applications
Ability to react to changing business needs
Maintain involvement, commitment and
adoption by business and IT

Traditional BI
Approach
Big Bang

Mitigation of project risk

Time

Next Step- SiB

ISQS 3358 Business

Intelligence

29

What is a Seeing is Believing Event?

What is a Seeing is Believing Event

A mini project in which the customer gets
to see and experience QlikView first hand
with their own data.
A quick and risk free opportunity to get an
insight into the business value the you could
realize by deploying QlikView

Why a SIB?

Why a SiB
Opportunity to evaluate QlikView while proving
QlikViews value proposition;

Speed of Deployment
Ease of Use
Flexibility
Low Risk and High ROI

Customer benefits:

A low cost way to evaluate/ensure the business value

Requires very little time and resources to get started
No or limited budget impact (No software cost)
A starting platform that can be enhanced and developed further
when and if the customer decides to continue with QlikView

SiB Process

DP1 - SIB Go Ahead

DP2 - SIB Close

SIB Upstart Meeting

PREPARE

SIB Trial Start Meeting

EXECUTE
1- 2 days

SIB Close Meeting

TRIAL
10 days

CLOSE

Summary

QlikView changes the decision

model of organizations with an end
user focus

One QlikView, any device: mobile,

laptop and desktop

Provides a consumer app

experience using sophisticated
business data

Unique, in-memory associative

search approach

High customer satisfaction: 96%

Fastest time to value: 1-3 Months

Thank You