AGRICULTURAL MARKET

Agenda: Agricultural Marketing

Basic

Concepts

Agricultural Marketing: Basic

Concepts

Agricultural Marketing: Basic

Concepts
What

is agriculture?

What

is marketing ?

What

is agricultural marketing?

Why

agricultural marketing?

Some Facts About Indian

Agriculture:
Agregarian

economy
Appx one third population is affected
Home of 83.3 crore people i.e. 68.8% of
Indian population
Home to seven out of 10 Indian consumers
13.7% of GDP (2012-13) as against 51.9%
(1950-51)
Sensitive issue
Determining factor of rural economy

Definition of Agricultural
Marketing:
According to Thomsen:
The study of agricultural marketing comprises
all the operations, and the agencies conducting
them, involved in the movement of farmproduced foods, raw materials and their
derivatives, such as textiles, from the farms to
the final consumers, and the effects of such
operations on farmers, middlemen and
consumers

According to the National Commission on

Agriculture (XII Report, 1976):
Agricultural marketing is a process which starts
with a decision to produce a saleable farm
commodity, and it involves all the aspects of
market structure or system, both functional and
institutional, based on technical and economic
considerations, and includes pre- and postharvest operations, assembling, grading,
storage, transportation and distribution

Agricultural Marketing System:

Product

Input

Marketing System

Marketing System

Scope of Agricultural
Marketing:
Product

Marketing & Input Marketing

Subject Of Agricultural
Marketing:
Marketing

Functions

Agencies
Channels
Efficiency

and Costs
Price spread and Market Integration
Producers Surplus
Marketing Institutions
Government Policies and Research
Import/Export
Physical and Futures Trading

Agricultural Marketing:
Pre
and
Post
Green
Revolution

Classification of Markets

Classification of Markets:

Classification of Markets:

Classification of Markets:

Classification of Markets:

Why Agricultural Marketing:

Cyclical

Effect
Resource Optimization
Output Management
Farm Income Enhancement
Markets Widening
Agro Based Industries
Price Signals
Adoption and Spread of New Technology
Employment Creation
Better Life Standard
Value Addition

Agencies Involved In
Agricultural Marketing In India:

APMC-At grass root level

Informal hat, bazaars -At grass root level

Cooperatives

National level agencies like APEDA, FCI, STC

etc

Gov. schemes like NHM etc

Thank You!