Escolar Documentos
Profissional Documentos
Cultura Documentos
THOMAS L. WHEELEN
J. DAVID HUNGER
6-1
Situational Analysis
6-2
Situational Analysis
6-3
6-4
6-5
SFAS Matrix
6-6
Situational Analysis
6-7
Situational Analysis
6-8
Situational Analysis
SWOT -Internal
Strengths/Weaknesses
External
Opportunities/Threats
6-9
TOWS Matrix
6-10
Business Strategy
6-11
Differentiation strategy
Unique/superior value, quality, features, service
6-12
6-13
6-14
Differentiation
Broad mass market
Unique product/service
Premiums charged
Less price sensitivity
6-16
Cost Focus
Low-cost competitive strategy
Focus on market segment
Niche focused
Cost advantage in market segment
6-17
Differentiation Focus
Specific group or geographic market focus
Differentiation in target market
Special needs of narrow target market
6-18
6-19
Competitive Strategies
6-20
Competitive Tactics
6-21
Competitive Tactics
Competitive Tactics
6-23
Cooperative Strategies
Collusion
Strategic Alliances
Mutual service consortia
Joint ventures
Licensing arrangements
Value-chain partnerships
6-24