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Departmentation
Best Food Products Company
Summary
Mr.Srinivasa Raghavan, the chairman of the best Food
Product Industry.
Problem faced by Mr. Raghvan Regadring working of
vice presidents.
Summary
Example of sales vice president
Mr.Raghavan splitting vice president and want to introduce product
wise departmentation.
Summary
Many of the branded food products were produced and used same
factory equipment and same raw materials.
Consequently, Mr.Raghavan came to conclusion that the best thing to
do was to set up six product managers reporting to a product
marketing manager.
Summary
Each product manager responsible for each product.
Mr.Raghavan realised that he could not give these product managers
actual line authority over the various operating departments of the
company.
Summary
He was concerned about this problem but one of his friends on
university faculty for suggestion.
Mr.Raghavan resolves to put the product structure in his organisation
as outlined but he wondered how he could avoid the problem of
confusion in reporting relationships.
the
independently.
peculiar
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Conclusion
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