Escolar Documentos
Profissional Documentos
Cultura Documentos
BUSINESS CASES
(A CASE METHOD
ANALYSIS)
5.
6.
7.
8.
TIME CONTEXT
VIEWPOINT
CENTRAL PROBLEM
STATEMENT OF OBJECTIVES
MUST OBJECTIVES
WANT OBJECTIVES
AREAS OF CONSIDERATION
EXTERNAL ENVIRONMENT
THREATS
OPPORTUNITIES
INTERNAL ENVIRONMENT
STRENGTHS
WEAKNESSES
ALTERNATIVE COURSES OF ACTION
FINAL DECISION
DETAILED ACTION PLANS
OUTLINE DETAILS
TIME CONTEXT
TIME CONTEXT
(Continuation)
VIEWPOINT
VIEWPOINT (Continuation)
CENTRAL PROBLEM
CENTRAL PROBLEM
(Continuation)
CENTRAL PROBLEM
(Continuation)
CENTRAL PROBLEM
(Continuation)
CENTRAL PROBLEM
(Continuation)
CENTRAL PROBLEM
(Continuation)
EXAMPLE NO. 1
EXAMPLE NO. 2
CENTRAL PROBLEM
(Continuation)
EXAMPLE NO. 3
Symptom: Inability of AAA Research Company to
deliver research findings to clients as per agreed
schedules.
Cause: Faulty recruitment and training of new
interviewers resulting in delayed completion of field
surveys.
EXAMPLE NO. 4
Symptom: Car dealer XYZ is frequently out of stock
of new cars for sale.
Cause: Insufficient working capital affecting dealers
ability to purchase new stock of cars from the
manufacturer.
CENTRAL PROBLEM
(Continuation)
CENTRAL PROBLEM
(Continuation)
Identity What?
Location Where?
Time When?
STATEMENT OF
OBJECTIVES
STATEMENT OF
OBJECTIVES (Continuation)
STATEMENT OF
OBJECTIVES (Continuation)
MUST OBJECTIVES
STATEMENT OF
OBJECTIVES (Continuation)
WANT OBJECTIVES
STATEMENT OF
OBJECTIVES (Continuation)
EXAMPLE NO. 1
Symptom: ABC Company
is suffering from an
abnormal sales decline.
Cause: The fixed salary
method of compensation
affecting the morale of
the sales force.
EXAMPLE NO. 2
Symptom: XXX Company
is experiencing a decline
in current profits.
Cause: Unproductive
plant workers resulting in
high production costs.
EXAMPLE NO. 1
Must Objective: To develop in
two weeks time a new
scheme of compensating
company salesman.
Want Objective: To retrain
salesmen in the art of
salesmanship.
EXAMPLE NO. 2
Must Objective: To increase in
three months time the
efficiency of plant workers by
at least 15%.
Want Objective: To reduce
production costs in
nonworker related areas by
10%
STATEMENT OF
OBJECTIVES (Continuation)
EXAMPLE NO. 3
EXAMPLE NO. 3
EXAMPLE NO. 4
AREAS OF CONSIDERATION
AREAS OF CONSIDERATION
(Continuation)
AREAS OF CONSIDERATION
(Continuation)
AREAS OF CONSIDERATION
(Continuation)
W weaknesses
O opportunities
T threats
S strengths
U underlying
P problem solving
ALTERNATIVE COURSES OF
ACTION
ALTERNATIVE COURSES OF
ACTION (Continuation)
ALTERNATIVE COURSES OF
ACTION (Continuation)
ALTERNATIVE COURSES OF
ACTION (Continuation)
ALTERNATIVE COURSES OF
ACTION (Continuation)
ALTERNATIVE COURSES OF
ACTION (Continuation)
ALTERNATIVE COURSES OF
ACTION (Continuation)
ALTERNATIVE COURSES OF
ACTION (Continuation)
FINAL DECISION
FINAL DECISION
(Continuation)
FINAL DECISION
(Continuation)
FINAL DECISION
(Continuation)
APPENDIX
2.
3.
Problem identification
15
Alternative solutions 15
Composure of presentor(s)
5
TOTAL POINTS
100
10
ELEMENTS OF AN
EFFECTIVE CASE
PRESENTATION
PLANNING THE
PRESENTATION
2.
PLANNING THE
PRESENTATION
(Continuation)
PLANNING THE
PRESENTATION
Gather facts to answer anticipated
(Continuation)
questions. This step becomes simpler once
DEFENDING THE
PRESENTATION