

MEDIA

AND

ENTERTAINMENT
 Indian Media & Entertainment
Industry - Zooming ahead
v Current Market Size is estimated INR 587 billion in
2009
v Over the next five years, the industry is projected
to grow at a CAGR
of 13 percent to reach the size of INR 1091 billion
by 2014
v Maximum growth expected in Television and Film
segments
v More than 450 television channels national and
regional TV channels
v Over 1,000 movies released annually (largest in
the world)
v 3.2 billion movie tickets sold annually (largest in
the world)
 

Major constituents
Breakup of Indian Media & Entertainment


Industry

 Growth in Indian market
 India’s Media and Entertainment
Industry
 Year Size Per cent($ billion)
YEAR
growth SIZE % GROWTH
2005 7.72 -
2006 8.9 15.28
2007 10.4 16.85
2008 11.68 12.31
2009 12.56 7.35
2010 13.94 10.99
2011 15.82 13.49
2012 18.22 15.17
2013 21.04 15.48
 Future market scope
• The global entertainment industry is
projected to reach US$ 1.8 trillion
by 2015
• The Indian Media and Entertainment
industry is expected to grow at an
annual growth rate of 19% to reach
Rs 83,740 crore by 2010
• Animations, multiplexes, new
distribution channels, the use of
Internet, are redefining the
Market potential
 What do the viewers watch?
Genre wise Television Viewership Share in India

Source: TAM Media Research

 Zee Entertainment
Enterprises Ltd.
Launched in the October 1992 & keeps tab with
167 countries
Reach to about 500 million viewers
globally including USA , Canada , Europe , Africa ,
the Middle East , South East Asia , Australia and
New Zealand
Strong presence in the entire spectrum of
TELEVISION , FILMS industry
Largest producer and aggregator of Hindi
programming in the world , with more than 80 , 000
hours of original programming in the library
Ø
 SONY ENTERTAINMENT
TELEVISION
• Launch in October 1995
• SET reaches more than 42 million
households in India
• SET is available in the United States,
the United Kingdom, Africa, the
Middle East, Europe, Canada,
Australia, New Zealand, Singapore,
Nepal, Bangladesh, Maldives and
Malaysia.
• SET influences over 300 million viewers
in the Indian sub-continent, the
Middle East and South Asian
Diaspora worldwide.
 UTV
• Among the top 3 Indian movie
production houses
• One of most experienced
television content houses in
India
• Strong presence in the entire
spectrum of gaming
TELEVISION, FILMS industry.
• Re-entry into Broadcasting with
5 channels
 Star TV
• Launched in 1991
• Leading the Indian television
industry for 5 years
• Expected to continue growing
rapidly and reach INR 371 billion
by 2010
• Strong presence in the entire
spectrum of TELEVISION industry
• Extended business to filmed
entertainment, television
production, cable systems and
wireless and digital services in
Asia in partnership with other
 SAHARA
ENTERTAINMENT
• Sahara TV was launched in 2000 as
a 24-hour Hindi entertainment
channel.
• Sahara India Pariwar is the parent
company for the
• Sahara Channels.
• Reach to about 250 million viewers
globally including USA, , Africa,
the Middle East, South East Asia,
Australia, Canada , Europe.
• Strong presence in the entire
spectrum of TELEVISION,FILMS
industry
 PRODUCTS
Zee Entertainment Enterprises Ltd.
 ZEE CLASSIC
 ZEE CINEMA
 ZEE PREMIER
 ZEE CAFE
 ZEE STUDIO
 ZEE ACTION
 ZEE TV
 Etc.

 PR O D U CTS
STAR ENTERTAINMENT


 STAR Movies
STAR World
STAR Plus
STAR One
STAR Gold
STAR News
Etc.
 PR O D U CTS
SAHARA ENTERTAINMENT-
 SAHARA One
 SAHARA Samay
 SAHARA Filmy
 Etc.
•
 PR O D U CTS
SONY ENTERTAINMENT
TELEVISION-
 SET MAX
 SONY TV
 SONY SAB TV
 SONY PIX
 Etc.
•
 PR O D U CTS
 UTV
 
 UTV Bindass
UTV Bindass Movies
 UTV Action
 UTV Movies
 Etc.
•
 M O D E O F O P E R A T IO N
Television Films Broad casting
Gaming
SONY


STAR


SAHA


RA

UTV


ZEE

 COMPARISION BETWEEN FILMY
CHANNELS
BROADCAST


• ZEE CINEMA broadcasts SIX

movies a day
• Star gold broadcasts SEVEN
movies a day
• SET MAX broadcasts FIVE movies
a day
• UTV MOVIES broadcasts SIX
movies a day
• FILMY broadcasts FOUR movies a
 VIEWERSHIP
9.41%

2.16%

5.90% ALL
ARE IN
4.66% 000 ’ S

SOURCE :
http :// www . exchange4media . com / IRS / 2009
 ADVERTISING CHARGE
TIME BAND DESCRIPTION RATE ( INR )/ SEC
ZEE CINEMA 6 . 00 - 12 . 00 DAY TIME 15 , 250
12 . 00 - 24 . 00 EVENING 35 , 000
24 . 00 - 6 . 00 OVERNIGHT 3 , 000
STAR GOLD 6 . 00 - 12 . 00 DAY TIME 11 , 250
12 . 00 - 24 . 00 EVENING 32 , 000
25 . 00 - 6 . 00 OVERNIGHT 2 , 250
UTV MOVIES 6 . 00 - 12 . 00 DAY TIME 9 , 500
12 . 00 - 24 . 00 EVENING 18 , 500
24 . 00 - 6 . 00 OVERNIGHT 15 , 000
FILMY 6 . 00 - 12 . 00 DAY TIME 12 , 500
12 . 00 - 24 . 00 EVENING 24 , 000
24 . 00 - 6 . 00 OVERNIGHT 1 , 500
SET MAX 6 . 00 - 12 . 00 DAY TIME 18 , 000
12 . 00 - 24 . 00 EVENING 37 , 250
24 . 00 - 6 . 00 OVERNIGHT 3 , 200
 SUBSCRIBTION CHARGES OF 5
CHANNELS
CHANNEL CHARGE MINIMUM PACKAGE
NAME (Rs./connection) CONNECTION
SONY 30 500 SONY, MAX,
SAB
STAR 25 300 STAR GOLD,
STAR PLUS
ZEE 30 200 ZEETV, ZEE
CINEMA,
ZEENEWS,
ZEECAFE
SAHARA 10 200 ONLY FILMY
SAHARA
UTV 20 200 UTVMOVIES,
UTV ACTION
 TVR RATE OF 5 CHANNEL

CHANNE DATE DAY START PROGRAM TVR

LS TIME ME
SET MAX 02/05/10 SUNDAY 8:01 P.M DHOOM 2 0.81

STAR 02/05/10 SUNDAY 8:04 P.M KRRISH 0.74

GOLD
ZEE 25/04/10 SUNDAY 7.57 P.M MELA 0.73
CINEMA
UTV 02/05/10 SUNDAY 8.00 P.M KRISHNA 0.71
MOVIES
FILMY 25/04/10 SUNDAY 8.00 P.M BHOOT 0.76
NATH
http :// www . indiantelevision . com / tvr / telemete
r/
 PROMOTIONS

CHANNELS SATURDAY SUNDAY

SET MAX Maha Movie Sunday Houseful

ZEE CINEMA Shanivaar ki Raat Rok sako toh rok lo

sitaron ke saath
SAHARA FILMY Saturday block Sunday super movie
buster

STAR GOLD Dhamaka Premiere Block buster of the

month
UTV
CHANNEL SHARE (%) IN INDIA
MARKET
Market : HSM
Period : Week 7 - Week 30 : 12 / 02 / 09 - 29 / 07 / 09

SOURCE : TAM Peoplemeter