Você está na página 1de 21

Smart Health Bangladesh Ltd.

Business
Key Activities Model
Value
Customer Customer
Key

Partners
Advin
Technol
ogy
OEM
Rural
Praction
er
Pharmac
y owner

Marketin
g
Sales
Services
Distribut
ion

Proposition
CBOX
technology
to diagnose
disease
anywhere

Relationship segments
A&P
Health
club
Digital
Mkt.
One to one
com

Key Resources
Unique
Technology
(CBOX)

The ultimate
provider for
POCT
devices

Channels
Distribut
ors
Retail

Rural
Distribu
tors
Retailer
s
Wholesa
ler

B2B

POCT Devices

Online
Employe
e
expense
s

Cost Structure
SMD
Cost

Revenue Streams
General
expense
s

Device
sales

CBOX
sales

Technolog
y and
Service
sales

Medical Device Market Review


Bangladesh has virtually no domestic manufacturing industry and
only produces a negligible number of low-tech medical items. Almost
all medical goods have to be imported.
According to JICA survey Bangladesh Medical device market is $162
M. Espicom forecast BD medical device market to increase
from USD196.3mn in 2014 to USD385.4mn in 2019.
Especially market size of Blood glucose monitors, Blood pressure
monitors, Nebulizer are in highly growing phase because of the rapid
growth of diabetes, hypertension & asthma prevalence.
Other than the consciousness about health monitoring at home is
rising day by day due to some social activities which are increasing
the demand of different medical devices useable at home.
POCT still a new concept for Healthcare professional

Prime Competitors

Competitors Activities
Free Measuring
Event

Shelf Decoration with


POP

Competitors Activities
Customized Shelf for
special shop

X-Banner Display in
Shopping Mall

Competitors Activities
Light Box of Rossmax in the enterance
of BMA market

Competitors Activities
Light Box of Microlife in BMA market

Competitors Activities
Light Box Signboard for A Class Shop
Accuche
ck

Competitors Activities
Billboard in front of BMA Market

Competitors Activities
Flag Shop indicator of
Accuchek

Dangler in front of shop

Competitors Activities
Newspaper Advertisement and
advertorial

Competitors Activities
TVC of Omron

Competitors Activities
Joined renowned
exhibition

Competitors Activities
Use different printed materials for
communication
Brochure
Leaflet
POP
Product list
Sticker
Booklet
others

Competitive Price Review


Except Omron all other competitors are
giving credit or consignment facility to
the customers
Digital
BPM

LTP

MRP

Omron
Microlife
Citizen

1650
1800
1600

3100
2630
2900

Rossmax

1500

2200

Bioland/Duli
1400
fe/Accumax

2000

Proposed
price for
Smart
Health

1540

2200

NEB

MRP Thermom
eter
Omron 1650 3100
Omron
Apex
1800 3000 Rossmax
Rossmax 1600 2000
Beurer
Aerofami
2000 2500 Medikind
ly
Super
Care/Dul 1200 1500 Panasonic
ife/Leven

LTP

2450 3500

LTP MRP
253 380
130 180
280 330
40

60

50

70

105 150

For

Competitive Price Review


Most of the company providing meter as free
for consumer
BGM
LTP
MRP
Accucheck Meter
Accucheck Strip (50's)
Glucoleader Meter
Glucoleader Strips (50's)
Quckcheck Meter
Quckcheck Strips (25's)
Bioneme Meter
Bioneme Strips (25's)
Omnitest Meter
Omnitest Strip (50's)
Vivacheck
Vivacheck Strips (50's)
Meter
Proposed
price for
Smart Health Strips (50's)

2050
703
500
630
500
300
800
500
300
600
300
650
665

2800
1064
700
700
700
350
2145
650
500
650
500
800
950

630

900

For

Competitive Price Review


For Forehead thermometer and Body
composition monitor Beurer is key player
because of reasonable price, stylish design
and as Germany brand.
Forehead
Thermomet LTP MRP BCM
LTP
MRP
er
Beurer
2200 3808 Omron 3195 4800
Raycom
1600 2200 Beurer 1500 2130
Microlife
2000 2500 Tanita 2200 3500
Proposed
price for
1050 1500

1750 2500
Smart Health

For

Competitive Price Review


The analyzers with strip is not familiar
and trusted to the doctors and
consumer yet
Uric

Hemoglob
Choleste
Acid
in
LTP MRP
LTP MRP
rol
LTP MRP
Analyze
Analyzer
Analyzer
r
Easy
Easy
Cardioche 3000 3000 Easy Touch
150
1500 3000 Touch
3000 Touch 1500 3000
ck plus
0
0
GCHb
0
GCU
GCU
Easy
Easy
Easy Touch
Cardioche
Touch
Touch
GCHb
ck Strips 5000 5000
1200 1450 GCU 670 790
GCU
670 790
Strips
(10's)
Strips
Strips
(25's)
(25's)
(25's)
Easy 130

EasyLife

3000 Easy Mate 1300 3000


Mate
0
Easy
EasyLife
Easy Mate
Mate

Strips
1200 1500
650 800
Strips
650 800
Strips
(25's)
(25's)
(25's)
1520 1900
210
For
Meter
Meter
2450 3500 Meter
3000 Meter 2450 3500
Lipid
LTP MRP
Analyzer

Potential Distributors
To select distributor we have to visit their
place physically and explain the business
potentiality with us.

Potential
Distributors

Thank
You

Você também pode gostar