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MANISH KOTHARI()
LAVESH JAIN()
OF
• Established in 1865 as a “wood-pulp
mill” by ‘Knut Fredrik Idestam’ on
the banks of Nokianvirta river in
Finland.
• Finnish Rubber Works acquired Nokia
Wood Mills Telephone and
Telegraph Cables
• Nokia Corporation created - 1967 -
paper products- car tires- personal
computers-cables
OF
• Nokia began developing the digital
switch (Nokia DX 200) which
became a success.
• 1991 Nokia - agreements to supply
GSM networks - nine European
countries.
• August 1997 Nokia - GSM systems to
59 operators in 31 countries.
HISTORY OF NOKIA
• Nokia is a Finland based company, incorporated in 1967.
NOKIA.
BRAND PERSONALITY
• Nokia focused on building customer
relationship and trust.
• Quality:
Nokia gain brand personality and
market shares because of its quality.
• Design:
Nokia sets are of various design such as
Flip sets , Flat sets, Slide sets , Sets with rotating
camera etc
PROMOTION
• Advertising:
1. Though TV , Sign boards , Bill boards , Radio
and Newspaper
2. Broachers , Posters ,Dummies and display
stands
• Personal selling:
By product training to Distributer(what is
product)
• Sale promotion:
1. Gift like Yamaha bike , Philips TV , Mitsubishi
split AC , watches and digital diary
2. With N73 mobile offer Rs2500 original Blue
tooth free
3. With 6220 offer leather Wallet
• Public relation:
1.Nokia spot light
2.Road shows
3.N-gage.com for game lovers
4.Nokia football crazy
Lo n g b a tte ry life
U se r frie n d ly
G lo b a lE xp a n sio n Low voice quality
B ra n d lo ya lty Less stylish
Use of Carl Zeiss lens Heavy sets
Largest CELL PHONE VENDOR
Market skimming prices
of high sets
Opportunities T h re a t
s
Mobiles with computer China mobiles
window
Orange, Vodafone and O2
New growth markets and many other operators
are globally selling their
Other hand held devices own brands of phone.
Company in China
Well designed and styled
sets
Growth markets such as Country situation
CHINA , LATIN AMERICA Cheaper MID RANGE models
from Motorola & others
WHY NOKIA
• Largely available
• Greater network coverage
• Easily repaired
• Changeable body casing
• Updating software
• Use of Carl Zeiss lens
• Only dealing in mobiles
• Nokia is world third richest company
•
•
THANK YOU!!!