APEDA MANGO EXPORT

PROMOTION

PRESENTED BY GROUP A-16

KAMRUL KHAN 98
AJIT MOOLYA 52
HEMANT YADAV 92
MUKESH KADAM
38
ROYSTON RANA 65

What is APEDA?

APEDA is Agricultural and Processed Food Products Export

Development Authority and is an export promotion
organization under Ministry of Commerce & Industries,
Government of India.
Roles & Responsibility of APEDA:
Development of Industries relation to the scheduled
products for export
Providing Financial Assistance to Industries
Undertaking surveys and Feasibility studies
Fixing of standards and specifications for the schedules
products for the purpose of exports;
Carrying out product Inspection
Improving of packaging of the Schedules Products

PRODUCTS MANAGED AND EXPORTED

BY APEDA
Three Years Export Summary Statement
Lacs and Qty in Million Ton)

2013-14
PRODUCT
Qty
Rs. Lacs

(Value Rs. In
2014-15
Qty
Rs. Lacs

FRESH FRUITS &

VEGETABLES
Fresh Onions
Other Fresh Vegetables
Walnuts

1482498.58
953731.22
6726.36

Fresh Mangoes

41279.9 28542.8 42998.3 30253.6

7
5
3
6

Fresh Grapes
Other Fresh Fruits

192616.91
240552.45

316961.25
229332.27
32453.5

166647.45
102159.21

1238102.6
835501.2
2665.85

107257.81
274436.09

230054.14
240223.6
13645.24

108648.99
124588.02

2917405. 876096.5 2500961. 747413.6

Total
49
3
88
5
PROCESSED FRUITS AND
VEGETABLES
Cucumber and Gherkins( Prepd. &
Presvd)
Dried & Preserved Vegetables

Mango Pulp

218749.79
56158.38

95520.18
74271.74

251183.01
63701.77

120242.24
84713.55

174860. 77294.7 154820. 84138.5

33
6
66
4

MANGO & ITS PRODUCTS MANAGED AND EXPORTED

BY APEDA

Content:Introduction
Export Schedule and Varieties of Mangoes
Top States for Production of Mango in India
Top Mango Exporting Countries
Top Mango Importing Countries

INTRODUCTION

Mango is the most important fruit of India

and is known as King of fruits.
Indian mangoes come in various shapes,
sizes and colours with a wide variety of
flavour, aroma and taste.
In India, mangoes are mainly grown in
tropical and subtropical regions from sea
level to an altitude of 1,500m.
Mangoes grow best in temperatures
around 27C

Export Schedule and Varieties of

Mangoes

Alphonso (March - June)

Banganapalli (March - June)
Dashehari (May - July)

Kesar (April - July)

Chausa (June - August) Langra (June - July)

Top States for Production of Mango in

India
State

2013-12

201011

2009-10

2008-09

2007-08

Uttar
pradesh

3570

3466

3257

2981

2673

Andhra
pradesh

2522

2522

3865

3865

3306

Karnataka

1688

1284

1338

1369

1237

Bihar

876

1330

870

1307

1223

Gujarat

857

300

930

834

772

Tamil Nadu

831

821

754

646

639

Maharashtra 597

713

711

581

538

West bengal

571

549

623

550

513

Orissa

512

450

445

445

511

Kerala

445

445

252

431

429

Total

12469

11880

13045

13009

11841

Values in Million Ton

Top Mango Exporting Countries

3% 2%
3%
5%

8%

48%

6%

8%

16%
India
Pakistan

China
Brazil

Indonesia
Phillipines

Thailand
Bangladesh

Top Mango Importing Countries

50,000

U Arab
Emts
banglades
h
U K
Saudi
Arab
Kuwait
Qatar
Baharain
Is
Nepal
U S A
Oman

45,000

40,000

35,000

30,000

25,000

20,000

15,000

10,000

5,000

2009-10

2008-09

2007-08

2006-07

Year

Processed Mango and Its Product

Promotion

APEDA MANGO PROCESSING FLOW

CHART

Mango Product - Mango Pulp

Mango pulp are process in mango processing plant.

It is used for making mango drinks, milk shakes,
juices and beverages and is used in the food
industry and homes for various applications.
Mango Pulp are most preferable soft drinks and is
wide available in retail market.

Demand of Mango Pulp in

International Market

Mango pulp are loved by Millions in the world

and there is a huge demand in International
market. Estimated size of export market of
Mango pulp is over one thousand ton.
India is the largest supplier of mango pulp
catering about two third of Global Market.
Export of mango pulp has been increasing from
the past few year.
India is a major exporter of mango pulp in
International market with its favorite Alphonso
Mango in huge demand.

Mango Pulp Flow Chart

Mango Pulp Export Market in India

India is top exporter of mango pulp in

International Market and controls over 70%
market share with export of over 350,000 Tons.
India is the cheapest exporter of mango pulp.
The mango pulp is export at $700 to $750 per
ton in current market price and it is cheapest to
$200 compare to other countries.
Mango Pulp export markets are managed by
APEDA and it provides better facilities to its
exporters.

Mango Pulp Production Flow Chart

Promotion of Dried Mango

Products

What is Dried Mango

Dried mango is an
important value added
product; made by
dehydrating mango slices
or mango pulp.
Dried Mango Products are
very popular in
International Market.
Dried mango is made by
cutting mango slices and
drying those in solar
and/or fuel fired
dehydrators.
India is number one

Dried Mango Products

Mango Pickle

Mango Juice

Mango Murabba

Aam Papri

Mango Chips

Mango Nector

Mango Jelly

Mango Jam

Dried Mango Production Flow Chart

Health Benefits of Mango

Mangos are an excellentsourceof Vitamins A

and C, as well as a good source of Potassium and
containbetacarotene.
Mangos are high in fiber, but low in calories
(approx. 110 per average sized mango), fat (only
1 gram) and sodium.
Mangoes can make you feel better, rich in
vitamins, anti-oxidants & minerals. Mangoes
contain an enzyme with stomach soothing
propertiessimilarfound in

Mango Nutrient Information

Mango Export Strategy by APEDA

Advertising Strategies

The Mango will be exported to the industries or

large supermarkets.
The first strategy is to Export samples without
commercial value;
The Second one is to show that the Mango is
harvested under conditions that consumers
demand.

Promotion Mediums

Magazines

Newspape
rs

Internet

TVCs

Export Quality Guidelines

Mangoes must comply with the quality of the product
described described by APEDA.
Accepted Quality for Shipments:

Yellow Green
Deep Yellow Fresh
Sweet Flavor
Aroma
Skin Smooth
Healthly

Following kind of Mangoes will be Rejected for Shipments:

Black Spot on Mango

Bruises
Presence of Insects
Abnormal External Moisture
Odours

Mangoes should not show the sign of Infestation or Infection.

Trade Agreements between

Countries

This trade agreement was approved since

2010.

SWOT Analysis

Strenghts

Alpanso mangoes are recognized as one

of the best varieties of mango.
India is the one mango producing country
in the world.
Priority fruit crop supported by major
programs.
Availability of raw material (mangoes) with
a consistent growth in production.

Weaknesses

Irregular & inconsistent supply of quality

fruits.
Short storage life and inadequate post
harvest facilities.
Non availability of cold storage and reefer
container facilities at airports & seaports.
Limited air space and high freight costs.

Opportunities
Prospective markets within geographic
proximity i.e., Middle Eastern countries.
Domestic competition level is moderate for
a modern processing unit.
Presence of premium domestic markets.
Lower tariff imposed by importing
countries under GATT and by EU countries.
Expansion opportunity in new markets like
Far East and Central Asia.

Threats

Competition from other mango producing

countries.
Trade protectionism, which may be
applied by countries due to fruit/white
fly virus etc.
Ruthless competition amongst local
exporters.
Trade restriction if imposed by the

APEDA MANGO FILM

Questions