Content

Aspects and Dimension of CSR

CSR Principles and Strategies
Recent Guideline in CSR
Recent Trends and Future of CSR
CSR Practice Of Corporates
Social Accounting
Ethical Issues in International Business

Aspects and Dimensions of

CSR

Definition of CSR
A corporations initiatives to assess and take

responsibility for the companys effects on

environmental and social well-being.

3 Dimensional Aspects of CSR

Areas Under Economic Aspects

The Multiplier Effect
Contribution Through Taxes
Avoiding Actions That Damage Trust

Social Aspects of CSR

Responsibility Towards Customers
Product
Marketing

Responsibility Towards Employees

Responsibility Towards Community

Environmental aspects of CSR

Dimensions of CSR
Shareholders
Employees
Government
Community
Consumers
Product
Marketing

CSR - Principles and Strategies

Principles
Legitimacy
Public Responsibility
Managerial Discretion

Engages in fair and honest business practices in its relationship with its

stakeholders.
Sets high standards behavior for all employees.
Exercise ethical oversight of the executive and board levels.
Strives to manage the company for the benefit of the stake holders.
Initiates and engages genuine with stake holders.
Values and implements dialogue.
Fosters a reciprocal relationship between the corporation and community.
Invest in communities in which corporation operates.
Respect the rights of consumers
Offers quality products and services.

Provides information that is truthful and useful.

Provides a family-friendly workplace.
Engages in responsible human-resource management.
Provides equitable reward and wage system for employees.
Engages in open and flexible communication with employees.
Invests in employee development.
Strives for a competitive return on investment.
Engages in fair trade with its suppliers.
Demonstrates a commitment to the environment.
Demonstrates a commitment to sustainable development.

Strategies
CSR Strategies
CSR Management System
CSR Reporting
Stakeholder Engagement and Communication

CSR Activities
OBJECTIVE: To support initiatives that measurably improve the lives of
underprivileged

Some of the CSR Activities are as follows

Safe Drinking Water
Eradicating hunger, malnutrition
Education and Employment enhancing Vocation skills
Promoting Gender Equality
Setting up old age homes
Low Cost medicine
Promote Sports
Funds Rural Development Projects

ALL activities should be environment friendly and socially acceptable to

the local people and society

How does the CSR committee function ?

Board of Directors

CSR Committee

Local Terms

Implementation
Project based and time framed
Implemented by Special Agencies and NOT by the staff
Special Agencies include
Community

based organization
Elected Local Bodies
NGOs
Trust, mission
SHGs
Mahila Mandals etc.

Funding
The company has to set aside 2% of average net profit.
Unutilized funds will be carried forward to the next financial year.
Tax treatment Income Tax Act 1961.

Budget

Recent Trends in CSR

Demands for Disclosure
Creation of New Resources
Global Companies Acting Locally

Future of CSR
Innovating product to tackle social environment problem
Mandatory requirements
Transparency
Social media

Society Changing Expectations of Business With Respect to Globalization

CSR activities of various companies

TATA GROUP
Leading provider of maternal,
child health services and family
planning.
Endorses sports.
Supports education.
Won the award for CSR in 2011.

SAP LABS INDIA

Began childcare centre in 2000.
It is run by the NGO Concern
India, but funded by SAB Labs
India.

CSR PRACTICES BY VARIOUS

CORPORATES

HERO
Started the CSR Activity to provide
transportation to a common man
at easy affordable price.
Rewards its workers by providing
HRA and LTA.

INFOSYS
Created the Infosys Foundation as
a not-for-profit trust
Contributes up to 1 percent of
profits after tax every year.
Contributes in education,
healthcare, arts and culture, etc.

MAHINDRA & MAHINDRA

K.C Mahindra Education
established in 1953.
Undertakes Education Plans
Trust provides more than 7.5 crore
in form of scholarship, loans, etc.
New project Nanhi Kali.

INDIAN ALUMINIUM COMAPANY

LTD.
The Womens Empowerment
project was initiated by Indal-Muri
in Jharkhand.
Helps tribal and rural areas.
Helped around 100 SHG to set up.

TATAS Group CSR Rating Framework

Production
Product Range
Sustainable Human Development
Social Development

Meaning OF Social Accounting

It is the process of communicating the social and environmental
effects of organizations economic actions to particular interest groups
within society and to society at large.

Objectives
Effective Utilization of Natural Resource
Help to Employees
Help to Society
Help to Customers
Help to Investors

Steps of Social Accounting

Planning

Accounting

Reporting
& Auditing

Social Accounting Measures

Cost Benefit Analysis
Preparation of Separate Schedule
Expanded Value Added Approach
Other Approaches

Need/Importance for Social Responsibility

Fulfills Social Obligations
Social Welfare
Two Way Communication
Benefits All
Responsibility

Ethical issues in International Business

Human Rights
Environmental Pollution
Corruption
Moral Obligations

ETHICAL DILEMMAS
Corruption
Industrial Espionage
Relational With The Environment
Relation With The Employees
Relation With The Consumers

Determinants of Ethical behaviour

ETHICAL DECISION MAKING

Hiring And Promoting People
Building Organizational Culture
Not only formulate rules but also practice
Implement decision-making
Moral courage