A

PROJECT
ON
Consumer perception towards Mahindra Finance Fixed
Deposits

PRESENTED BY:
SANDEEP YADAV
(BATCH 2008-10)
 OBJECTIVE OF THE TOPIC
 How many people know about Mahindra finance fixed
deposits?

 Where do they invest their money?

 Why are they not interested in investing in Mahindra finance

fixed deposit?

 For this I designed a questionnaire and did a market survey

in Udyog Vihar, Maruti Udyog and sec. 39 in Gurgaon. Most
of the questionnaires were filled by employees who worked
in private companies.
 COMPANY PROFILE
• Mahindra & Mahindra Financial Services Limited, a
subsidiary of Mahindra & Mahindra Limited
• established in the year 1991 with a vision to become
the number one semi-urban and rural Finance
Company
• it has become one of the India's leading non-banking
finance company providing finance for acquisition of
utility vehicles, tractors and cars etc.
• It has more than 450 branches covering the entire
India and services over 6, 00,000 customer contracts.
 Mutual Fund Distribution
• Recently it has been permitted by
Reserve Bank of India (RBI) to
start the distribution of Mutual
Fund products through its network.
 Product portfolio
• Two wheeler loans
• Car loans
• Utility vehicle loans
• Tractor loans
• Refinance
• Commercial vehicle loans
• Fixed deposits
• Personal loans
 RESEARCH METHODOLOGY
• DATA SOURCE: Primary as well as Secondary
data. Primary data was collected by filling up of
questionnaires from Udyog Vihar, Maruti Udyog
and sector 39 in Gurgaon and secondary from
internet.
• SAMPLING UNIT: Individual (people)

• SAMPLING SIZE: 150

• SAMPLING METHOD: Random

 Analysis and interpretations
Age group

• It means that people who are of age group 20-30 are more willing to know
about different ways of investment and then age group of 30-50. therefore
we should be more focused to these groups
 Gender

It does not mean that female does not want to know
about investment instruments but there is less strength of
female in the companies where I surveyed.
 Profession

I did not get any businessman since I had done survey only
in front of private companies.
 Income level

It means company should give more emphasis on those people

who get more than 300000 salary p.a. because people who have
more liquidity in their hands in terms of money can invest in
different investment instruments and can take risks.
 Where do you invest?

For this question only 67% people responded and other 33% said they do not invest
anywhere because they are not earning more than 1 lakh salary per annum.
Out of responded 44% people said they get insured themselves instead of investing
anywhere.
29% said they invest like in saving account, gold, land etc.
People do not invest in mutual funds as compare to insurance because maximum
number of people I surveyed is of income group below 300000. So first they want to
secure their life, belongings etc.
 Do you know about corporate
fixed deposits?

60% said they are not aware about corporate fixed deposits.
40% said they are aware.
Corporate fixed deposits should be promoted to bring more awareness
among the people.
 Are you aware about Mahindra
finance fixed deposits?

Only 34% of the total respondents were aware about Mahindra finance fixed deposits.
It means company should do more promotional activities to increase awareness level
among people about Mahindra finance.
Company should give something different than other competitors.
 What is the reason for not investing in
Mahindra finance fixed deposits?

42% of the people said they want to invest in secure place like in post offices and
banks because these are more secure.
People think that Mahindra fixed deposits are less popular and also risky.
Therefore company should do more promotional activies to reduce these myths of
people mind.
 What rate of return you get from other
investment (s) (like mutual funds, equity or
insurance)?

Most of the people agreed that they get less than 9% return on their investment but
still they do not find Mahindra finance fixed deposits as a better instrument for
investment. Most of the people think saving account as a better option for saving
because they feel this is flexible as when they need money they can get.
 Findings
• Not much people know about corporate fixed deposits.

• One third of the total respondents said they do not invest

anywhere because they do not get much salary.

• People who know about corporate fixed deposits or

Mahindra finance fixed deposits and get less than 9% on
their investment on other products like saving account or
fixed deposits of post office do not want to invest in
Mahindra fixed deposits because of risk and less popularity
or may be because they do not have excess liquidity of cash
in their hand.
 CONCLUSION
• People are less aware about corporate fixed deposits like that of Mahindra
finance fixed deposits.

• People who are aware about Mahindra finance fixed deposits do not want
to invest in their fixed deposits because they do not want change their old
pattern of investing like in post offices and banks even after knowing that
they can get more interest than they get in post offices and banks.

• People do not want to invest in corporate fixed deposits as they think there
is a risk investing in corporate fixed deposit. They also think that it’s not a
popular way to invest.

• People who have less income level do not want to invest in fixed deposits
because they want easy liquidity of money rather than investing in fixed
deposits.
 LIMITATIONS
• Sample size is small.
• Survey is done only in some regions in
Gurgaon.
• People did not want to respond willingly
and accurately.
 RECOMMENDATIONS
• Company should employ more number of agents who are already
working as an agent in post offices so that people do not find any
difficulty in depositing and receiving their amount.

• To attract these agents, they may be paid more interest on their

applications.

• More promotional activities should be done so that people become

aware about Mahindra finance fixed deposits and do not hesitate in
investing in the company.

• Company should focus on those people who have excess money in their
hand and can invest in fixed deposit.

• Company should focus more on people who get more than Rs.300000
p.a. salary.
Thank you
???........