A STUDY ON CUSTOMERS

PERCEPTIONS ABOUT
ONLINE SHOPPING IN
NAGPUR CITY

Submitted By

Mr. Nadeem Shaikh

Under The Guidance of

Prof Prashant Rajurkar

INTRODUCTION
Online store differs significantly from physical stores
because it can affect customers emotions and behavior
in a different way than a physical store.
Indian E-commerce business market size was $ 14
billion by 2014.
Online retailing is emerging retail format and it
is the channel through which retailers directly
come across their target customers.
Growth in online shopping may be correlated
with growth in literacy rate.

COMPANIES FOR ONLINE

RETAILING
Amazon.com
Myntra.com
Flipkart.com
Snapdeal.com
Jabong.com
Shopclues.com

OBJECTIVES

To find out the awareness level of the customers about

online shopping.
To understand customers perception about online
shopping.
To study motivating factor those motivate customers to
shop online.
To find out what could be improved by online retailers.

HYPOTHESIS

H1. More than 50% of customers shop online.

RESEARCH METHODOLOGY

Primary data
Primary data has been collected by the method of
survey. Questionnaire was made and filled by
general educated 100 customers. The
questionnaire was prepared to understand the
perception of customers towards online shopping.
Secondary data
Secondary data has been collected from Internet,
books and newspapers.

DATA ANALYSIS & INTERPRETATION

CUSTOMER AWARENESS ABOUT ONLINE

SHOPPING:Opinion

Frequency

percentage

Yes

100

100%

No

0%

Interpretation:
It says that all the target customers of online
retailers are aware about online shopping. It also
indicates that online retailers are successful in
their target customers aware of them

DATA ANALYSIS & INTERPRETATION

CUSTOMERS PERCEPTIONS: WHETHER

THEY PREFER SHOPPING ONLINE OR
NOT?
Frequency
80
70
60
50
40
30
20
10
0

74

Frequency
10

14
2
0

DATA ANALYSIS & INTERPRETATION

WHETHER CUSTOMERS SHOP ONLINE

OR NOT?
Opinion

Frequency

Percentage

Yes

93

93%

No

07

07%

Interpretation:
It indicates that 93% people prefer shopping
online. Whereas 7% were not.

DATA ANALYSIS & INTERPRETATION

MOTIVATING FACTORS FOR SHOPING

ONLINE:45
40
35
30

Low Price
Easy to shop / Convenient

25

Quality & Branded product

20

Home delivery
Cash on Delivery

15

Free shipping / Delivery

10
5
0

1st

2nd

3rd

4th

5th

6th

DATA ANALYSIS & INTERPRETATION

DE-MOTIVATING FACTORS FOR

SHOPPING ONLINE
60

57

50
40
30

No feel of product
Price

28

Shipping Charges

20
10

11

1st

Delay in Delivery

14
10
3

Less security

20

3
0 2nd

2
0 03rd

1
0 04th
0

0 05th
0 0

CONCLUSION
Customers awareness.
Online retailers are strong in there marketing
endeavors.
Sources of awareness.
Television and social media are perceived as
good source.
Motivating factors to shop online.
Home delivery Cash on delivery are the
most perceived motivating factors.
De-motivating factors.
No feel of the product and Shipping
charges

BIBLIOGRAPHY
BOOKS:
Marketing management (14th addition) by Philip
Kotler
Research methodology (2nd edition) by C R
Kothari
WEBSITES:
http://www.google.com

http://www.eBay.in

http://www.wikipedia.com

http://www.scholars.google.com

Thank You