Escolar Documentos
Profissional Documentos
Cultura Documentos
Samir Shah
Pepsodent
Parent
Company
HUL
Category
FMCG
Sector
Personal
Care
Toothpaste
USP
Old Brand
Strong Brand
Ambassadors
Specific
Need based
Solution
Taglines
Das nahi to bas
nahi
Protection Outside
Freshness Inside
Pepsodent History
1915 Introduced in USA by Pepsodent Company of Chicago
1944 Acquired by Unilever
1974 Discontinued from South Africa and revived few months
later
1993 Launched in India
2003 Church & Dwight purchased rights in USA and Canada
2005 Overnight success of Dishoom Dishoom campaign,
market share rose by 25%
2010 Another successful Pappu and Pappa campaign
2016 Ranked 104th in The Brand Trust Report (India)
Product Segmentation
Geographic
Rural Areas
Urban Areas
Behavioural
Normal Use
Whitening
Complete Care
Demographic
Pepsodent G
Pepsodent Kids
Toothbrushes
International Market
Mentadent
Austria
Italy
Argentina
Bangladesh
Bolivia
India
Pakistan
Philippines
South Africa
Pepsodent
Signal
Belgium
Czech
Republic
France
Germany
Hungary
Maghreb
Region
Middle East
Poland
Slovakia
Spain
Sri Lanka
Switzerland
Turkey
P/S
Vietnam
Prodent
Netherlands
STP
Personal Care
Toothpaste
Range of variants
for different needs
Segment
Target
Group
Urban Household
for Oral Hygiene
Care
Positioning
PEST
1. Tax Rates
2. Change in Govt Rules and Regulation
1. Inflation
2. Low Purchasing Power
3. Competitive Market
Weaknesses:
Strengths:
1. Endorsed by FDI
2. Brand of UL; Strong Goodwill
SWOT
Analysis
Threats:
Others; 12%
Dabur; 14%
Colgate; 52%
HUL; 22%
Colgat
e
HUL
Dabur
in center
More focus on Family than Youth
segment
Famous Ads
Very Old Pepsodent adv
Reference
http://www.pepsodent.in/en-gb.html
https://www.unilever.com/brands/?category=408114&coun
try=407995
http://
www.mbaskool.com/brandguide/fmcg/988-pepsodent.html
http://www.qessays.com/essay-on-pepsodent-toothpaste-m
arketing-strategies
/
www.VintageTVcommerical.com
Thank You !!
Samir shah