Escolar Documentos
Profissional Documentos
Cultura Documentos
and Creativity
Outline
THEORY
Desired
organizational
behaviours
Antecedents
Undesired
organizational
behaviours
Positive
reinforcement
Negative
reinforcement
Extinction
Theory
3. Learning by doing:
Experiental learning
Learning that occurs by the direct
involvement of learner in the
subject matter being learned-learning by doing.
Hands-on learning is
emphasized at Intergrad.
Theory
Creativity
Generation of novel and useful
ideas.
Novel > ideas that represent new
ways of thinking.
Useful > ideas that have the
potential to contribute to the
performance and well-being of
individuals, groups, and
organizations.
Theory
Creativity process
1. Recognition of a problem or an
opportunity
2. Information gathering
Theory
Theory
5. Implementation of creative
idea(s)
Theory
Task-relevant knowledge
All of the information, skills, and
expertise that an individual or group
has about the kind of work being
performed.
Intrinsic Motivation
The source of motivation is the work
itself.
These employees enjoy performing
their jobs, often love their work, and
get a sense of personal satisfaction
when they do a good job or come out
with creative idea.
Characteristics of organizational
situation that contribute to
creativity
Level of autonomy
Autonomy is the freedom and
independence to make decisions and
have personal control over ones
work on a day-to-day basis.
A high degree of autonomy is good
for creativity
And when autonomy is low,
creativity is unlikely.
Form of evaluation
Creative people and employees like
to know how they are doing and to
receive feedback and
encouragement
Evaluative feedback and criticism
can hamper creativity because it can
make employees afraid to take risks.
Theory
Reward system
People who come up with creative ideas like
to be rewarded for them.
To help promote creativity, an organizations
reward system should recognize and reward
hard work and creativity.
It is important that employees are not
punished when some of their creative ideas do
not pan out
If employers want creativity, they need to
encourage organizational members to take
reasonable risks and be willing to accept
failure.
Theory
Importance of a task
Being creative is intrinsically
rewarding, but it also can be hard
work
Creativity is enhanced when
members of an organization feel that
what they are working on is
important.