Social Media for Writers

Dont Wait To Be Picked

How To Develop a Fan Base On Facebook and Twitter &
Launch and Promote Your Next Book With Social Media

Facebook: Jeffbullas.com
Blog: Jeffbullas.com
Twitter: @jeffbullas

Introduction: The Webs Growth

Introduction: The Web

The Numbers: What has happened since 1995?

First Website in 1990

130 Web Sites in 1993
16 Million Users in 1995
738 Million Internet users in Asia in December 2009
252 Million Internet users in North America in 2009
1.8 Billion Users in 2010
234 Million Websites in 2010
247 Billion Average number of email messages per day
90 trillion The number of emails sent on the Internet in 2009
30 Billion Photos uploaded to Facebook per year 2010

Introduction: Google
The Number One Site on the Web

Introduction
Social Media Video
Video: Social Media Revolution

Some Social Media Facts

Facebook has 650 plus Million Users

Facebook has grown by 100 million users in last 9 months
If Facebook were a country it would be the 3rd largest in the
world
The fastest growing segment on Facebook is 55-65 year-old
females
There are over 155 Million Blogs
Over 30 Billion YouTube Videos are viewed every month
In 2010 Gen Y will outnumber Baby Boomers..96% joined a
social network
The 2nd largest search engine in the world is YouTube
Twitter received 74 Million unique visitors in January, 2010
Twitter passed the 10 Billion Tweets mark in March 2010

Social Media Universe

Social Media Universe

Social Media Amplifies your content.

Social Media Universe

Social Media provides low friction, minimal cost,
high leverage World of Mouth & spreads your
content and message fast and wide.

Social Media Universe: What

Technology is Driving The Growth?
Hardware Platforms
Laptops
Netbooks
Smartphones
iPad coming
Software Open Source and open APIs
Broadband Faster Cheaper
Processors Speed doubles every 12 mths
Hard Disks Larger & Cheaper
YouTube Video: My Blackberry Is Not Working
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Social Media:

Your Blog as Your Home Base

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Social Media:
Why Blog?

To establish a home base

Great for personal branding Eg.jeffbullas.com
Position you as a thought leader in your niche
Establishes Authority
Google likes fresh unique content
Easy to use
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Social Media:
Why Use Facebook?
Personal Fun keeping in touch with friends easily and
efficiently
Business Generating fans spreading your unique content,
blogs, videos
Pages and Groups
Multi-Media rich
Easy To Use
Growing at over 600,000 users per day and currently over
400 million users
YouTube Video
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Social Media:
Why Use Twitter?
Communicating quickly and virally
Distributing content
Connecting
Promoting Facebook, Blogs, Websites
Real time search
Note: More than 225 million Twitter Users 2011
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Social Media:
Why Use Linked In?

Over 100 Million professionals are members worldwide

Great for networking professionally
Finding Opportunities
Positioning you as an Expert
Integrate your other sites including company, blog and facebook

Average income of LinkedIn member: over $100,000

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Social Media:
Why Use YouTube?

Second Largest Search engine in the world

Easier to rank higher in organic search than Google
Important if you are connecting to Gen Y
Free
Easy to use

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So you have written your

book!
What next?
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Ideas and Tips To Promote

Your Book On the Major
Social Media Channels

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Growing & Optimising Your Social

Media Audience and Assets
before you even write your book

Facebook
Twitter
YouTube
Blog
LinkedIn
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Optimizing Your Social Media

Facebook has over 650 million Members

Use a group or page profile for your business

Choose a vanity URL eg writer.com.au
Exclusive offers for Fans only is great Fan bait to read the first chapter
you have to like the page
When you post content, always include video or imagery. Facebook users
are very visual.
Publish fresh content at least 2-3 times per week
Analyze, iterate and optimize using the Facebook Insights Tool

Tip: Start building a Facebook Fan following and grow your tribe on
Facebook. Make it easy for people to like your page on your blog,
email and other online properties. So when you launch your book you
have Facebook fanbase.
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Optimizing Your Social Media

Over 225 Million Users in February, 2011

Include a photo on your Twitter account

In the account settings, be sure to add your Facbook or Websites URL
Write a Great Headline
Place a retweet button on your blog articles and integrate your Twitter URL within your
sites Global Footer, which appears at the bottom of every page of your site. Both of these
options offer usability to your site visitors and help drive your Twitter URL up in the search
engines.
Include Follow me on Twitter buttons on your emails and blog
Leave at least 20 characters spare (make your tweet no longer than 120 charcters), so that
it allows room for people to Retweet your Tweet with comments like Great post
Almost always include a link back to your blog, or Facebook page in your tweet (dont
waste a Tweet), this is a significant traffic driver for bloggers.

Tip: Develop a targeted Twitter following even before writing and launching your book
for more on this read
http://www.jeffbullas.com/2010/10/18/todays-twitter-tip-how-to-get-targeted-nichefollowers/

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Optimizing Your Social Media

Comscore announced in August, 2009 that over

25.4 Billion video views ocurred in the USA alone in 1 month
Create your own YouTube Channel
In your description section for your video, always put your link to
your Blog, Facebook fanpage or your website to make it easy for
people to link back to your site
Put the category such as [Social Media Marketing] in Brackets
before each Title of your video
Put Tags in your video tags section, make them relevant to your
video title, fill up your tag allotment quota allowed and optimize them
Again promote your YouTube video on Twitter and place them on
your blog in a Video or YouTube Channel section
Tip: Get a well known person (s) to review prior to launch
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Optimizing Your Social Media

According to Wikipedia there are over 155 million blogs worldwide

Buy your own domain name not a subdomain or name under typepad or wordpress ..
buying a homebase is a lot better than renting one.
Purchase a theme such as WordPress theme that can be optimised for SEO such as
URLs and meta descriptions
Post content regularly (at least once a week) .. Search engines love new unique
content
Promote your Blog on Twitter regularly (Google now has real time search feed into
Twitter API)
Include share buttons to other social media channels on each blog post so visitors
can add your blog and posts
Start building your email subscriber database

Tip: Start a blog and publish and promote blog posts and developing multimedia
rich content for your target audience before writing and promoting you book

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Optimizing Your Social Media

There are now over 100 million members on LinkedIn

Create a public profile (dont lock it away)

Use the questions and answers feature to start conversations, create
community, and
Position yourself as a Thought Leader or expert by answering questions,
This can also be used to drive traffic to your blog when you leave your answer or
when you place your question.
In your homepage activate your Twitter and LinkedIn interfaces.
Activate your blog feed to your homepage on linkedIn
Make sure your websites and blogs (you can enter 3) includes My Company,
My Blog (jeffbullas.com) and My Facebook Page URLs

Tip: integrate your blog posts and Twitter into LinkedIn and update your posts
on LinkedIn. Also you can participate in one of the 900,000 groups that is
suitable for your target audience

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Marketing With Social Media

Video: Social Media ROI: Socialnomics

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Writer Case Studies

Case Study One:
Tim Ferriss
Book: The 4 Hour Work Week

Case Study Two:

Guy Kawasaki
Book: Enchantment

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Case
StudyFour
OneHour Work Week
Tim
Ferriss:
His 4 Key Secrets
1. Know Your Target Audience
2. Produce Evergreen Content
3. Reach out Personally to Bloggers
4. Give Away so much you are Uncomfortable
Resources
The 4 Social Media Marketing Secrets Of A New York Times Best Seller
http://www.jeffbullas.com/2010/12/21/the-4-social-media-marketing-secrets-of-a-new-york-times-best-seller/

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Case Study Two

Guy Kawasaki: Enchantment
12 Social Media & Other Marketing Tactics Guy Kawasaki
Implemented To Launch & Promote his book Enchantment

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Case Study Two

Guy Kawasaki - Enchantment

1.
2.
3.
4.
5.
6.

Facebook - http://www.facebook.com/enchantment?sk=app_4949752878
Website/Blog - http://www.guykawasaki.com/enchantment/
Review Copies 20,000 bloggers invited,1,600 copies sent, 150 interviews, 200 reviews of the book
Email Marketing 160,000 emails
Pay Per Click Google Adwords
Photo Contest 1,150 entries, 35,000 visits, 70,000 entry views, and 10,500 votes
http://apps.facebook.com/enchantmentcontest/about

7. Quizzes- 700 took the Facebook version, 2,900 took the website version http://great.guykawasaki.com/
8. Infographic - http://www.guykawasaki.com/enchantment/infographic/
9. Badges, Buttons and Stickers - http://www.guykawasaki.com/enchantment/badges/
10. Wallpapers - http://www.guykawasaki.com/enchantment/wallpaper/
11. PowerPoint - http://www.slideshare.net/GKawasaki/enchantment-v2
12. Thank You Slideshow YouTube http://www.youtube.com/watch?v=_KiJo7zH8uM

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Four Major Benefits of Social

Media
1.Immediate
2.Leverage
3.Longevity
4.Creates a valuable online asset

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The Future of Books?

What is a Book?
Is the Convenience of the eBook enough?
What is a Book Worth?
Is a 400 Page Book an Obligation
Niche Books are becoming a Profitable
Is this the Future of Books?

More Resources
Is This The Future of Books http://www.jeffbullas.com/2011/05/13/is-this-the-future-of-books/
The Ipad Digital Interactive Book http://www.youtube.com/watch?v=LV-RvzXGH2Y&feature=player_embedded

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