Escolar Documentos
Profissional Documentos
Cultura Documentos
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An Investor
Decides whether to buy, hold, or sell a
firms security
Uses a companys historical financial
information to estimate future potential &
value
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A Creditor
Determines debt capacity of the firm
Assesses firms ability to service debt
Evaluates source of debt repayment
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Sources of Information
Primary Sources
Four financial statements
Financial statement notes
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Proxy statement:
required by SEC/SEBI prior to shareholders
meetings
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More Resources
Common size balance sheet:
expresses all items as a percentage of total
assets
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Structural analysis
considers the internal composition of a firm
Industry comparisons
relate one firm with averages compiled for
industry in which it operates
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Financial Ratios
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Liquidity Ratios
Measure short-run solvency:
the ability of firm to meet debt payments as
they come due
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Activity Ratios
Measures turnover of assets & asset
management efficiency
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** Most Important
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Financial Leverage:
Double-edged Sword
Produces negative effects on returns when
company earns less than after-tax cost of
debt
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Market Ratios
Basic earnings per share:
Net income
Weighted average number of common
shares outstanding
**Cash Flow earnings per Share:
CFO/WA of no of Common shares O/S
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Caution Flags
Changes in top company management
Key financial ratios indicating deteriorating
trends and/or weakness relative to industry
competitors
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