Company Analysis

Friends Circle Ltd. is one of the market leaders in Bangladesh providing

internet solutions as well as broadband internet services through Fiber Optic
connections. Friends Circle Ltd. has distinguished and satisfied clients to
whom we have already provided our services. Friends Circle Ltd. has huge
subscriber based in Dhaka and has spread its POP (Points of Presence) so that
we can provide connectivity at any location in Bangladesh.
In Friends Circle Ltd. each & every department is fully automated to operate
its own administrative and operational activities. It has built up fiber optic
network with alternative redundant backbone within the capital city Dhaka.
Most of the coverages are already under the service through underground
cabling.
We have already signed up with the leading local internet distributors/cyber
cafs. Our customer list also shows that we have an extensive client base for
successful implementation. Only we have the expert on board with enough
training and exposure to be able to complete and maintain such tasks
smoothly and reliably.

Mission
Mission of Friends Circle is to be a regional model ISP
providing Internet and the value-added services in
socially responsible manner that facilitates development
and growth.
We are committed to provide quality services and placing honesty
and integrity in all our actions. We believe our success is mirrored
in our customer satisfaction and return on investment. Each of
our activities must benefit and add value to the common wealth
of our society. We firmly believe that, in the final analysis we are
accountable to each of the constituents with whom we interact;
namely: our employees, our customers and our fellow citizens.

Vision
Friends Circle Network will be the largest broadband user based
ICT solutions service provider in Dhamrai, Dhaka, Bangladesh

Friends Circle Ltd. will establish itself as the undisputed leader in
communications & information technology, software
development, website development, E-commerce solution in
Bangladesh. Friends Circle Ltd. is the leader in providing internet
services. We ensure that our customers are successful by
understanding and being responsive to their needs, as well as
working collaboratively with them to provide one-stop faster,
cost-competitive and scalable services that create competitive
advantages in the world of electronic communication.

WHY Friends Circle?

Facilitate and promote use of ICT in all sectors of the economy.

Develop an efficient infrastructure.
To facilitate pure, dedicated & full duplex broadband connectivity.
To provide internet connection almost anywhere in the country
through its network.
Create employment opportunity in ICT sector.
To provide software solution to every department of business.
To help corporate houses to create and maintain their identity in an
attractive way through dynamic & innovative website.
To provide enterprise grade data security solution to corporate houses
in order to protect their sensitive information.

Our first target is to meet customer expectations and

produce customer satisfaction

Services

Broadband Internet
Dedicated online game server
Software development
Local ISP
Domain Registration
Dedicated web hosting server and solution
Data connectivity
Out sourcing
CCTV surveillance
Torrent server
Tube Server

Our Service Plan

INITIAL START UP LOCATION

Dhamrai Bazzar would be the famous place at Dhamrai, where the
proposed ISP would be set up. The reasons owing to the selection of
Dhamrai as the most populous city for the launch of the proposed ISP
are as follows:
It would provide with a central command over the operations in other
cities.
Gives the maximum possible Marketing and Promotional opportunities.
Maximum Target Audience.
Maximum number of bank situated
Maximum number of Market situated

Our Coverage Area

Market Analysis Summary

There has been a proliferation of broadband
Internet connections. With so many people
enjoying fast connections at work, they are no
longer willing to deal with a dial-up connection at
home. With the advent of Wi-Fi technology,
customers can now enjoy a fast connection without
having to lay expensive cables since the signal is
sent via radio waves. The targeted market
segments are: students, professionals, techies.

Target Customers
Educational Institutes: These are the places which will
comprise the majority chunk of our future clients. As in most
of the educational institutes Lap tops are a bare necessity
and Internet is fast becoming the best way to learn and
connect to the outside world. We would provide Wi-Fi
connectivity as a whole to the college plus we would also
provide individual connections. (List of target colleges and
institutes
Corporate Offices: All the corporate closed compounds
which require a secured Wi-Fi connectivity across their
campuses. (List of targeted corporate offices)
Individuals and Small Enterprises: People willing to go
for Wi-Fi rather than the old wired connection.
Cyber Cafes: A whole new breed of Wi-Fi Internet Cafes
would come into existence.

Competitors Analysis
Our main comoertitots is Broadband@Home
Broadband@Homeis a dynamic company
specializes in providing integrated
communications solutions focusing
domestic segment.
Broadband@Home was founded and
operated out of Dhamrai, Dhaka,
Bangladesh since the year 2014.
Broadband@Home offers optimal access to
Internet and a range of related services.

Their service
Web hosting.
Business access.
E-commerce.
Domain reservation.
Dedicated access.
MindSpring dialup access.
SDSL Waiting Lis.
Promotional solutions.
Help desk.

Distribution strategy

The manner by which a product is sold or distributed can have a

profound impact on the resulting equity and ultimate sales
success of a brand.
So the marketing channels are defined as "sets of interdependent
organizations involved in the process of making a product or
service available for use or consumption."
Channel strategy involves the how many channels are used for
the distribution of products and services.
There are mainly two channels are used for this purpose:
Direct Distribution Channel
Indirect Distribution Channel
We will use both these types of channels like we are serving to
the corporate through direct channel by rendering them the
service of DSL
And for serving the home users and students we use Dealers
network.

Promotions Strategy

We will use print media and outdoor advertising for its promotion. However in
spite of this we will also use many tools in its promotion like:
(a) Publicity
(b) Word of Mouth
(c) Emphasis on Event Marketing Live Concert
(d) Outdoor Media
(e) Electronic Media
(f) Radio
We are initially going to launch our ISP through Outdoor and print media
advertisement.

Sales Strategy
The first contact when the perspective customers
first impression is made while viewing one the
magazines in which we advertise.
At this point, the customer will call our sales line or
go to our website.
The customer can then call the sales line where a
trained representative will answer questions and
proceed with initiating service and billing. This
approach will be used because each customer's
concerns and needs will be met immediately to
capture the customer at this point of contact.

Production Plan
SL NO.

Equipment Name

Computer

Web and FTP servers

Mail Servers

Router and Firewall

Name Server Software

Proxy Server

Slave Name Server

Power Equipment

10

Subscriber Material s

11

Administrator Consoles
Bandwidth(MBPS)
100mbps

12

Tools and Test Equipment

13

Development Workstation

No of item purchase

Cost(RS/MBPS)
20000/=

Sale Forecast
For the month of Janurary
Sales

January

All services

$300,000

Other

$0

Total Sales

$300,000

Direct Cost of Sales

Jan

All Services

$8,333

Other

$0

Subtotal Direct Cost of Sales

$8,333

Financial Plan
Expenses Name

Cost

Advertising

$10000

Legal fees

$10000

Office

$50000

Working Capital

$50000

Miscellaneous

$10000

Sub-Total
Employee Salary
Total

$100000
$20000
$250000

Friends CirCle PROFIT AND LOSS

Sale

$300,000

Direct Cost of Sales

$8333

Other

$0

TOTAL COST OF SALES

$308,333

Expenses
Advertising

$10000

Legal fees

$10000

Office

$50000

Working Capital

$50000

Miscellaneous

$10000

Sub-Total

$100000

Employee Salary

$20000

Total Operating
Expenses

$250000

Net Profit

$58,333

Organizational Plan
CEO
MD. MAMUN

Financial Manager Production Manager Marketing Manager

Imran
Salam
Halim