Escolar Documentos
Profissional Documentos
Cultura Documentos
Management at H&M
Fawad Zahir
Adil Zhantilessov
H&M: Content
1. History
2. Supply Chain
3. Comparison with ZARAs Supply Chain
4. Strengths of H&M Supply Chain
5. Future development
H&M Today,
the second largest global clothing retailer
Origin
Swedish
Business
Market
53 countries
Stores
Number of employees
Suppliers
Revenue
Figures of 2013
H&M Brands
H&M Annual
Report, 2006
H&M History
Established as a store selling clothes for
H&M History
Acquired Rowells mail order company in 1980
Markets
1947
Sweden
1964
Norway
1967
Denmark
1976
United Kingdom
1978
Switzerland
1980
Germany
1989
Netherlands
1992
Belguim
1994
Austria
1996
Luxembourg
1997
Finland
1998
France
2000
USA, Spain
2003
Markets
2004
Canada, Slovenia
2005
Ireland, Hungary
2006
2007
2008
2010
South Korea
2011
Singapore
2012
2013
2014
Philippines, Australia
2010
2011
2012
2013
Revenue
118 697
126 966
128 810
140 948
150 090
Net Profit
16 384
16 798
15 703
15 454
17 136
80000
60000
40000
20000
0
2009
2010
2011
2012
2013
Data is given in
Million SEK
H&M, Design
The collection is designed centrally by the
H&M, Production
Production is outsourced because H&M
H&M, Distribution
Cost-effective mode of transportation
(ships, trains)
Central and local distribution centers
Stores restocking every day
Best available location for stores
Huge number of stores around the world
ZARA
H&M
stores
Own production capacities but
outsourced sewing
Production mainly in Spain and
Portugal
designers
The production is outsourced fully to
suppliers
Fast fashioned clothes are produced in
Europe
ZARA
H&M
trains)
Centralized and local distribution
The best available locations
ZARA, 2013
Markets - 87
Stores - more than 6 000
Employees- more 128 000
Revenue 16 274 Mln. Euro
Net Profit 2 382 Mln. euro
H&M, 2013
Markets - 53
Stores - more than 3 000
Employees- more 116 000
Revenue 15 790 Mln. Euro
Net Profit 1 803 Mln. euro
2.
3.
4.
5.
Future Development
New markets: India, South Africa
Expansion in the presenting markets: new
References
1.
2.
3.
4.
5.
6.
References
7. Economic Times, H&M's October sales up 14 per cent;
beats forecasts,
http://economictimes.indiatimes.com/news/international
/business/hms-october-sales-up-14-per-cent-beats-forec
asts/articleshow/45174922.cms
,
8. H&M Annual report 2012,
http://about.hm.com/content/dam/hm/about/documents/
en/Annual%20Report/Annual-Report-2012_en.pdf
9. Official website of H&M, www.hm.com
10. Deutsche Welle, Ethiopia - next stop for textile
industry?,
http://www.dw.de/ethiopia-next-stop-for-textile-industry
/a-17043826