Future of

Social
Media &
Information
Literacy
Jessica, Sandra, &
Stephen

Social Media Literacy:

Having the profiecieny to
communicate appropriately,
responsibly, and to evaluate,
converstaions critically within
the realm of socially- based
technologies

In many ways I consider my Twitter

activities a giant, distributed, never ending media literacy project - Andy
Carvin

Twitter and all other social

media platforms tell
stories, create individual
personas to help engage
with followers.

Media literacy is the skill of deconstructing

messages and understanding context
How many people use their social media for
their jobs or to promote something?
Jobs that heavily require social media
Public Relations
Communications
Business Owners
YouTubers
Journalists
Radio Hosts / Podcasts

Oops ...
Rick Ross:insinuated rape in his song
U.O.E.N.O, rapping Put molly all in her
champagne, she aint even know it / I took her
home and I enjoyed that / She aint even know
it. Ross lost his sponsorship deal with Reebok
over the controversy
Rapper J. Cole: Im artistic, you niggas is
autistic, retarded.
Alec Baldwin: verbally attacked a journalist
calling her a toxic little queen and f*ing lttle
b* after the journalist claimed that his wife was
tweeting during a funeral.

Paula Deen: Once Southern Sweetheart said the

N word twice and was criticized when she wanted
a Southern plantation themed wedding with
african american male servers.
Tyrese: Called Fat people nasty and said that
fat people earn that sh*t

Whos still on MySpace?

Friends who want to talk online?
Single people who want to meet other single
people
Matchmakers who want to connect their
friends with other friends
Families who want to keep in touch - map your
family tree
Business people and co-workers interested in
networking
Classmates and study partners

Remember when?...

Lifelong Learning and Media

Literacy
Competition between portable media, place based television, and
traditional print media
Portable: laptops, tablets, and smartphones
Place Based: TV screens at supermarkets, doctors offices, gas
stations, & schools
Traditional: newspapers & magazines

Contd
Baby Boomers (1946-64) have made a smooth
transition technologically

4 Prime Aspects of Media Literacy

(Silverblatt, 1995)
Media Literacy: the need for audience members
to know how to understand & deconstruct media
content

Users & fans who critically examine consumer

content (Hilt & Lipschultz, 2005)

1. Process

Quickly embraced Facebook as well as Twitter

2. Context

Still use newspapers and television but cheap

tablets make the shift to more modern
media usage easier

3. Framework
4. Production Values
*Social media should promote citizen decisionmaking, collaboration and compromise

Framing of Media Messages

Campuses encourage learning more about media literacy by focusing on
Awareness of media impact on individuals and society
Understanding the mass communication process
Media content awareness of text, sound, & images
Example: tourist picture of WTC photoshopped to look like a jet was heading
towards the towers, Snopes is a website dedicated to debunking online facades

Effects & Application of Knowledge

Reflect on

Increase

1. Content ownership

1. Globalization

2. Privacy invasion

2. Culture Theory

3. News construction

3. Democratic Theory

4. Audience perception

4. Developing new social

movements

Major impacts of Social media

Touch screen technology:

Apps:

Touch screen technology was invented by E.A.

Johnson at the Royal Radar Establishment, in
Malvern, UK around 1967. It was not until Apple
began using it in 2008 where its popularity into
the main stage really began.

Formerly known as PDAs and mobile computers,

the first ever app dates back to the mid 1980s in
England. Years later it would transform into the
PalmPilot, Nokia 6110, and thanks to Steve Jobs
the smartphones that we have today.

Information Literacy
Information Literacy is the ability to recognize
when information is needed and have the ability
to locate, evaluate, and use effectively the
needed information.
When used in conjunction with social media
applications, users tend to face difficulties in
assessing proper usage.

Why it matters
Media and information literacy matter because
people all walks of life need to deconstruct media
messages and critique the quality of information
sources.

Some challenges the social media environment

faces:
1. We all have the power to be publishers but few are trained to do so
2. Mass Media are full accounts of the dangers of predators using your
public information
3. Inappropriate and illegal communication
4. The soaring popularity of personal websites that can cause
commotion or confusion.