Back to basics knowledge

checker
1) Name three types of traditional mass
media
2) Explain what is meant by the term NEW
MEDIA, and give two examples
3) The Sun, and the Independent, are
examples of different types of
newspapers. What are these two different
types called?
4) Give two ways in which a newspaper may
8 minutes
try to get more readers

Lesson objectives today

ALL of us will be able to differentiate
between a broadsheet, and a tabloid
newspaper
ALL of us will be able to identify 3
things that give a story news value
MOST of us will be able to describe
hyperreality
SOME of us will be able to give an
example of how hyperreality is
affecting us

Peer assessing our starter- please swap your

books with the person next to you

1. TV, radio, newspaper, magazine,

cinema
2. New media- developed in the 1980s.
Digital television, video games,
computers, internet
3. Tabloid and Broadsheet
4. Exclusive stories, cheaper papers,
colourful and more pages

Activity 1- look at the examples of media

articles in front of you

Traditionally British newspapers have

been divided into "quality", seriousminded newspapers (usually referred
to as "broadsheets" because of their
large size) and the more populist,
"tabloid" varieties
Spend 8 minutes with your partner studying the
newspaper articles in front of you. One is a
BROADSHEET and one is a TABLOID. Can you identify,
and describe, three differences between them.
EXTENSION: Do you think the target audiences are
different? If yes, who are they?

Now, despite the rise in the internet

newspapers STILL continue to be
important

The Sun
Daily Express
Daily Telegraph
Daily Star
Daily Mail
Guardian
Mirror
The Times
Financial Times

TASK 1

Put these in order of

how popular these
papers are, in respect
of sales figures- most
popular at the top
Task 2
Use two separate
colours to highlight
whether these are
broadsheet/ tabloid

The Sun

3.6 million

Daily Mail

2.4 million

Mirror

2.3 million

Daily Express

1.1 million

The Times

0.7 million

Daily Star

0.5 million

Financial Times

0.5 million

Guardian

0.4 million

1) Does this order shock you in any way?

2) What does this tell us about the
society we live in?

Newspapers have two main sources

of profit
1) From sales of the newspapers
2) Sale of space in the paper to
advertisers
Broadsheet
s can
charge
more as
they are
known to
appeal to
people with
more
money!

Look at the following news stories and RANK

them in order you would read them.

Gosport deaths: More time to quiz

suspect
Daventry beef burglars steal tonne
of steak from warehouse
BAE Systems to cut UK shipyards
jobs
'Government risks teacher shortage'
5 minutes
Radio 1 Teen Awards recognises
Now rank
for me- whatArena
order would I read
heroes
atthem
Wembley
them in?

Where are we most likely to find

these stories? B/T?
Broadsheet

Tabloid

In order for a story to be successful it

must have NEWS VALUE
What do we think this means?
RELEVANT

CURRENT

Its about
what is
going to
get the
Audience
s
attention
!
INTERESTING

CELEBRITIES

DEALS WITH
IMPORTANT
TOPICS

UNUSUAL

According to former Times and Sunday Times Editor, Harold Evans, a news story

is about necessary information and unusual events

should be based on observable facts
should be an unbiased account
should be free from the reporters opinion
Evans, Harold Editing and Design: Volume 1
(1972)

What is HYPERREALITY?
(Jean Baudrillard (1929-2007)
an image, or simulation, that
distorts the reality it signifies, or
does not in fact depict anything with
a real existence at all, but which
nonetheless comes to constitute
reality.

Baudrillard argued
postmodern society - we are media saturated
experiencing "the death of the real
We live our lives in the realm of
hyperreality, connecting more and more
deeply to things like television sitcoms, music
videos, virtual reality games, or Disneyland,
things that merely simulate reality.
Our image of REALITY is filtered through the
media
Can you think of your OWN two examples
of where our image of reality is filtered
through the media?

1) How do these pictures

illustrate hyperreality
2) How does hyperreality sell
newspapers?

Homework
Please complete your mock exam
questions for homework
I would like you to do this on the
sheet as not to use your class notes

Lesson objectives today

ALL of us will be able to differentiate
between a broadsheet, and a tabloid
newspaper
ALL of us will be able to identify 3
things that give a story news value
MOST of us will be able to describe
hyperreality
SOME of us will be able to give an
example of how hyperreality is
affecting us

Plenary
I am Rupert Murdock owner of
News International
I want my papers to be the most
successful in the world
I would like you to give me three
pieces of advice about how I can
increase my audience numbersand
why